Chapter 299: Internet Data
The growth rate of new users has slowed down, but the number of new netizens will still be getting more and more than one year. So where will these new netizens use some chat software to go?
Of course I was attracted by TC.
The current domestic Internet market is still in an incremental market, and the number of new netizens each year is far more than in previous years. However, among the two largest chat software in the market, these new netizens tend to use the TC software as a target for long-term use.
Because tc software is not only easy to download—the package is not big.
The interface should also be more friendly and beautiful.
In addition, various functions are more advanced and novel than qp, such as group functions, such as video calls, and hierarchy systems that make people unable to stop.
In addition, TC has been rich in promotion and publicity, and always uses qp for comparison - qp is good at plagiarism. Whenever tc develops a new function, this function will be reproduced by qp in a few days.
This makes netizens think that tc is the mainstream and authoritative, and tc is the most pioneering orthodox software with chat software.
Old users cannot be retained and new users cannot be attracted, which means that there is insufficient momentum and means that QP will die slowly if it doesn’t find a way.
Of course, Lou Chengun knew that Runxun Company would definitely not wait for death in vain.
The competition between qp and tc will always exist.
Although qp is not as rich as tc.
However, with the recovery of the Internet winter, major Internet companies are obtaining stable profit channels through mobile services.
Runxun Company is no exception. By cooperating with telecom operators to develop mobile services and providing SMS value-added services to mobile users, the current Runxun Company's ammunition replenishment capabilities have gradually returned.
With the foreseeable future, Runxun Company will no longer be like before, and can only watch TC promote and cannot fight back - because Runxun has no money. The funds raised before will be used for company expenditures and various operational losses. How many can it be used to fight a publicity war with Shenghui?
Even if all the raised funds are invested, how long can it last?
Therefore, Runxun, who was short of money, had to silently bear Sheng Hui's large-scale market snatch, and had few counterattacks. He could only do helplessly advertising on some websites, and even rarely did offline advertising.
In this way, a large part of Runxun QP's advertising and marketing investment has become a capital enemy - because, in addition to large portals, a large number of small and medium-sized websites have joined Qiandu Company's online alliance.
"It's a pity that I failed to do my best when Runxun was short of food." Looking at the report, Lou Chengnuo was a little excited.
The days of Runxun being passively beaten will soon pass, and the competition between TC and qp is likely to fall into a long tug-of-war.
This is not only based on the fact that the Building promises to consider the reality through the trends of previous lives, but also on the real financial situation.
Through mobile business, Shenghui has made profits in the first half of the year, and compared with Shenghui's own physical volume, the net profit after deducting various costs is still quite high.
In comparison, Runxun, which has a larger user base and develops mobile services earlier, cannot be without profit.
It may even obtain greater revenue, and maybe Runxun is holding on to his ultimate move now.
Thinking of this, Lou Chengnuo suddenly remembered that he still held 32.8% of Runxun Company's shares.
"Lao Ma, Lao Ma, why don't you buy back my shares with money? Alas." Lou Chengnuo was inexplicably thought.
Now this share has been smashed into his hands, and it can basically be said that the investment has failed.
Of course, this kind of failure is relative to the previous life. After all, only Runxun can develop to the market value of his previous life to be considered successful.
What about now?
The chat software market has been divided into two parts, and Runxun can no longer be the only one in the world. Even if it goes public in the future, unless it encounters a black swan event, its market value peak may be worse than its previous life.
In this way, how can we say that this investment has not failed?
Of course, if Shenghui Company can really make Lou Promise's investment in Runxun Company completely fail, then even if Lou Promise loses more than 100 million yuan, it will not be distressed.
Because although he lost 100 million yuan, he can make back thousands or hundreds of times 100 million yuan in the future.
In the market report sent by Shenghui Company, in addition to the detailed data of TC, there are also some other market reports on projects developed around TC.
These projects are all projects worthy of attention for Shenghui Company at this stage, which may have a relatively large output value or can provide supplements to core business.
For example, the market share and data of Shenghui Portal, such as the operation status of Classic Literature Network, and the market data of products such as tc browser, tc music, tc input method, and the preparation progress of Shenghui Company's online game business.
In addition, as one of the shareholders of Xinlang Company, Shenghui Company also reported on the development status of Xinlang Company's core blog operation.
The development of blogs can be said to be a thousand miles a day.
Because Xinlang Company has the support of Qiandu and Shenghui, the promotion channels and strength of Xinlang blog can be said to have left a lot of competitors behind.
Since the output value and profit model of blogs are not yet clear, in the eyes of many Internet giants, blogs are just a gadget. Even if you are confused about Yu Shenghui and Qiandu United's blog business, many large companies in the Internet industry just expressed their concern and have no plans to enter the blog business for the time being.
So at this stage, in addition to personal blog sites, there are small companies that think that blogs may have some markets.
These companies or individuals operating blog sites, whether in terms of financial resources or even promotional resources, obviously cannot be compared with Xinlang Blog.
Therefore, there is no obstacle. With its huge resource advantage, Xinlang Company's Xinlang blog quickly swept the entire market, with an average daily visit volume of users exceeding one million, more than 50,000 bloggers have opened personal blogs, and more than 100 bloggers have more than 50,000 followers.
Among them, through the advertising demonstration promised by the Building, there have been many professional bloggers who rely on writing articles to attract fans, then receive soft articles and even advertisements to earn some pocket money.
——Maybe bloggers cannot get enough money to get rich through soft articles, but compared to free, being able to obtain benefits is obviously easier to promote bloggers’ creative enthusiasm.
It can be said that in the blog field, Xinlang Company has truly achieved the concept that Xinlang blog is a blog in terms of Internet website type projects.
Of course, although Xinlang blog is a blog, it is true that the blog does not make money.
Chapter completed!