Chapter 217 The Greatest Director

Although Gao Shengli and others chose to resign, they were a minority after all, and most of them were very satisfied with their jobs. Although the pace of work is international, the salary is also international standards, and the internal working atmosphere is also excellent. Where can I find such a job?

"Things should be done as beautifully as possible!"

This is Li Siming's usual request. Zeng Zhi is also a relatively smooth person, and Xu Dashuai is usually a very skilled person. The impulse incident about internal employees' entrepreneurship has come to an end. Through this guidance, Li Siming not only reflects the company's respect for individuals, but also reflects the company's determination and patience in retaining everyone. Of course, the most fundamental purpose is to allow everyone to feel at ease in their jobs. Even if the bosses are willing to help employees, they are not "prodigal sons".

This is the so-called mind. Li Siming tried his best to do what he could, and also said as earnestly as possible, reflecting his true love and care.

MSI Technology Group - the best employer company in mainland China, this is the result of a comment given by a Xinchao Finance magazine. It is said that in 1994, it seems that this year will be the same. MSI Technology Group has won this title for several years and has become the ideal place for graduates of various universities in China. The company's human resources department's two annual recruitment activities for Chinese universities have attracted countless expectant college students. Even overseas Chinese students are actively striving to work in this company. Of course, it is best to work in MSI Central Research Institute - this is one of the few research institutes in China that are recognized by the world science and technology community.

But this does not mean that MSI Technology Group has not fired an extraordinary person. Just like the most advanced standardized production assembly line, there will always be defective products. The same is true for recruitment. Various subjective or objective factors affect the judgment of recruiters. New employees will always be unsuitable for positions. For such newcomers, changing positions will generally be arranged until they find a suitable position.

"I am a college graduate. I want me to run to the market under the scorching sun? Don't do it!" In the early 1990s, college students were still scarce resources, so some people would of course say this.

Of course, the company doesn’t care about such people, just like such people don’t care much about the company’s work.

"It's like falling in love. If you don't have a good relationship, just break up early, otherwise it would be a waste of your youth." Li Siming and others thought, "Where is no grass in the world?"

Therefore, young people who were fired will also say this: "If you don't leave me here, you will have a place to leave me!"

Or, someone will take the last salary and shout with great enthusiasm: "I laughed at the sky and resigned. How could I be from Pengsong!"

The new production base of MSI Technology Group started construction in Tanggu, Tianjin and Pudong Free Trade Zone in Shanghai last summer, which is expected to be completed two to three months ahead of schedule, which means that the company's production capacity will double and the cost will be greatly reduced. MSI Technology's local investment has also driven the development of local related industries. The local government has followed Shenzhen and strived to form an industrial group around MSI's production base, which is full of thought. Shenzhen's high-tech industry can be described as "big progress". There are 1,200 registered high-tech industries, and investment in traditional industries is no longer popular in Shenzhen. If there is pollution or labor-intensive high-energy-consuming industry, it will be pushed as far as possible.

In the first half of 1995, Hutchison Hong Kong successfully launched its CDMA business and became the world's second commercial CDMA business provider. It has installed 190 base stations and 20 repeater stations, covering the urban area of ​​Hong Kong, half of the subway stations and the Hong Kong highway network, with a user scale of 300,000. Surprisingly, most users chose Hutchison for the sake of excellent quality and compact cdma mobile phones, rather than the so-called "superiority" of the cdma mobile phones mentioned in the advertisement. This forced Hutchison Telecom to strongly ask AnyCall Telecom not to launch GSM mobile phones in Hong Kong for the time being. However, a small number of anyCall brand straight-board GSM mobile phones have appeared on the market, which were transferred from Europe, and the price has risen by a certain level, and people still buy it.

