Chapter 168: Returning to the World (2)

Director Li Da visited Xiangjiang Film Company in person, and the news immediately caused a sensation in Xiangjiang Film Company.

When Li Siming personally selected the equipment and film, all the staff came over and rushed to recommend themselves to help Li Siming, especially those actors. Even Qi Qi, who is already a big star, didn't know what Li Siming was going to film, so she also ran over and said she wanted to play for free. But unfortunately, Li Siming filmed advertisements and used mainland actors.

Even so, those employees were thrust into their heads and could work with famous Hollywood directors and tell them to outsiders that there was light on their faces, right? So, when someone claimed that they had worked with the great director Li Siming, it was just holding Li Siming's teacup behind them. Only a dozen people would do it all, and those low-cost movies were shot in this way.

As a result, rumors were flying in the Hong Kong entertainment industry, and everyone was talking about this matter. The news immediately became the headlines of entertainment newspapers, all in bold words: "Director Li Siming returns to the world"! I forgot that Li Siming played everyone last time.

Even David Frankel, who was far away in the United States, called and said in a very happy tone that he had prepared for Li Siming to return to Hollywood and welcome director Li Da at any time. However, Li Siming, the protagonist of the incident, had no time to pay attention to these things, and brought his men back to Shenzhen, and did not take it seriously at all.

The actor is an in-service actor from Shenzhen TV. The requirements do not need to be too high. As long as you are not a novice in acting, it is also highly recommended by Yang Yue. Unexpectedly, the directors in Shenzhen are not invited to watch the scene. Okay, just watch it, isn’t it just a commercial? I don’t believe that there are so many profound things here. The so-called "art" is to pretend to be profound. The more you pretend, the more you admire it. I am just seeking truth from facts, and there is no such much knowledge!

Talk about the show? No show, think about it yourself!

Lines? Just a few sentences, you don’t have to think about memorizing them!

The character’s psychology and central thoughts? Without any prompts, primary school students can write an 800-word moral article alone, with absolutely accurate ideas and noble thoughts!

Ten of the two advertisements were filmed, and films lasted less than five hours in total. In addition to the preliminary preparations, it was completed in less than a week, so Watanabe doubted whether Li Siming was passively lazy.

"What else do you want?" Li Siming was very depressed, "There are a lot of things in the research institute, waiting for me to make an idea!"

"If people shoot commercials, they always go to Hawaii and Vienna. They have to think about it repeatedly, why are you so fast?" Watanabe said.

"First, this story takes place in China, is played by Chinese, and is also for Chinese to watch, so there is no need to go abroad. China is so beautiful, so why do you have to go abroad? Second, if you shoot an advertisement that lasts less than three minutes and is actually played with only 30 seconds, you have to study and think repeatedly, which shows that this director is either an indecisive woman, an old lady with a small foot, or just a middle-aged girl who has not graduated from elementary school. Where can we get so many stories? Third, fast, it means high efficiency. This is Shenzhen speed, and it is also the speed of me, Li Siming, and it also saves costs. To doubt this is to doubt my level of a gold medal director in Hollywood; fourth..."

"Okay, okay, can't I take back my words?" Watanabe was so embarrassed by Li Siming's lesson that he had to raise his hand to surrender, "What you said should be filming commercials like making movies!"

"I'm talking about the techniques and effects, not the process. Just wait and see?" Li Siming said, "If there is an advertising competition in China, you will definitely be allowed to win the trophy. This is what Azhi likes to do the most. If others snatch him, he will be anxious!"

Li Siming let the Troop side and went to Xiangjiang Film Company again. He spent only one day editing the film, which was less than five hours in total, and then threw it to the Tang Jiaren. This man was threatened by Zeng Zhi to join the film industry, but it was unstoppable. Since he was lucky enough to attend the Oscars with Li Siming, he has been doing well in the Hong Kong film industry. Li Siming asked him to give the soundtrack, as for the reward? Just make it a little bit. Li Siming gave the order, and he naturally obeyed the order. He really treated it as the level of an Oscar-scoring movie to the soundtrack, and even he took care of the final synthesis editing.

"If you don't want to be an example!" Li Siming gave an order to all shareholders, and after that, he plunged into the engineer.

Although Li Siming regretted that he wasted a week, he had to take more day out of his work because Yuan Hou was really going to get married. The newlywed was introduced by Yang Yue and a reporter from the TV station. Li Siming knew nothing. So it makes sense that birds of a feather flock together, and the marriage relationship is the same. The daughter of a soldier married a soldier and the son of a teacher married a wife who was a teacher. The probability of such a marriage is extremely high. The reason is that the moon will be obtained first when approaching the water, and the reason is that someone is willing to be a "moonlighter" and always considers the unmarried person around him first.

Among the brothers, three of them married reporters as their wives. Maybe one day MSI will become the second mouthpiece of the public opinion force in Shenzhen. Now only Zhang Hua is a "dictator". Now even Yuan Hou is married, he is a little anxious, but he is anxious and can't eat hot tofu. Miss Zheng still does his own way, and he has no choice. According to Li Siming's observation and speculation, Zhang Hua also has the potential to become "Second Marshal Xu".

On December 1, the streamlined version of the "Mother's Love" advertisement of Xiangjiang Electric Appliance Company was first broadcast on Guangdong TV. This was played at the golden hour at night, with a length of 30 seconds. The result caused a sensation among the audience. The ultra-short movie-style advertisement refreshed the audience, and the theme, artistry, pictures and music were all feasted by the Chinese people. The great maternal love contained in it also resonated among the audience. The phone number on duty on the TV station kept ringing that night, and they asked for replay.

