Chapter 208: Master of Speech and Bestseller (II)

The Chinese Academy of Sciences has a good relationship with MSI Technology Group and Li Siming. The former main leader and Li Siming can also be regarded as teacher-student relationships. The two parties have always had a close cooperative relationship, and the joint venture semiconductor technology company has also made a lot of profits for both parties. Li Siming has also been funding a considerable number of scientific research projects of the Chinese Academy of Sciences.

During the process of the additional academician election that started last year, in addition to Li Siming, MSI had the opportunity to participate in the selection. With a series of major technological breakthroughs since the formal establishment of MSI Central Research Institute in 1986, it was a foregone conclusion that Li Siming voluntarily withdrew from the middle of the process, because he did not want to affect the election of the other 12 engineers in the institute because of his unilateral actions, and just found a humble excuse of "not wanting to occupy other people's quotas."

Now that the results are coming out, Li Siming clearly stated the reason for his real withdrawal in front of the teachers and students of the University of Science and Technology.

"If you talk about honor, although many units at home and abroad have taken the initiative to give me various awards, to be honest, I am not interested in any of them. What I cherish most is what the army gives me. If you talk about various treatments, I would like to ask back: Am I still lacking?" Li Siming said, "I am willing to pay privately to provide scientific research funds for the farming scientist and allow him to bring more students!"

Li Siming said that this was meant to offend people, but he didn't care. His conversation at the University of Science and Technology was spread through various channels and caused a huge response.

"Who does Li Siming think he is? He has to get into everything!" Someone expressed his dissatisfaction in private.

There was a lot of discussion in the society, but Li Siming was immersed in another important investment. In April 1994, Zhongguancun's education and scientific research demonstration network engineering entered the Internet to realize tcp/ip connection with the Internet, thus opening full-function Internet services. Since then, China has been officially recognized as a country with Internet. Later, many Internet projects such as chinanet, cernet, cstnet, chinagbnet have been launched nationwide, and the Internet has begun to enter public life and has developed rapidly in China.

Chen Shihao, general manager of MicroTech Venture Capital, went to California, USA after the Spring Festival in 1994. This time he came to Silicon Valley to look for possible investment opportunities. Li Siming gave him enough trust and asked him to mainly focus on the Internet. Li Siming had a goal in his mind, so the general manager Chen went straight to the goal. He was like a hungry wolf looking for prey, which must be delicious.

Regarding the significance of the Internet, Chen Renhao was very concerned about the significance of the Internet before joining MSI Technology Group. He thought it was a very magical thing. However, when discussing with Li Siming, he found that Li Siming had a high evaluation of this kind of thing and had a deeper and richer understanding. Li Siming painted a very beautiful picture for him, making him impatiently return to California to look for investment opportunities in this area.

"The Internet is a tool. Now this tool is used by people to learn and retrieve materials. In the future, this tool can not only be used for learning, but also for work, business and entertainment. It can be used to communicate with people around the world. Therefore, the Internet is not composed of thousands of computers, but is composed of thousands of people of different nationalities, races and different skin colors.

According to the theory of industrial society, it is believed that the information industry cannot create wealth, only industry creates wealth. The Internet will break this law. Any thing that has attracted the attention of hundreds of millions of human beings is valuable. If a website is browsed by tens of thousands of people every day, if there are advertisements of our company on the page of this website, will it be valuable? If each company sells its own products on this website, will it be valuable? This is the attention economy, which is a great investment goal. We micro-tech venture capital must seize this opportunity."

This was mentioned in a long conversation between Li Siming and him before leaving, and mentioned several possible targets. So Chen Shihao went straight to the target, but he really wanted to know why Li Siming was far away in China and knew two Stanford University students so well.

"What? Found it! Then try to contact them. If they need a server, you can give them the best. If they need a computer, then give them a check directly. If they need a studio, then rent a office building closest to Stanford University. In short, you have the full cooperation! Don't ask me why, because I think it's worth it!" Li Siming said on the phone to General Manager Chen, who is far away in California, "However, I suggest you don't be too direct. Don't scare the two young boys silly for just 100,000 US dollars. Use your enthusiasm to impress them, use your checks to buy them, and use your profession to serve them!"

The world is too crazy, at least for Li Siming. In the eyes of others, his investment vision is really surprising, but he himself knows that he has been cheating and is not happy with it. "Capitalism" and "bourgeoisie" are both criticized terms even in Western philosophy and Western society. Li Siming has the "high moral character" of "if I don't go to hell, who will go to hell."

