Font
Large
Medium
Small
Night
PrevPage Index    Favorite Next

Chapter 562 Iron Pea(2/2)

"I am a poor person, so I might as well drive my Wuling and earn money as a driver."

"The wool comes from the sheep. Although I am proud of the new technology, in the end it is the consumers who bear all..."

“My favorable opinion of Idol New Energy has plummeted...”

"..."

There are many rich people, but there are still only a few who can spend 800,000 to 900,000 yuan to buy such a luxury car. Therefore, as soon as the price was exposed, it immediately attracted all kinds of complaints and dissatisfaction from the majority of netizens.

Mr. Bao ignored everyone's discussion about the price and immediately listed the quotations of the remaining seven models one by one.

"Fring beans, price is 588,888!

Mangosteen, priced at 488,888!

Iron Pea, price is 388,888!

…”

With the flagship model in mind, everyone is much calmer about such pricing, but they are starting to talk about it.

Compared with similar models on the market, these eight models in the Badou series are generally about 100,000 to 200,000 higher than the average price, which can be said to be not cheap.

This has disappointed old users who are accustomed to the low-price strategy of the "Saintosh" series models, and they have even turned their fans into negative fans.

But in fact, this pricing strategy is the result of Gao Yuan's careful consideration.

Even if more efficient modular production is adopted, the ramp-up in production capacity will be astonishing, but based on the strong product power brought by disruptive technology.

Gao Yuan judged that for a long period of time, the new Badou series cars will be in short supply worldwide!

If a low-price strategy is adopted, I am afraid that the market price will not necessarily be low. On the contrary, a large number of scalpers and middlemen will make a profit on the price difference and get a lot of wool.

This not only harms the company's interests, but is not conducive to establishing the image of a high-end brand. It can even have a devastating blow to domestic competing companies with the same price range, triggering malicious and counterattacks from domestic domestic capital.

Imagine that Juchang’s flagship phone sells for 3,000 yuan, what else can it do with rice?

Those who were offended were a large number of domestic capital.

If the initial development target customers are aimed at high-end users, the negative impact will be much smaller, and the impact on the domestic industry chain will be limited.

After all, there are basically no good high-end brands in China...

This pricing strategy actually directly affects BBA joint venture cars and luxury imported cars, while giving domestic car brands a buffer period.

In foreign countries, it mainly competes with high-end car brands to compete for the market.

As we all know, this area is the most profitable.

No matter what era it is, the rich have always made the best money!

As for whether to engage in a price war with competitors after production capacity increases, that is up to you...

"Mr. Bao, is the fixed price you mentioned the bare car price?"

After some research, a reporter discovered something strange about the published price and couldn't help but ask.

When other manufacturers publish prices, they generally use the bare car price.

What price is this?

"Haha! This is another thing I want to explain to you next." Mr. Bao said with a smile.

“The so-called fixed price is the final price plus purchase tax, vehicle and vessel tax, registration, insurance and other expenses!

We, Aidou New Energy, have obtained an insurance license specially issued by the state, and can provide exclusive Aidou car insurance for its models.

Fixed price, no tricks, no price increases, what you see is the actual purchase price!

Once any of our smart driving models encounters any accidental collision or other safety issues during autonomous driving, our own insurance company will pay full compensation!"

"What……"

Everyone's eyes lit up.

Anyone who buys a car knows that there is basically a gap of about ten thousand to twenty thousand between the price of the naked car and the price of the car.

Among them, licensing, insurance... there are many tricks, and many consumers who don't know what is going on have been deceived.

As for Idou New Energy... although the price is slightly higher, at least the price is clearly marked and there is no room for tricks, which makes consumers worry-free and is equivalent to giving a discount of 10,000 to 20,000 yuan.

And the phrase "full compensation" makes people read that Idol New Energy is extremely confident in its own products.

In recent years, there have been many car accidents caused by smart driving product failures, including battery spontaneous combustion incidents. The division of responsibilities and subsequent blame-shifting have left many consumers feeling numb.

Having background data in the hands of car companies is equivalent to controlling the right to speak.

This makes users very passive in the process of safeguarding their rights, and also damages the safety reputation of new energy vehicles.

In the end, the safety guarantee responsibility that should have been shouldered by the car manufacturers turned into a heavy burden for the insurance companies.

This has led to high insurance costs for new energy vehicles, and even insurance companies are unwilling to insure them.

Many netizens even complained that the gas money saved by driving a tram for several years was all given to the insurance company.

And now... looking at the car insurance prices listed on the big screen, they are basically only about 30% of the mainstream prices in the market, and the main focus is full of sincerity!

With car insurance at such a discount, who would take advantage of it?

The company guarantees the safety of its own cars...

"I am responsible for the safety of my products!"

This kind of responsibility is taken for granted, but it is very rare for companies to take it on. It dwarfs all the tram colleagues and puts a lot of pressure on them...



Across the ocean.

Musk Elon frowned while watching the real-time broadcast on the Internet.

At the beginning, he had no real feelings about Idou New Energy as a competitor.

Only because more and more colleagues suggested that he pay more attention to this company, he took the time to get up late at night to watch this live broadcast.

However, today, the other party brought him so many shocks and surprises that for a moment, he had deep self-doubt about the development of new energy vehicle technology in the world.

Have I fallen so far behind?

This world... why has it become almost unrecognizable to me?

Leaving aside the smart driving system that surpasses his own, the modular car design concept coincides with his future strategic plan!

On the other side of the world, someone actually walked in front of me...

Moreover, the other party actually chose to open source the design drawings!

He sees further than others.

Once the modular design concept is successfully accepted by major car companies in the world, everyone will have to follow this design concept.

Then these modules will be standardized quickly!

This is the huge advantage brought by disruptive innovation.

First-rate companies make standards, second-rate companies make brands, and third-rate companies make products!

Idou New Energy... This is a big game.

What's worse is that the other party actually makes the move before you do!

The live broadcast at this time once again showed a long close-up of the eight new models outside the venue.

Unlike ordinary viewers who pay more attention to various models with fashionable styling, his eyes were immediately attracted by the pickup truck that was quite out of tune with other models...

It seems to be called...Iron Pea?

If other models seem to come from the "future city", then this Iron Pea looks more like it comes from the "future wasteland".

The corrosion-resistant and damage-resistant stainless steel body can maintain the integrity and appearance of the body for a long time.

Simple to somewhat sharp lines, full of cyberpunk-style designs similar to those in "Halo"...

No matter how he looked at it, it looked similar to the "Cybertruck" he was still designing.

But how is this possible? His entire project is still in the confidentiality stage...

His frown deepened as he thought about the future position he envisioned for this car.

It has a sturdy body that is durable and durable, a minimalist design that is both high-quality and affordable, and has a highly practical comprehensive passenger and cargo capacity.

There is also the large-scale manufacturing and promotion capabilities brought about by modularization...

This kind of weird-looking vehicle is not designed to seize the mainstream consumer market at all, but to serve the extremely harsh environment under certain circumstances...

That’s right!

It is completely tailor-made for the battlefield!

He took a hint from the Black Palace and focused on a dual-purpose military and civilian project.

What about the other party?

Are you also preparing for a day in the future?
Chapter completed!
PrevPage Index    Favorite Next