Mainland wireless paging (bp machines) have also made great progress. By the end of June 1995, there were 13.788 million wireless paging users, which has jumped to the third place in the world. Anycall Telecom entered this market earlier, with at least 10 million bp machines being the Anycall brand. By the end of June 1995, the CDMA mobile network in Guangdong Province was basically completed, and it took only 9 months to complete the number of mobile phone numbers in Guangdong Province. At the same time, construction has begun across the country, which has huge benefits.

The charging of mobile communication calls has made the national telecommunications department profitable. Many private or state-owned enterprises related to network construction have also encouraged the telecommunications department to accelerate infrastructure investment, so as to divide a piece of cake from it. Shenzhen’s landline penetration rate has just exceeded 30%. The situation of mobile communications is consistent with the international community. In recent years, the development of the world’s telecommunications industry has also made rapid progress. By the end of 1994, mobile phones had been opened in 133 countries. In 1994, the global international telecommunications business volume increased by 12%, and the telecommunications service revenue reached US$672 billion, an increase of 9.1% over 1993.

The biggest beneficiary is of course anycall Telecom. The stock's market value has been soaring. The stock has been split twice, with a market value of HK$150 billion.

However, so far, no one has shouted about monopoly, which is just a matter of time. Of course, Li Siming would count the money while praying that the "knowledgeable people" would be blind, deaf, dumb, and best.

With its strong brand advantages and strong technological strength, Intel continues to occupy most of the desktop, laptop and server markets, while microstar, amd and cyrix share the remaining pitiful share. However, microstar's life is obviously much better, because it dominates the vast majority of the mainland Chinese market. Although the market's capacity was still small a few days ago, the annual growth rate of this emerging market reached 30%.

Intel's transformation from a memory company to a microprocessor company was painful and short-lived, but Intel completed the sublimation. The blue giant ibm refused to accept 386 at the time, and industry recruits Compaq, Dell and Taiwan Acer seized the historical opportunity and took the lead in launching a personal computer based on 386 chips. Its microprocessor comes from Intel, and its operating system comes from Microsoft, keyboards, monitors, drives, etc. from multiple professional suppliers that follow open standards. The rebels from all over the world

The "ant soldier" trend was soon formed, and a new industrial standard of "compatible with each other and free competition" was established. Although ibm later regained 386, the PC industry pattern had been subverted by 386's dramatic success: compatibility machines were popular, and the two most important components came from Intel and Microsoft. Grove (Grove) made a tough decision to exclusively produce 386 instead of authorizing it to "second suppliers" such as amd according to ibm's instructions. By the 1990s, the computer industry no longer followed ibm's pulse.

As early as April 1988, the New York Times published an article saying that "the awesome Intel monopolizes its own market. The entire PC industry and Wall Street realize that Intel controls one of the most profitable monopoly industries in the United States." At the age of 20, Intel achieved revenue of US$2.875 billion and profit of US$452.9 million, climbing 50 places on the global Fortune 500 list, reaching 150th place. In 1990, Intel called the PC industry for the first time as the "new computer industry". Compared with the "old computer industry" composed of large-scale computers, the computer industry entered a new era.

But Intel's story with China was not going well. When China began to open its own doors, Intel's head was very suspicious of whether Chinese people could afford computers. After watching China for 6 years, Intel decided to test China in 1985. At this time, Intel had made a significant decision - to turn to the microprocessor business for personal computers, but at that time it was only engaged in the sales and promotion of non-core products in China.

When the 1990s entered the 1990s, PC entered a period of rapid development around the world, including China. However, the emergence of MSI semiconductor broke the market image that Intel had just established in China and the advantages of the only chip provider, reducing its market share in China to zero within three months, and even providing buffering time. This is not how advanced MSI semiconductor's microprocessor is. It is completely different from Intel. This is Intel's own reasons.

