Chapter 170 How not to make leeks [Part 2]
Dong Ge actually started his business less than Jack Ma, but Jack Ma loves his predecessors, but the biggest difference between Dong Ge and Jack Ma is that Dong Ge has been doing one thing for more than ten years, and the others have not been done, that is, doing logistics, and constantly opening sites across the country.
Jack Ma was completely capable of doing it at the beginning, but the major shareholders did not allow it. It was a waste of time and money, and the cash cycle was too slow.
If Jackma Company had to learn from Daqiangzi at the beginning, Daqiangzi's company might have become like Dangdang.
Because in the past 11 to 18 years, Jackma's company can be said to be invincible in the same field and is really rich.
The only decision Jack Ma made himself was cloud computing. He gambled and won, but later the major shareholder felt that the profit cycle was too slow.
What makes profits fast? What makes profits fastest when you have money? Loan! It is this that makes Jackma's company start to have problems.
It doesn’t matter if you lend, you also need to cash out with high leverage.
After saying this, you may know what the problem with Jack Horse Ant is. For example, a steamed bun is actually worth only 3 yuan, but when it comes to the market, the steamed bun sells it says it is worth 3,000 yuan per person. These three thousand are the money for the leeks.
Why do the leeks dare to buy? Because this steamed bun shop that sells steamed buns has handed over the risks to the country, saying that this is a steamed bun shop with legal procedures, and all operating procedures are complete. Don’t worry, you should buy it. You must be clear that Jackma’s company is a company.
If the company goes bankrupt and the legal person leaves, the steamed bun is worth 3 yuan, but each of the leeks really spends 3,000 yuan to buy steamed buns. And the three thousand may be the ones who mortgaged the house to a bank loan, or the pension money of their parents.
If there are ten million people who buy steamed buns, and each person buys ten steamed buns on average, can these people bear it? Then there will be big problems, and the major shareholder behind Jackma will take care of the leeks and the troubles that the country will encounter in the future?
What they are considering is making money, making profits, and throwing risks to our country, so you know the harm.
If the person who sells steamed buns collects money and leaves the roll, the risk is unpredictable, so the country finally gives a solution. You say your steamed bun is worth 3,000 yuan, then you can take out 1,000 yuan for each steamed bun, and it’s okay to put the guarantee deposit here. You pay the guarantee deposit first and sell the steamed buns.
As a result, the decision to sell steamed buns is not sold for the time being, and I went back to start doing core industry e-commerce, because they were actually treating our think tank as fools. Our think tank had long seen their tricks. You still have to do whatever you want to do, so that you can't save face and let everything you make public.
This group of people selling steamed buns actually want to collect money from a batch of people who buy steamed buns, lend the money to people who want to buy steamed buns but don’t have the money, and then collect interest from the borrower, and share one-tenth of the interest to the first group of people who bought steamed buns, telling them that this is what we have earned for you.
To put it bluntly, it is to lend money again. I want to say to Jack Ma that he definitely doesn't want the company to get to this point, but there is no way, he is indeed an image spokesperson.
Rebs later made a Mi Mi to avoid such risks and operated more stably than Da Qiangzi. Including the ones who know that Mi Mi Build Automobile is even more ruthless, and directly builds a wholly owned car and does not accept any investment.
Why do you dare to do this? Because you have absolute confidence in what you do, where does this confidence come from? Starting with Rebs' Shunwei Capital, you can tell that the number-one electric car brands in China, except for BYD and Wuling, you can find out if you dig deeper, whether it is NIO or Xiaopeng.
All of them were made by Rebs a few years ago, but in order to cherish the reputation of Mi, they did not have the name of Mi, but they joined a system of intelligent linkage of Mi.
It has been six years since 2015, which is equivalent to the fact that a Mi has actually been in this industry for six years, but it doesn’t require its own brand, and then it will take three years to launch its own car, which is to let these invested brands try and make mistakes for themselves.
Why did Rebs build cars? Is it completely different to build cars like Jia and Dadi Real Estate? Because Rebs is not short of money, everyone saw the profit of a Mi, but didn’t see the profit of Shunwei Capital.
He is one of the top people in the investment circle. To be precise, before Jack Ma and others really gained their reputation, Rebs had already played investment. He, Duan and Chen belonged to the same category.
What he is doing now is the ultimate goal of a businessman, leaving his name, leaving his name in history, and the ultimate goal of all the powerful is this, because this is to be remembered and existed forever by mankind.
In history, not many businessmen in our country can leave their names. There are only a few like Shen Wansan and Hu Xueyan. It has been so many years since businessmen want to leave their names in our history.
But it is difficult for most powerful people to leave their names in history. At most one or two people in a period, you can remember modern global businessmen, just a few of them, such as Jobs, Musk, Bill Gates, Buffett, and Soros.
These people have one thing in common, and at a certain point in time, they did something that could be recorded in history with one person.
At present, there is really no one here, which can be recorded in global history. Not to mention Rebs's people-friendly nature, his ambitions make you dare not think about it. Moreover, this big guy is more like Sima Yi. If you really didn't know about it before, you wouldn't know her. What he really lets everyone know is 10 years later.
Because he has enough capital and does not need to be influenced by others, he will do what he really wants to do in vain.
This type is what everyone calls ambitious people. They can prepare for one thing for many years and persist in the same way.
