Before the Spring Festival war, the Lunar New Year war naturally starts first.

Throughout December, many high-profile works were released, such as Feng Xiaogang's favorite "Overnight Fried Rice" and "Private Customization".

Last year, "1942" failed. This year, it returns to its best New Year comedy, ready to make a comeback.

There is also Cheng Ming's "Police Story 2013". Da Tiantian, whose career development trajectory has basically not changed much, is still participating in this movie. Similarly, because Nazha is in the memory, Jiang Xiao also gave the former a role.

With a greeting, the woman was arranged to make a guest appearance.

It's not a big deal, it can be done with just one phone call.

Other Andy Lau's "The Storm", Xu Zheng, Huang Bo's "No Man's Land", Deng Chao, Xixi Meizi, and Jiang Yiyan's "Four Famous Catchers 2" are all intended rivals of "Your Name".

In addition, "Your Name" is also a cartoon, so there is definitely still pressure on the surface.

However, Jiang Xiao personally supported this animated film, which invisibly made "Your Name" attract as much attention as other film works. This is probably one of the benefits of the star dubbing cast.

Of course, there are definitely people who can score points. Jiang Xiao, who can be said to be one of the top stars in the country, can bring about effects. He is not boasting, but I am afraid no one can compare with him.

It just so happens that there is not much work during this period, so he is planning to start screening "Your Name" before it is officially released.

We also changed the screening method and selected six universities in China and planned to screen directly in the universities.

After all, college students are definitely a major force in watching movies, and they are basically the ones who can keep up with the trend. As long as "Your Name" is taken seriously, it will definitely be more likely to spread the topic.

In short, Jingcheng University in Beijing, Fudan University in Shanghai, Wuhan University in Wuhan, Zhongsan University in Yangcheng, Jiaotong University in Chang'an, and Shu University in Chengdu are the six universities selected.

Jiang Xiao also took voice actors such as Dilraba Dilraba and Han Ying to these schools to participate in screening activities with college students.

Needless to say, every time he goes to a school, it can cause a sensation in the whole school. He is so popular. Fortunately, he is not troubled by being too popular like Wang Fei.

It's not just him who is popular personally. When "Your Name" finally met the audience, it immediately conquered everyone who watched the movie, and its reputation exploded.

No guidance was needed. People who had seen it went crazy about Amway online and rated it over 9 points on Douban, reaching a high score of 9.5.

The difference between this and "Your Name" in my memory is that it has become a domestic animation, which is naturally more likely to resonate with the audience.

When both the story and the style of painting reach the highest level in the country, it is inevitable that the reputation will explode.

Jiang Xiao was naturally happy to see this situation.

Of course, there are currently only a few people giving ratings. After all, only a small number of people have watched it. As more people follow, the rating will definitely drop. It is possible that there will be competing movies at the same time that will be given low ratings by peddlers. It is not impossible.

All in all, when Jiang Xiao led the team to the last stop, Chengdu, the audience's expectations for "Your Name" had been shattered time and time again.

The other thing is that when he was at Shu University, he received an additional invitation from the school, which wanted him to give a speech.

After thinking for a while, he didn't refuse and gave an impromptu speech.

I didn’t make too much of my appearance, but based on my own experiences over the years, I shared how I would face the challenges of an unknown society after I leave school.

Jiang Xiao is quite good at talking, and his language is quite humorous. He tries not to sound too heavy-handed, and even made fun of "Chinese Partner".

At the end, it also won the full congratulations of the entire audience.

After completing the screening activities of the six major universities, Jiang Xiao, as before, would definitely go home and stay for a few days. By the way, he would also take Reba girl back with him. It was not like he had never been there before.

As for his daughter Jiang Zhining, Gao Yuanyuan has been sent to the capital. If she is busy with work and filming for a long time, she will be sent back to his parents to help take care of her.

Putting aside these things, Jiang Xiao suddenly thought of it. When passing through Yancheng, Jiang Xiao went to the high school where he had studied and donated a library. It was a way of giving back to the society, his hometown, and his alma mater.

Of course, this is a relatively long-term matter, and it’s not like just buying a library in a store and finding an empty space to set it up will count.

Although he is looking for trouble on his own, once he has done it, he will do it well. He will definitely let someone he trusts take over in the future.

Putting aside this episode, Jiang Xiao, who stayed at home for three days, also made some arrangements, such as asking his cousin to continue to help take his parents abroad for fun.

Mainly because he may not be able to go home for the New Year this year because he has to attend the Spring Festival Gala.

Yes, attend the Spring Festival Gala.