Since the second half of 1991, Intel's decision-makers have been reflecting. Because they found that their reaction was too impulsive and indiscriminate, they regarded MSI, which the Chinese were proud of, as a despicable "bandit", which aroused the same feelings among the Chinese. There was a "Chinese core" that was the most exciting part of the Chinese, which made them kicked out of China for three years, and by the way, American brand computers were also affected. It was Intel who personally pushed MSI to "Chinese national chip generation" and pushed MSI to the "Chinese national chip generation" with their own hands.

The throne of "the spokesperson" is not Li Siming's self-proclaimed self-proclaimed, nor is it the result of normal market competition. This is a heavy blow to Intel's positive image of the market that has always been very cherished. China's increasingly broad market is increasingly showing its value - its huge population and people who are becoming more and more interested in high-tech products are enough to give birth to a world-class local computer company and to strengthen a world-class local chip manufacturer. This is the case in any product in all walks of life, if we Chinese people do not give up our efforts.

So in 1994, Intel learned from his mistakes and tried his best to reach an agreement between China and the United States. Although it was still in Asia and the United States, it was very "warm" and "friendly" and "friendly". So Intel made a comeback again. After losing the Chinese market, American-branded computer companies also entered the emerging market of China together at the end of 1994. Chinese computer manufacturers, including MSI, were collectively panicked and felt a little chill. For us Chinese computer manufacturers, 1995 and 1996 will be the key.

Does MSI semiconductor make money? This is also a topic worthy of concern to industry insiders. This is not something that market people don’t care about. Amd has been losing money for years and cannot see the time when it is proud. It is normal for people to care about the weak. If chip manufacturers in the second camp go bankrupt, then users will have the only choice. But most people think that MSI semiconductor at least does not lose money, and even profits can be ignored. This is basically in line with the facts. For chips of the same grade, MSI semiconductor’s chips are generally about 15% cheaper than Intel’s chips, which itself reduces the profit space.

However, MSI Semiconductor actually has an unnoticed income - its earliest wafer fab, which is responsible for the production of chips and systems required for China's cutting-edge technology equipment every year, and the profit margin is quite high, because China's military, aerospace and satellite manufacturing departments have no way to import related products, which makes MSI Semiconductor the only choice in related fields. This is mostly for drawing processing and using the technology accumulated by MSI Semiconductor in advanced manufacturing to produce related precision chips. Sometimes, the military also entrusts or cooperates with the I-R&D department of MSI Research Institute to conduct research.

While Li Siming was careful to ensure the "excellent" performance of his product, at least not a product that could have a negative impact on his market image. On the other hand, he was like a poisonous snake hidden deep in the jungle, waiting for Intel to make a mistake. Even if MSI semiconductor was named "the great savior of the national computer industry" by Chinese people, all members of MSI semiconductor company knew that they were just following the giant Intel, trying hard to be compatible with Intel chips and not being left behind. So Li Siming should at least pay attention to the performance and quality of his chips, since 198

Since the first batch of Xiangjiang brand "problem" color TVs were recalled in five years, MSI Technology Group has announced that as long as the products of the group's subsidiary companies have inherent defects in design, they will be recalled unconditionally. In the past 10 years, the company has implemented this principle well. Of course, no second product recall has occurred, but it has established an image of high quality and high stability of its own products. In the Chinese market, when people purchase MSI Technology Group's products, they usually say: "MSI's products have good quality and are guaranteed!" Regardless of whether they are leading in technology or not, people choose to lean towards the MSI brand.

Will Intel, a market-leading market, make a mistake? The answer is of course yes. As Li Siming once said to his son, it is not easy to be the first in a class. Teachers are staring at you, the top student every day, wanting to put aside your books and play and make a fuss. The teachers immediately persuaded them to "study hard and improve every day." The poor students are jealous, and the second one is eyeing them. The same is true for companies. Once they become the first in the market, especially the only overlord. People usually admire such companies, they will also be jealous and even develop hatred.

