Chapter 169 How not to make leeks [Part 1]
To put it bluntly, the game is too replicable and cannot be monopolized. If you think about it carefully, you will understand that the real giant unicorn companies are actually industry monopoly companies. A certain industry cannot be shaken at all. Moreover, such companies have one thing in common and cannot be shaken. If shaken, it will basically be the end of an era or a major change will occur.
For example, the current situation of Jackma's company is actually because after making money, it is busy developing new businesses and monetizing them. It has not laid a solid foundation. Jackma's fortune is in the era of the rise of smartphones, that is, 10 years later, the cycle of real rapid growth is 11 to 18 years, but actually 12 to 18 years. Have you found the problem? In fact, these six years are the real Jackma era.
Jackma repeatedly said that his company has been in 20 years, but in fact, there are many more years than his company. However, Jackma did not achieve monopoly, mainly because he was eager to cash out.
Da Qiangzi's wealth has skyrocketed this year, which is actually not surprising at all. Goudong's market value once surpassed all e-commerce companies because Goudong has achieved a monopoly, the term is b2c, while Jack Ma and Pinxixi are doing B2B.
The two services have different objects. b2b �
b2c is business
The value and frequency of the two are different. Generally, B2C consumers may buy two or three items at a time, while in B2B transactions, it is common for buyers to buy hundreds or thousands of items at a time.
There is also a different review process. The B2B order volume is large, and one of the results that comes with it is that the approval is stricter. Usually, B2C transactions only involve consumers, and B2B transactions will have several stakeholders, including orderers and financial procurement.
The payments of the two are different. B2C payment is very simple, and online payment methods are very popular. B2B platforms usually have custom payment methods, Net30, Net60 and purchase order. Therefore, B2B companies should provide as many payment methods as possible to meet customer requirements.
Finally, the product catalog is different. B2C websites usually have only one directory view, and B2B websites are divided into many according to customer base. For example, a B2B company has 3-4 customer types. When one of the customers logs in, they can see the corresponding catalog in their account. This also means that the product price will vary depending on the customer type and order quantity.
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B is the B-end targeting enterprises. The B2B model is the transaction between enterprises and enterprises. Just like the cooperation between Pinxixi's platform and sellers, Jack Ma's also revolves around this. Sellers are trading with buyers, not directly dealing with sellers and buyers.
Port C is a consumer, and later Jack Ma also transformed and invested in several express delivery companies and takeaway companies. Just like a cat supermarket, it can reach such things in one hour.
But you probably can see something is wrong. Jackma invested in supermarkets, express delivery, and takeaway platforms, and wanted to use these to do the C-end, but he always went around it. It was not directly connected to the user's hands. What exists here is that there are too many companies involved, and it is impossible to control whether it is from quality to price.
The Goudong platform directly buys the exclusive sales agency rights of some brands. Generally, they buy general agents in China or the world, become the largest distributor or directly acquire other brands by themselves, and then the logistics is their own, so that the quality and price can be controlled. At present, no one in China can do it.
Because Goudong's logistics has been built for almost twenty years, and every city has its own logistics points and warehouses, which has achieved an absolute monopoly and does not require other companies to participate. Similarly, the risk is also very high, and the monetization is very slow, otherwise it would not have developed so slowly.
But as long as you survive, it will grow rapidly. This is why so many investors pursue Goudong. To some extent, Goudong can be considered an absolute monopoly, but legally it is not, because it has competitors and other companies are also doing it. If you interpret it according to the test scores, even if Goudong scores 99 points in the exam and the opponent's exam is only ten or even lower, it is not ruled out that the opponent can surpass it, which is not considered an absolute monopoly.
If Jackma was not in a hurry to achieve success and did not use public opinion to run a company or discredit opponents, the book mentioned in this book that the largest shareholder of a certain blog was Jackma's company.
At that time, a certain blog basically had no black Jack Ma lineage. Others who were not dealing with Jack Ma were basically incomplete, especially Da Qiangzi and Xiao Ma Ge's companies. Doing this with public opinion is basically because the actual industry cannot compete with people.
In this book, Ma Vest made a deduction. A few days before the incident of Jack Horse Ant, Ma Vest wrote a problem and then accidentally said it.
Since then, many book friends have started to have different identities in YY vests. They have no identities, but they have done a deduction based on a comprehensive analysis of a company.
The reason why the previous book was completed hastily is that old book fans should understand that several of the deduced things have hit, but once again, I was confused myself.
Because it exceeded my estimated time and didn't expect it to be so fast, I didn't expect it to be so high in many things, so I was afraid of it because something must have happened when I wrote it like that.
A good book has become a book that is not like an online book or an economics book. I really had fear at the beginning.
Because someone added my contact information and asked me to help analyze some industries, I later started to raise topics in the stock market, so I ignored it.
Because I just occasionally say this, many people actually do this probability. Solemnly say it again, "The vest does not participate in any investment or anything, if someone pretends to be a vest, please be careful."
Also, I don’t know which book fan, I will ask you to mention the book on the vest next time you post a short video. I took a look at your number of fans.
You just talked about some of the industry analysis and some of the contents of this book later on. I didn’t reject you and didn’t mention me.
But if you do this, if you copy too much, you will be targeted by you. You will have to compensate for the copyright fee. The book on the vest is still on the Tencent platform. You won’t make much money by then, and you will be able to pay for it.
Return to the book.
In fact, in the final analysis, Jackma cannot be blamed entirely, because Jackma's company is actually similar to Brother Ma. They are decision makers on the surface, but in fact they are also small shareholders in the head office, and the AB share agreement was not signed at the beginning.
It is said online that Jack Ma has obtained the executive right and other rights, which is half true because he does not have many shares in the entire company, and his real major shareholder and voice are still in a certain silver.
This causes major shareholders to earn money in a hurry to cash out. If they want to make steady progress and focus on e-commerce, they can actually achieve absolute monopoly, but that does take a cycle, as short as ten or eight years, and as soon as 25 years.
Dong Ge's Goudong was founded by Dong Ge and owned absolute shares. In order to expand the scale in the future, Dong Ge is currently the largest shareholder of Goudong, and the largest shareholder of the company is Tencent.
Chapter completed!