Chapter 563 Iron Pea

“Due to limited space, the remaining models will be displayed outside the venue for everyone to visit.

Test drives are allowed within the surrounding 10 kilometers including the International Expo Center, and interested friends are welcome to have on-site experiences later.”

As the screen on the big screen behind Mr. Bao turned, the camera showed outside the venue.

In the spacious expo center square, a row of eight vehicles of various models were parked quietly, like soldiers waiting for review.

Seeing that it was really a live car instead of a PPT, the guests and colleagues present finally believed that Idol New Energy actually launched eight new models at once!

"This is impossible, how could it be possible to design so many models at once!"

"Yes, others have been waiting for several years to release a model, but your model is like dumplings. How long has it been since the last new car was released..."

"You can't make dumplings that fast, right? They're probably shoddy, right?"

"Roughly made? Except for the slightly unusual pickup truck, everything else is based on my aesthetic point. It can't be considered shoddy, right?"

"Well! From the perspective of a professional designer, these models are fashionable and have many future elements added to the light luxury style.

There are even many design details that I have never seen on current mainstream models, which is refreshing!”

"Excellent exterior design does not mean excellent performance. As far as I know, Idou New Energy has only made a few mini-cars before, right?

A company that has no experience in hardware design of other mainstream models has come up with so many design plans at once. Are they sure they are seriously improving their quality?"

"Hmm...have you noticed that these models are quite similar in appearance? From a design perspective, they can indeed be regarded as the same series.

But if it’s just to create a ‘Bado series’ gimmick, such a linkage would be a bit redundant.”

"Perhaps the designer was lazy in order to rush the design draft?"

"Design is one thing, and production capacity is another. With so many models on the market at the same time, can Idol New Energy's production line cope with it?"

"Yes, although I heard that Idou New Energy has recently expanded its new production lines, it is not enough to cope with the launch of so many models at once..."

"..."

Facing the whispers of doubts below, Mr. Bao smiled and opened another PPT.

"Some people may ask, how can we produce so many models at once?

The key to the answer is…modular design!”

The big screen began to display three-dimensional decomposition drawings of various car models. In the picture, various parts were assembled one by one into small components, then to large components, and then to the entire car...

“Different from the traditional automobile assembly line manufacturing method, our Badou series adopts a large number of integrated die-casting and modular component designs.

That is to say, each main component is highly integrated through integrated die-casting, distributed to different companies for manufacturing, and then the sub-modules are independently assembled.

Finally, Idol's automobile production line assembles these large sub-modules like building blocks into a complete vehicle.

The front and rear parts of the vehicle, body, chassis, battery modules, etc. are treated as separate building blocks until the final assembly stage.

In this way, we compress the complex process into a few key steps, which is equivalent to splitting the automobile assembly line into multiple independent sub-assembly lines.

Thanks to the extremely optimized design, although there are 8 models in the Badou series, 80% of the parts are universal...

It has been verified that our new process is far superior to the traditional automotive assembly line in terms of cost and time.

The modular design not only reduces the huge resource and space requirements for new production lines for Badou series models, but also improves production efficiency.

At the same time, the product line can also be rapidly iterated to flexibly respond to market demand.

For example, in our Badou series, certain modules can be replaced according to the actual needs of users, making it a customized model tailored for customers..."

"Hiss~"

There were waves of gasps from the audience.

The flashlight kept flashing all the time.

Many fellow car dealers could not help but stand up from their chairs, with shock on their faces.

Integrated die-casting, 80% of parts are common, modular assembly like building blocks, plus private customization...

Unexpectedly, after high-end intelligent driving software, Idol New Energy once again shocked the world with its disruptive hardware design!

The typical representative of integrated die-casting of components is Tesla’s Edamame series models.

Compared with traditional processes that require hundreds of processes to complete body parts, integrated die-casting can achieve the same effect with only one process.

This means that the factory floor space requirements are significantly reduced, freeing up more resources to expand production scale.

At the same time, labor, equipment and time investment are greatly reduced, and the cost also plummets!

Compared with the integrated die-casting technology that has attracted widespread attention, the more critical "modular design" is even more amazing.

This concept is not the first of its kind for idols.

In the late World War II, Germany's modular military design demonstrated its huge advantages in improving manufacturing efficiency and reducing manufacturing costs, and was applied to warship manufacturing for the first time.

