The Children's Satellite TV Department implements a system of one team and two brands.

Although it is called a department, it is actually small and complete. Just like the real TV station structure, it also has administrative, personnel, finance, programs and other departments.

At the same time, the office address of the Children's Satellite TV Department is not in the office building of the real TV station headquarters, but in the newly rented three-story office building next to the headquarters.

So, the Children's TV Department is not just a department, but is actually an independent satellite TV station with the number one small number. The difference is that this station only does children's programs.

At the end of the meeting, Cui Xinmin, director of Children's Satellite Channel, reported to Lou in detail about the work summary, financial expenses, income summary of Children's Channel over the past period of time.

Among them, what Lou Chenggong cares most is naturally the broadcast information and sales of the children's channel "Meteor Garden" animation version and the serialized anime "Boy of Flowers".

The animation version and comic book version adapted from the TV series "Meteor Garden" carry the hope of the building's promise to monetize through the production of children's satellite TV peripheral projects.

It not only means that the building promises to bring considerable profits to the TV station through the peripheral opening of Children's TV, but also becomes a new direct profit growth point for the TV station.

"... Since "The Man of Flowers" was broadcast on our channel, it has achieved good ratings in each episode because of the popularity of "Meteor Garden". The broadcast of this animation not only has driven the sales of comic books, but also increased the overall ratings of the children's channel."

"According to a statistical survey conducted by us with CCTV Soforre, the audience base of our children's channel is no longer limited to family and child users. In the statistical data table, many family sample households said that their children watch our children's channel every day for longer."

"On the Internet, in various forums and information websites including Qiandu Tieba, the content of the animation, comics, related characters and plots of "The Man of Flowers" is based on statistics from the Internet operation team, and the number of posts and discussions per day is thousands of posts and discussions."

"At the same time, in Qiandu search hot words, hot keywords related to "The Man of Flowers" are often on the top ten."

Cui Xinmin reads documents from time to time and says oral, promising to the building in detail about the operation of the children's satellite channel and program information.

"What about channel profitability?" Lou Chengnuo asked.

Naturally, it is impossible for the profit data of Children's Satellite Channel to be formed and handed over to Lou Gong for review, but Lou Gong is more inclined to understand on-site because he can ask questions at any time.

"At present, children's channel has begun to generate profits through advertising investment, but based on the problem of viewer coverage and audience point-oriented problems, the profit is very small and cannot form a balance of revenue and expenditure for the channel. Therefore, the channel's financial expenditure still depends on the funding of the headquarters." Cui Xinmin said.

This is also a normal situation in children's channels at present.

The children's channel's program types are limited, and they are facing young audiences who do not have much autonomy.

Most of the people who are truly willing to invest advertising resources in the children's channel are stationery, toys, children's clothing and other manufacturers.

There are few advertisers, so the advertising price naturally cannot be raised. Under the vicious cycle, it is already very promising to achieve channel revenue and expenditure balance.

As for counting on children's channel to make money, everyone has no confidence except the promise of the building.

"In the next step, Children's Channel will authorize toy manufacturers and related partners to sell peripheral products generated by "The Man of Flowers" and other educational programs in the channel, such as figures, music discs, toys, etc."

"However, it is the first time in the industry that sells peripheral projects based on TV series and animations. Many peripheral product developers we have come into contact with have doubts about this and do not know whether the market can accept such animation peripheral products." Cui Xinmin said.

"It is normal for manufacturers to have doubts about this new model," Lou Chengnuo said for a moment, "in this regard, the market department should try to introduce it to partners in a simple and easy-to-understand way."

"If it is difficult to convince partners, then we will acquire a peripheral product and open a factory, and use physical sales data to convince them!" Lou Zhengnuo proposed a new idea.

Don’t the peripheral developers think that the market can accept the market for opening such animations?

The building promised to acquire a factory to make the surrounding areas for sale first, so as not to reduce the authorization fees for the production and sales of surrounding products by surrounding manufacturers without any mercy.

In addition, there is a downstream manufacturer under its command, which is self-operated and authorized to join.

It also avoids the possibility of being squeezed by peripheral product developers to their authorization autonomy.

It can also indirectly control peripheral product channels and also have other sales revenues other than authorized production costs.

As for the sales channel layout and related operations after the acquisition of the manufacturer, it is impossible for the Building to work hard.

Hearing Lou's promise, Cui Xinmin nodded and said, "This is also a good way. Director Don't worry, the channel will acquire a suitable manufacturer as soon as possible for the turnaround."

The Children's Channel itself is still a little surplus, and Cui Xinmin can't be so stupid as to acquire any large manufacturer.

As long as the manufacturer can invest in sales in first-tier cities and form a demonstration effect, it is fine, and the scale is not limited.

Of course, it cannot be too small, otherwise if you do not have product design and assembly line production capacity, what should you do to acquire?

"Peripheral products authorized production will be a big industry in the future. In this regard, I hope that children's channels can take the lead in this field and provide a new profit growth point for TV stations."

"These are all dependent on your efforts by Director Cui. I hope you don't let us down." Lou Chengnuo said.

Lou promised not to be the kind of person who wanted to run and not eat grass.

He said again: "After a while, I will build an option pool on TV. If Director Cui wants to get a good option share, then you have to work hard."

"All of you here are old officials of the TV station. I will try to treat options equally, but I hope everyone can let me see your efforts and allow me to willingly increase your options share!"

"Of course, I will not share the shares of the TV station. Don't expect to hold the shares of the TV station. The options assigned to everyone are the options of the Qiandu Search Company, which is wholly owned by the TV station."

Options!

Options!

After hearing what Lou Promise said, all the senior executives present were breathing rapidly.

Although the executives present at the TV station have an annual salary of more than 100,000 yuan each year, and also have a TV station with a bus and a public housing, to be honest, no one will not be moved by the promise of the building.

After all, this is an option.

Although it is not true that the options on the TV station are not true, several executives who have worked in the station for decades are a little depressed and disappointed.
Chapter completed!