On October 30 last year, Thomas Nesley, a mathematician at Lynchburg College in Virginia, USA, sent an email to several institutions and media, claiming that Intel's Pentium floating-point computing unit had "program flaws (bugs). Intel insisted that for ordinary users, the risk is negligible: every 27,000 years, there is only a 0.5% chance of errors. This is also a fact. It is actually no big deal, but it angered consumers. Fortune magazine reported at the time that Intel was "universally hated and feared." On December 12, ibm

The Internet announced that "the company decided that ibm will stop putting PCs equipped with Pentium products on the market." This gave Intel a blow, and Intel encountered the worst crisis in its history. On December 20, Intel decided to adopt an unconditional replacement policy for Pentium processors with floating point defects. This incident caused Intel to pay $475 million in compensation, but it did not fall in the end. Ceo Grove's future successor Coo Berritt stepped forward, kept his head calm in the crisis, and took control of the situation, becoming a hero to save Intel.

MSI semiconductor is the biggest beneficiary of the incident. At that time, ibm was planning to return to the Chinese market. The two sides hit it off. ibm purchased 300,000 yuan of the latest "Longteng" chips from MSI semiconductor at one time. However, computer products using these chips are all sold outside China, because MSI semiconductor has reached an agreement with domestic computer companies - domestic computers guarantee to only purchase MSI chips, and MSI semiconductor must also ensure that it cannot provide chips to foreign brands unless it is in the foreign market. For ibm, this is also a good opportunity for it to establish its image in the Chinese market again.

Intel will still make mistakes in the future, and Li Siming is still waiting for the next opportunity.

The story of "must tell" between MSI and Intel is definitely something people like to talk about. When people talk about the open and secret battles between these two companies, they are like reading the scandals and scandals of Hollywood stars published in tabloids, and they are full of "entertainment spirit".

For example, Intel recently recruited a large number of new Chinese employees, and MSI semiconductor poached several R&D personnel from Intel last month;

For example, Intel accused MSI semiconductor companies of providing improper subsidies to Japanese channel providers, and MSI "exposed" to the media that Intel attempted to use exclusive agreements to control the entire market and engage in "market hegemony."

For example, Intel's senior vice president accused MSI semiconductor of plagiarism, while MSI semiconductor believed that it was "slandered" and opposed Intel's "public opinion terrorism" and "public opinion hegemony", which violated the spirit of fair competition.

For example, Microsoft firmly denies that it will abandon Intel and form a "mm combination" with MSI because "that is impossible."

In the field of computer chips, MSI is a latecomer and a child who is disobedient to discipline. However, this young child who is in adolescence has a very stubborn personality, which makes people have to look at him with admiration. It is like a fighter, even if he is hit with blood and suffers heavy losses or is exhausted, he bravely challenged his powerful opponent:

"If Intel and MSI are planning to transform into a news media company, MSI will definitely achieve greater success. It just needs to change its company's signature. This Chinese company has unique talents in manipulating media and public opinion. It spends a lot of dollars without any consequences, fattening up several large American news giants, and making American news bosses happy to express the company's views.

The one who directs all this is former Hollywood director Li Siming. Since he is called the "greatest director" after the war by some people in Hollywood, it seems that all this is out of instinct - directors, including the bosses of film companies, always use all their skills to promote their new films before the movie is released, which has whet people's appetites and even creates the slander of the male and female protagonists, which is good for people to remember the name of the new film.

Although the MSI chips that appear in the US market are negligible and the products are not very advanced, Li Siming has successfully portrayed his company into an admirable and even somewhat sympathetic warrior. Americans always appreciate the 'personal struggle', like Rocky, like Alibaba. Now everyone knows that there is a Chinese company that is also a powerful challenger of Intel. If a child has something unpleasant with an adult, people will generally have the urge to protect the former, because the former is too weak and stands at the peak of morality. If someone is willing to try MSI computer chips, then Li Siming has achieved his goal.

But if MSI semiconductor can be ahead in technology, it will be truly convincing! It is still difficult to predict the final outcome of Li Siming's efforts."
Chapter completed!