Cui Bicheng, the human resources director of MSI Technology Group, came to Li Siming's office today. With a mysterious smile on his face, he put a thick stack of manuscript paper in front of Li Siming. He came by the point, and Li Siming always came to the office once in the evening.

"What is this?" Li Siming asked, pointing to the thick manuscript paper and the dense handwriting on it, "It's not a sue for resigning, right? If you want to resign, you don't have to write a ten thousand-word letter!"

"As long as you don't fire me, I still want to retire here! How great it is, with a decent job and a high salary." Cui Bicheng smiled and said, "This is a book I wrote, please correct me!"

"Writing a book? I'm not the editor of the publisher!" Li Siming said, looking at Cui Bicheng's shy expression, "You can't write me, are you?"

"Of course I'm writing about you. Do you give me some advice?" Cui Bicheng said hopefully.

What he wrote is different from the famous book "Li Siming's Days in the Great Northern Wilderness" and is also even more different from "I and Li Siming: The Story I Have to Tell" written by Zhao Shanhe. He wrote about Li Siming's entrepreneurial history since 1985. This is something that outsiders generally don't know much. Cui Bicheng joined MSI Technology in 1985 and is also one of the company's veterans. He knows every step in the company's development process clearly. He also feels the success and failure, glory and pain in most decision-making processes.

"Don't get me wrong. This is a book about the entrepreneurial history of our MSI Technology Group. Although it has only been 9 years since we were officially established, it is very extraordinary and worth studying. I think through this book, Chinese entrepreneurs should absorb some useful things from it. So far, there is no such book that details the development history of our MSI company." Cui Bichengdao.

He knew Li Siming very well. If he said that this book was written by Li Siming's personal "glorious history", Li Siming would definitely not support it, but if he wanted to say that it could be used as a management book for other Chinese companies to learn from it, Li Siming would definitely support it. In fact, this is a management book, but Cui Bicheng wrote Li Siming in it incredibly tall and noble, especially Li Siming's several exciting speeches in the company.

"Learn from MSI!" This is a slogan that has emerged on the land of China since 1991. When people shout this slogan, it is like shouting "Learn from Comrade Lei Feng". Chairman Mao said that it is not difficult to do a good thing, but it is difficult to do good things all your life. This has reached a critical point. Chinese entrepreneurs and countless entrepreneurs have witnessed the technology myths and extremely attractive wealth myths created by MSI Technology. Everyone is extremely envious. No one in this world is not interested in stories about wealth. Those entrepreneurs have studied MSI, and some companies have also set up their own research institutes in an imitation. The official media has also incited such public opinion again and again.

But everyone can say how MSI Technology developed, but that's just the superficial. When people talk about MSI Technology's success, they attribute the reason for its success to huge investment.

"If I had $1.5 billion, I could do high-tech well!" Many people think so. Just like people say in a chat: If I were the mayor, I would definitely do better than XX! People often ignore the role played by Li Siming as the soul of MSI Technology.

One thing that is very puzzling is the relationship between several founders. Li Siming has only served as the president of CTO and the director of the Central Research Institute. From the beginning, he has allowed the interests of several shareholders to be guaranteed by equity and give full play to the role of each person, rather than the chairman and president, he is enough to hold the shares to ensure that he has absolute speaking weight. Unless necessary, he will not stand up to manage the company for Xu Dashuai, nor will he engage in public relations for Zeng Zhi. A person's energy and ability are limited, full delegation and authorization, and necessary supervision and decision-making processes are necessary. The same is true for Cui Bizai, the human resources director. All the company's human resources systems and policies were formulated by him. As a Hong Konger, he initially introduced some advanced things from Hong Kong companies, and then continued to improve and improve according to the characteristics of the mainland. In this regard, no one will replace him. This full trust in people is also one of the reasons for the success of MSI Technology.

This can be used to explain one of the reasons why private enterprises in China are short-lived: bosses always have doubts about their subordinates' managers, are always worried about their managers spending their money, and always think that their subordinates are deliberately trying to build a company that crosses his business from time to time, hoping to work for the managers they hire. Such a boss is really too hard!

"Then tell me when will it be published?" Li Siming asked.

"As long as you agree, I can get the sample book next week and buy it at Xinhua Bookstore next month!" Cui Bichengdao.