Later, it was imitated by the Soviet Union and widely used in tank and firearms manufacturing.

In recent years, many people have noticed the future application prospects of this design in the automotive industry chain.

It's just that such a design means that the original supply chain system needs to be completely broken.

The automobile supply chain involves almost every aspect of the entire industrial system. It is said that one move affects the whole body, and the interests involved are really too great.

Therefore, traditional car manufacturers, which rest on their laurels and are held hostage by the traditional supply chain, have no motivation to do such thankless disruptive innovations.

Unexpectedly, it was actually used by a new energy vehicle manufacturer in new car manufacturing!

The advantages brought by modular design are obvious.

If you have been to the Volkswagen factory in Volsburg, Germany, you will be shocked by the huge industrial chain of the automobile industry.

The giant factory cluster covers an area of ​​6.5 million square meters, equivalent to the combined area of ​​the three principalities of Monaco.

The factory produces 840,000 cars every year, has a total of 110 production workshops and 6,000 industrial robots, about 72,000 workers work here, and even has its own power plant and a huge road and rail network.

However, in terms of investment and efficiency, this centralized car manufacturing method has gradually been unable to adapt to today's increasingly rapid product iteration speed, and will also form an overall industrial rigidity.

The marginal benefits generated by extremely long industrial chain clusters are diminishing.

The miracles created in the pre-industrial era will eventually be eliminated by the post-industrial era.

In the future, automobile factories will only become smaller, not bigger.

In a modern society with increasingly abundant supply chains, a global supply system like that of fruits can only achieve the ultimate cost reduction and efficiency increase by highlighting the advantages of local industries, as well as more flexible iteration of products.

The mobile phoneization of the automobile industry chain will be the inevitable industrial development path for future automobile companies.

It is obvious that this disruptive manufacturing process is tearing apart the inherent barriers of the industry.

It will not only improve internal efficiency, but will also have a devastating impact on the global automobile manufacturing industry!

Of course, behind so many advantages is the technical gap in modular vehicle design...

"May I ask which design master created this Badou series model design?"

A foreign colleague finally couldn't help but asked this question that everyone was most concerned about in his somewhat broken Chinese.

In the blank stage of the industry, designing a complete set of modular concept models from scratch requires an investment of money, energy and time that is unimaginable by ordinary people.

They all want to know which genius master created this design!

"Haha! Regarding this question, please allow me to put it aside for now, and I will reveal the answer later.

If you are interested in design, you can download all the car design drawings of the Badou series from our company's official website, take them home and study them slowly and carefully."

"What? You mean...are these designs completely open to the public?"

"Of course, the business philosophy of our company's senior management is open source and sharing. All colleagues are welcome to learn from it!"

"Wow~"

Regardless of the incredible exclamations below, Mr. Bao changed the subject.

"The next thing I want to introduce is the quotation of each model of the Badou series..."

Everyone immediately fell silent.

In addition to excellent performance, price is naturally also the focus of people's attention.

“This time for the Badou series, we will use the official website to pre-order for unified global sales.

The first is the flagship model ‘Acacia Bean’, priced at RMB 888,888!”

"Wow~"

The whole place was in an uproar, everyone had different expressions, and many colleagues breathed a sigh of relief.

"No, it's nearly 890,000...the price is not close to the people."

"Yeah, I originally wanted to buy one with a budget of about 500,000..."

Netizens watching the live broadcast on the Internet also began to flood the screen with comments.

"Mr. Bao, are you drifting? Even if it is a high-end smart car, 700,000 yuan is almost as high as the sky, right?"

"That's right, isn't it just a gimmick to talk about high-end smart cars and modular designs? Who can afford it if it's so expensive?"

"Yes, I strongly demand a price reduction. This price is not reasonable at all!"

"Tch, what's the matter with 890,000? I think the price is very reasonable. This is the first fully autonomous driving model. Isn't this worth a premium of more than 100,000?"

"Do you think so many disruptive innovative technologies are for nothing? I guess tens of billions have been spent on research and development alone, right?"

"Yeah, you don't think it's expensive for a Mercedes-Benz or a Porsche that costs more than one million yuan, but you think it's too expensive for such a good domestic car that only costs 890,000 yuan?"

"Not to mention those luxury cars, Tesla's Edamame series high-end models cost more than 800,000 yuan, and no one who bought them said they were expensive."

"My family will pay more than this price for a driver in five years."
To be continued...