Are there really ambitious businessmen at home and abroad? Yes! There are very few successful people, and you can count them with a slap. This means that the original intention has not changed after many years of business operations, but there are many such people like politicians, and the original goals have not changed, and few people in business districts can achieve it.
Which modern businessman has truly achieved his ambition? Lao Mi’s ex-boy, Chuan Baobao, you have to read the interviews by Chuan Baobao decades ago, and what he did after taking office is exactly the same as what he said decades ago.
If you can do this, you will know how terrible Chuan Baby is. This old man’s comments are mixed, but according to the people’s evaluation of him, people can be recorded in history.
Just by the way, Rebs's premise is that Rebs has become a disguised monopoly in the smart home, so Rebs can afford it.
Let’s look at Chen Shi’s goal layout. What is the only thing that can be done? It is for sacrifices. Putting aside all industries, the only thing Chen Shi can guarantee the bottom of at critical moments is the Tiandi Bank, because Chen Shi took the lead in this blind spot.
Some people will buy it later, but as long as Chen Shi achieves monopoly, he will not be snatched away from the market. It is difficult for people to discover this thing to monopoly.
Will you look at which manufacturer of ghost coins? Which brand? Moreover, the income is opaque. These industries that look down on you are actually blind spots in the market.
If there is no disguised monopoly industry to support it, it will be an empty shell when it is strong. For example, Jackma's company made all the mid- and low-end e-commerce markets back then, then there would be nothing to do with Xixi.
The core industry cannot be the leader in the industry, and it is basically short-term. For example, everyone says that Nokia is awesome, but it is indeed awesome because it has many patents, but Nokia also had many competitors back then, and it was not the only one.
Apple's mobile phone system is the only one, so if there is no accident, it can live for a long time. Gu Ge's artificial intelligence technology and Android system are the only ones, and Microsoft's PC system, He Office Software is the only one.
Now I understand, it won’t work if you don’t have an industry that is monopolized in disguise.
The above mentioned Tencent does not make money by games, but social communication. This is also something Jackma does not have, that is, the absolute number of users.
Because the number of users of Tencent can instantly know what products can occupy the market and facilitate their investment. Pinxixi is a typical example. The environment in the past few years is good, and everyone seems to be very rich. However, after data analysis, Tencent found that this money is the debt consumption of young people, but in fact it is still not rich.
So the low-end market that Jackma gave up at that time, Tencent directly invested in Pinxixi with a huge sum of money to make the Pinxixi team feel at ease and bold. Later, everyone discovered that Pinxixi could get up quickly, which is to expose an illusion. The illusion that everyone is a mid-to-high-end consumer group is still poor.
Young people are already afraid of endless debts, paying off their debts, and starting to save money. Currently, Jackma Company launches a special version of Taobao, which is basically the first Taobao, competing for prices, but the trend is over.
Tencent obtains information based on big data and invests in whatever users like. This is the most stable way to make money. Therefore, Tencent can maintain and maintain social interaction at all costs. With this, Tencent can still last for more than ten or twenty years, or even longer.
What is the second largest industry in Tencent? Old book fans probably read it before. I have mentioned it all. Entertainment is the online literature you read now. What can a high-quality online literature do? It is not suitable for online literature, or to be precise, it is IP, what can IP do?
Film and television adaptation, game adaptation, comic adaptation, and then infinitely extend peripheral products, such as stars, toys, clothing hats, music, theme parks, etc. In recent years, everyone has seen the Jonny Day in the past few years. The son-in-law has discovered it. I have written it before. This road can be referred to Disney, the most profitable and lasting company.
One day you find that Tencent suddenly developed a theme amusement park, and there are various novel characters in it. You don’t need to be surprised. This is part of the plan.
Games are not what Tencent is most afraid of losing, because a good online article can extend multiple games because it has content as a foundation, such as Zhu Xian in the early years, a book, how many things have been extended, games, films, various IPs, and ghost blowing lights.
In fact, this is also the reason why most investors are called leeks. They buy ups and downs, rather than looking at the overall layout and development direction of a company after the overall layout.
For example, if you study it carefully, you will know that Rebs car manufacturing is different from other PPT car manufacturing companies. Because he prepared something in the early stage and finally took out a product instead of taking out the product first and then preparing it. This is the so-called concept product. I will give you data and explanations and tell you that I will do this in the future. This is very risky.
If someone tells you that I have made the finished product and now I am going to make another one, but I will optimize and improve the original finished product. You don’t think about investing in this kind of product. It will be divided long ago and I can’t touch the little leeks at all.
Rebs took out more than 100 million yuan in cash and put it into the car manufacturing place. It is very likely that a group of people have invested tens of billions of dollars, but they have given up the right to decide and have only the right to dividends. They have to pay the money directly, rather than the kind that comes to the account one after another. Otherwise, Rebs would not have allowed these people to eat cake for free.
In further extension, you may not even have a bet agreement, so you can give me money, and if you don’t give it, you will lose it. I don’t need your investment, I can find more investors.
This is also the power of Dadongzi and Rebs. I will tell you that I can make money. If you want to make money, listen to me, instead of begging you to give me money and I will listen to you.
I have said so much above, so I give it to some book fans. Don’t be leeks. I found that many young book fans are learning to play stocks and funds from others. At least you know the above, and then consider whether to play or not.
Only when you can analyze these and see them will you be considered to be the beginning, otherwise be cautious! Be cautious!
Finally, as my book fan, I spoil you.
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Chapter completed!