"Oh, so you have already negotiated with the publishing house. Do you still show it to me?" Li Siming said with a smile, "If you do this, you are suspected of 'deciding first and then reporting'!"

"If you can get your approval, the publishing society will write the words 'Li Siming personally reviewed' on the cover. Of course, if you can write a preface in person, that would be great!"

"Honestly, how much benefit did you take?"

"Mr. Li, don't say it so badly. You know me, Cui Bicheng. The little money given by the publishing house may be a lot for others. For me, it is just the monthly salary you give me." Cui Bicheng said anxiously, "The publishing house said that if you can write a book yourself, they are willing to pay a high price. However, I don't think you care about that little money, right? If you take this time out of your busy schedule, will the company not lose a huge amount?"

"Don't compliment me like this."

"This is my little hobby, and I'm going to write a trilogy. My dream is to be such a bestselling writer. This time, I'm afraid that the title of China's most popular bestselling writer this year will not be able to escape my palm!" Cui Bicheng had a beautiful dream.

"For the sake of your great contribution to the company, I will take a look for you. The manuscript is placed here first. I really want to see if you have such a tall and glorious image as smeared." Li Siming said with a smile.

Li Siming used the evening to read this 700,000-word volume. His wife Yang Yue was still in Shandong, and she was very worried. She sent her son to Shandong before the start of the semester. She has not returned yet. She seems to have forgotten that this is her home. There are two people missing in the family, and it seems to be much quieter, which makes him have the intention to read such a thick book, delete the praising words, and modify n typos, adding a lot of Li Siming's concepts on developing the national high-tech industry, which also contains details of several major decisions on the board of directors, making the book more full and colorful.

China has never lacked technological elites, but it lacked entrepreneurs with a broad vision and enterprising spirit. Since the process of China's market economy began in the late 1970s, the big rivers and dragons and snakes are changing. Almost all Chinese entrepreneurs have experienced being salesmen, but few have achieved success in the high-tech industry. They started their businesses in traditional industries at first. When the knowledge economy became more and more mainstream economic growth, they also entered high-tech, but there were many losers. The earliest people in China to carry out high-tech were those with higher education, such as those in Zhongguancun. High technology has higher requirements for entrepreneurs. In this regard, if they do not have deep sensitivity and devotion to technology, have no demeanor to generals who invest in technology, have no mind to look at the world, and have no people-oriented technology concept, everything is a mirror.

Li Siming felt very lucky because he was more likely to take detours than anyone else. In his previous life, he saw the success and failures of countless technological heroes, thus making him less losers in the process of entrepreneurship. This is why others think he is a "god of God."

The book called "MSI Road" was soon listed. Li Siming and six other shareholders were writing entrepreneurial experiences, but with the names of these people, they immediately caused a sensation in the business, management and intellectual circles, because this is not a book of gossip, nor is it a book for spending time, but a management book embodied with advanced ideas and lessons. An entrepreneur with great dreams can find some inspiration from it. The boss of every Chinese company must have such a book on his own desk. Everyone wants to find the secrets of Li Siming's wealth myth, treating it as a Bible. When they meet, they just say: "Did you buy it today?"

Even the bosses who had not graduated from elementary school bought a copy and placed it in the most conspicuous corner of their desk with Sun Tzu's Art of War. No matter who the person was, the bosses talked to the guests about their "reading experience".

Students studying business management in Chinese universities are also discussing it enthusiastically, which has inspired young students' entrepreneurial passion, and some even took a break from school to start a business. They are also polite: "Have Bill Gates graduated from university? Did Li Siming graduated from university? He doesn't even have a high school diploma!"

The School of Business of the Chinese University of Hong Kong picked out several typical facts from them as business cases for MBA students to learn.

Cui Bicheng finally became a bestseller in China. He was happy all day long. He signed and sold books in Xinhua Bookstore in Shenzhen for several weekends. His hand was sore and he felt very happy. Until one day he saw pirated books placed in the streets and alleys with a bunch of pornographic publications and political news publications, the vendors shouted without hesitation:

"It's cheap, the latest bestseller "MSI Road", come and buy it, three yuan per book, five yuan two yuan, more than ten books are sold at one time, and one free one is given, buy more and get more, and it's all the time!"

"Amateur writers are indeed a profession with no money!" Cui Bicheng sighed.
Chapter completed!