The chief director of this year's Spring Festival Gala has become Feng Xiaogang. He has been invited several times, but he still has to give some face.

However, this can only be regarded as one of the reasons. After all, "Act of the Brave" will be released on the first day of the Lunar New Year. Since I chose this schedule, I will definitely sacrifice some time for the New Year.

Putting all this aside, Jiang Xiao held the premiere of "Your Name" on the 10th after returning to the capital.

The scene was quite lively, with many celebrities and friends from the industry coming to help.

Until three days later on the 13th, "Your Name" kicked off its theatrical release amidst the audience's high expectations.

It brought a big surprise on the first day and successfully won over 70 million box office, 72.31 million.

It also easily surpassed the first released "No Man's Land", "Big Four 2" and "The Storm" to win the championship.

It's really easy. The single-day box office of the first two works is currently less than 10 million, and "No Man's Land" is still close. After all, it has a good reputation.

However, "The Big Four 2" has already dropped below 5 million, and its word-of-mouth reputation... is not very good. It can basically be announced that it will be eliminated from the competition for the Lunar New Year movie in advance.

"No Man's Land" is better, but in terms of viewing quality, it is obviously not the type that will be loved by the general audience.

However, the current box office has almost passed the 200 million threshold, which can be regarded as a new box office record for Ning Hao's personal directed works.

Speaking of which, Ning Hao and Lin Shi have been compared by the media to a new generation of two-hero directors, but really speaking, in terms of box office, the former is really far behind the latter.

Now even "Blissful" Jiang Xiao has snatched it up in advance and is currently in preparation for filming. The director has left it to Xu Zheng, who I believe is capable of the job.

So it’s hard to say what Ninghao will develop into in the future.

In my memory, even after "Blissful", there seems to be only one film called "Crazy Alien". Relatively speaking, there are really not many works. After nearly five years, I don't know why, but I probably focus more on my own movies.

Is the company's business improving?

The producer invested in some works and made a lot of money.

Well, other people's lives are other people's lives, and outsiders don't need to talk about it.

Speaking of "The Storm", it was actually only released one day before "Your Name", and its reputation is above the passing line, so it is definitely much better than the previous two works. It has a box office of nearly 38 million, which is not too bad.

But it was obviously suppressed by "Your Name". After all, the box office on the first day actually exceeded 40 million.

Fortunately, a loss is a loss. According to the current trend, it shouldn't be too miserable.

Going back to the box office of "Your Name", even after a large-scale release, the word-of-mouth is still recognized by most people, and this situation is naturally reflected in the box office.

It finally took in a box office of 237 million yuan in the first three days, which shocked the entire industry. No one expected that an animated movie could have such explosive power.

"The Storm", which was released one day earlier, also broke the 100 million yuan mark after the first four days, reaching 119 million yuan. I think Liu can probably breathe a sigh of relief.

The next week, although Feng Xiaogang's "Private Customization" was also released, "Your Name" still won firmly, with a score of 325 million.

This must be due to the fact that "Private Customization" is participating in the competition. This movie still has great momentum, and the influence of Xiao Gangpao and Uncle Ge is there.

After four days, I got a score of 273 million, which shows that it is average.

In terms of word-of-mouth, it's... a bit worse. It's still being scolded and ignored as I remember.

The final result was that the next week "Your Name" successfully surpassed "Private Customization"'s 161 million yuan with 218 million yuan.

This week Cheng Ming's "Police Story 2013" also joined the competition. It was regarded as a three-strong competition, and won the weekly championship with a small advantage, 246 million yuan.

However, in another week, the well-received "Your Name" counterattacked again and regained the weekly crown with 154 million yuan, beating "Private Custom" with 832 billion yuan and "Police Story 2013" with 129 million yuan.

There is still a new film joining the competition this week, Xie Tingfeng's "Fire Heroes", but its performance is very poor. It only received more than 30 million yuan in the first week box office, and there are not much expectations for the future.

From here we can almost see that the cartoon "Your Name" became the biggest winner in the first half of the Lunar New Year season as a dark horse. As of January 5, 2014, the box office successfully exceeded the 900 million mark, reaching 934 million

Yuan.

Feng Xiaogang was so sad. Even though the box office of "Private Customization" had reached 514 million, making a huge profit, it was probably not the same.

Cheng Ming was also envious, Liu Dehua was even more envious, Xie Tingfeng was probably jealous, uh...

Obviously, "Your Name" is now more successful than the Japanese version of "Your Name" in my memory. Who made it become the Chinese version? They always have their own advantages, and the audience is more willing to support it. Only then can they get it.
Chapter completed!