Can advertisements be broadcast on demand? This is the first case in the Guangdong TV and broadcasting system and even in the country this year. It is an unprecedented event. It seems that those shoddy advertisements have caused the audience to suffer a long time ago. Suddenly, a different advertisement that satisfies audio-visual enjoyment, and has far-reaching social and educational significance. It undoubtedly deeply touched the hearts of the audience and even earned the tears of many empathetic audiences.

The iron was fired while the iron was hot. During the day the next day, Guangdong TV broadcast another 3-minute full version of the "Mother's Love Chapter". The final result was that Xiangjiang Electric's color TV was sold out, and the newly launched refrigerators and washing machines were also sold well. The hostess of a family usually manages the family's financial power and occupies the dominance of family expenses. Obtaining their recognition is to get the recognition of the "money bag".

"Xiangjiang Electric Appliances, dedicated to my mother's love!" Everyone said this, and they went to the mall to buy one, claiming to be dedicated to their dear mothers. They also deliberately introduced themselves in front of the neighbors Bafang, for fear that others would not know, and they would be very proud.

"Xiangjiang Electrical Appliances not only have good products, guaranteed quality, many functions, beautiful design, and people-oriented. Buy one and do your best to be filial to you when you go home!" Someone commented that he was advertising for Xiangjiang Electrical Appliances for free, as if it would be inhumane if he didn't buy it!

Watanabe and Zhang Hua were so happy to see all this and quickly launched the "Father's Love Chapter", which ended up making the moves of every compatriot who took the lead in the family - those fathers are usually the most profitable people in the family and are also people who usually have big ideas in the family. Winning their praise will also win the other half of the family.

"Mother's Love Chapter" and "Father's Love Chapter" were then successively launched on CCTV and provincial capital TV stations, covering the sky and overwhelmingly conspicuous in a shoddy advertisement. The result was that it received widespread praise. Only by comparing it can you find that if these two advertisements were placed even in ten years, you would not get half of the effect.

"Xiangjiang Electric Appliance Company is a respectable company because they not only make money, but also objectively play a role in promoting the correct spiritual civilization. This is a very beneficial spiritual civilization practice!" Educators say this, such a political height is surprising.

"Technology is people-oriented! The advertisement of Xiangjiang Electric Appliance Company tells us that companies should not only be effective, not only shout slogans, but also practice and bear certain social responsibilities. This is a corporate social responsibility that transcends material interests! Xiangjiang Electric Appliance Company donated a batch of color TVs and refrigerators to nursing homes not long ago, which is worth learning!" Sociologists said this. "Corporate social responsibility" is a very fresh term.

"Advertising should also be artistic, and the directors of advertising departments of various Chinese TV stations should get some inspiration from it!" The artists commented.

"It turns out that advertising can be shot like this!" The pioneers of future advertising companies in China discussed Xiangjiang Electric's advertising over and over again, but such advertising not only costs more money, but more importantly, creativity.

A long queue was lined up at the door of Xiangjiang Electric Appliance Company. These merchants who came from all over the country, with the payment of goods, were guarded in front of the company's warehouse. Once a product that passed the product inspection was offline, they were loaded and transported back immediately, and then appeared in the living rooms and kitchens of customers in central cities across the country in the shortest time. Xiangjiang brand color TVs occupied the most advantageous position in the sales list of high-end products, and even new products refrigerators and washing machines had strong performance. The people in charge of those state-owned companies asked the advertising department of the TV station to give an advertisement like the Xiangjiang Electric Appliance Company. As a result, plagiarism and imitation advertisements emerged one after another, and often failed to become a dog.

This advertisement is really deeply rooted in the hearts of the people. At least, Xiangjiang Electric Appliances has built a high position above morality and used the strong family concept of Chinese compatriots to improve the brand image in one fell swoop. With the success of advertising, Xiangjiang Electric Appliances officially implemented a corporate image recognition system, thereby forming the unique image of the company through integrated symbol forms, which facilitates the public to identify, identify the corporate image, and promotes the promotion of corporate products or services.

To put it bluntly, it is packaging. The key is whether this system is continuous, unified, positive and deeply rooted in people's hearts. If people see a company's iconic logo and naturally produce certain associations, such as high-quality, high-quality services, advanced technology and other positive associations, then they will recognize the company, the brand will be praised, and thus bring endless benefits.

"When the sun rises, our love lasts forever." This is the current advertisement of the Sun God. This company is one of the earliest companies in China to carry out CIS construction and is relatively successful. Now it is just as sunny as it is.

"When other manufacturers are still trying to expand their production capacity and compete for market share, Xiangjiang Electric has been vigorously shaping their brand image. This company has been ahead of other domestic companies from the beginning. Xiangjiang Electric Company is not the first company in China to officially promote cis, but it is one of the most successful cases.

When other manufacturers launched a price war two years later, the brand image of Xiangjiang Electric Appliances was basically established. It used its advantageous position built by its brand strategy to remain unmoved in the price war, forcing other manufacturers to reflect and imitate." Later, Xiangjiang Electric Appliances Company was mentioned countless times in business cases in domestic business schools.

Who shot this advertisement? People in the industry are discussing it, and some people want to ask the unknown director to shoot it for themselves. But when they learned that this was taken by Director Li Da himself, they had to express their admiration.

"He is a Hollywood director, and he won the Best Director for three consecutive times. He made a profit of over 100 million US dollars in each movie. Can he compare with him?" Someone used this to comfort himself. It seemed that Li Siming made two good advertisements, which was natural.

Those so-called "engaging" art, including directors, art school teachers, and art students, came to discuss the so-called art issues with Li Siming.
Chapter completed!