Chapter 598 What happened?
Before leaving Beijing to go to South Korea again, "Running Man" aired its last episode. The average ratings were close to 5 points. The highest single episode naturally exceeded 5 points.
The results are obviously better than "Three Meals a Day". The data may be similar, but it is not that easy to increase the ratings by 0.1 as it goes on.
After all, it is already close to a ceiling position and cannot get better.
Today's cultural industry is very developed, and the situation like that of the past will never happen again. The ratings of a drama can reach 99%.
Yes, you heard me right, there are still dramas with 99% ratings. In 1981, a nine-episode TV series called "Eighteen Years in the Enemy Camp" was also the first domestic TV series.
The younger generation may not have heard of it.
However, I believe the younger generation will still be impressed by dramas such as the 1986 version of "Journey to the West", the old version of "A Dream of Red Mansions", "The Legend of White Snake", and "I Love My Family".
The ratings of these dramas were also incredible that year, among which "Journey to the West" was 96%, "The Legend of White Snake" was 91%, "A Dream of Red Mansions" was 90%, and "I Love My Family" was 85%.
"Huan Zhuge Ge", which was broadcast during the summer vacation, is actually just a younger brother, with a maximum of 65%.
Well……
65% of the ratings turned out to be "just"!
Of course, this is also related to the times. There were few works at that time, such as "Eighteen Years in the Enemy Camp", which was the first TV series in the mainland and had no competitors at all.
In short, no matter how developed the cultural industry is, the ratings will gradually become lower. The main reason is that there are too many choices and you don’t know what to watch.
But "Running Man" can get such ratings, which naturally proves that it is really popular.
While it is popular, it is naturally making a lot of money, with total revenue of more than 650 million.
The naming fee for a certain red can of herbal tea alone was 120 million yuan, surpassing the record of "Three Times, Three Meals" for the title of over 100 million yuan.
In the era of variety shows, under the leadership of Jiang Xiao, it became popular in advance.
As for whether he goes too far or not, he really doesn't care. If he doesn't intervene, will history change?
Obviously not, what should be excessive will still be excessive.
Even if he intervenes, it can definitely make the show more "humanistic and caring". For example, in the third season of "Three Meals a Day", the concept of environmental protection is promoted in a village on the edge of the desert.
In fact, during the time when the program was broadcast, the Mu Us Desert, where "Three Meals a Day" was recorded, had made the public aware of this place that was very effective in sand control many years in advance.
In the end, even the official media reported and recognized it.
This is the change Jiang Xiao can bring ahead of time, and I believe it will also lead the trend.
Furthermore, the higher ups will always take care of things and guide them, otherwise there wouldn’t be all kinds of “limitations”.
Let's talk about the revenue of the second season of "Running Man", which is more than 650 million, and Lemon can get about 390 million.
Yes, that’s right, more than half, even more than Shu Province Satellite TV.
This is naturally because the latter wants to "bind" with Lemon. To put it bluntly, Shu Provincial Satellite TV has been able to rise from a TV station with no sense of existence to the top three provincial TV stations in just two years, all thanks to the relationship with Lemon.
Supporting dramas and variety shows.
Anyway, the current person in charge is quite courageous and has made the right choice.
Even if we get more lemons, the benefits brought by the program "Running Man" alone to the Shu Province and the Ministry of Health will probably far exceed the revenue of the entire last year.
After all, there is no attention, and the advertisements cannot be sold at a high price, even those ads that are annoying are accepted.
In addition, the cost of "Running Man" is not low. The salary of the seven permanent members is not a small expense. The first season is a hit, and the second season will definitely increase a lot.
For example, Deng Chao's package price is 6 million, Huang Bo's package price is 4 million, Wu Ji's package price is also 4 million, Wang Baoqiang's package price is also 4 million, Zhang Yisan's package price is 3 million, and Jing Boran's package price is 2 million.
The final Tianbao is also 2 million.
Jiang Xiao did not say that he would give a high price to a woman because of her relationship with him.
No need, just follow the market conditions.
The public belongs to the public, the private belongs to the private.
So for this part alone, there is an expenditure of 25 million.
The pay for the flying guests in each episode is not much. The show has become popular, and some celebrities are willing to come.
In other words, some movies or TV series just need promotion, and there is no need to pay.
Of course, even so, plus other production costs, the cost of the second season of "Running Man" will be close to 60 million.
This part is entirely provided by Lemon, and the cooperating Shu TV will bear the publicity expenses.
In the final calculation, the profit was reduced to 330 million.
Well……
Well, it’s still a very encouraging number.
Although Jiang Xiao has not done detailed calculations, he estimates that he already has a wealth of more than one billion yuan at least, and the most important ones are the lowest.
Of course, this does not mean the cash in the bank, but the total wealth, which does not include the Penguin and Huayi stocks held.
Naturally, you feel happy after making money. Jiang Xiao returned to the crew of "Train to Busan" with a happy mood and continued to film the remaining scenes.
It’s not much anymore. It is estimated that in about half a month, the film will be completed and moved to post-production.
In fact, this was all because Yanxiang was filming a live-action movie for the first time. In order to achieve a higher degree of completion, the pace of filming was slowed down.
Otherwise, the time will only be less.
The main reason is that the scenes of "Train to Busan" are not very complicated to a certain extent. They are either on the train or along the railway line. There is no need to go out on location everywhere, and the shooting period will definitely be shorter.
~~~~
Two days later.
"Senior, we're done!"
"Is it Xiuzhi? What's wrong?"
Seeing Pei Xiuzhi coming to find him, Jiang Xiao asked casually.
Maybe it was because they had dinner together, but now he and this girl are obviously more familiar with each other.
It can be seen from the change in the title that it is no longer "sir" or something like that, but has become "senior". If it changes again, it will definitely only be "oppa".
Similarly, he also began to call Bae Xiuzhi by her first name without adding the suffix "Miss".
"That, I, I..."
Pei Xiuzhi herself, who glanced at Jiang Xiao, suddenly became a little nervous.
I just felt like I didn't know how to speak, and I felt a little embarrassed. Oh, it was all the fault of that woman Li Zhien. She insisted on making things difficult for her, but she somehow agreed to it.
At this moment, her heart was pounding, and she really regretted agreeing.
"What's wrong? Just say it if you have something to say? You haven't stepped on my toes recently?"
Jiang laughed lightly and teased Pei Xiuzhi.
"..."
And when she heard Jiang Xiao talking about stepping on her feet, Pei Xiuzhi became even more embarrassed.
But no matter what, there seemed to be no way out, so she had to summon up the courage to speak: "Senior, can I have your private phone number?"
Chapter completed!