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Chapter 611 [First experience of commercial landing]

Rongcheng.

Arriel Horner from North America has spent his fourth year in this city. He was attracted by the foodies here. When he came to China, Arriel Horner threatened to eat a dish of different flavors every day and eat it all over the country within three years.

As a result, three years have passed, and now it is the fourth year. He has not come out in Rongcheng...

Everyone is stupid.

His deeds have also become popular in China. Some media reported that a foreign guy threatened to eat all the national food for three years. Three years have passed and is still "hidden" in the city where he started - Rongcheng.

In the years since Horner came to China, he also felt the rapid development of this country. From the perspective of a foreigner, it was incredible.

This is completely contrary to what he thought when he first came here, and even in many places, especially urban infrastructure and life, the atmosphere of technological life is everywhere.

For example, high-speed rail, mobile payment, urban logistics, etc., these things that are common to ordinary people in China, and even take for granted, are very advanced and advanced in the eyes of a foreigner.

The level of development of some big cities is difficult to reach even in New York. For example, facilities such as subways, the New York subway facilities are outdated and have remained in the last century.

Early this morning, Ariel Horner came to Darunfa Supermarket near Dujiangyan. There is a total of 4-story supermarkets with a total area of ​​about 30,000 to 40,000 square meters. There is also a three-story building under construction, with an area of ​​about 10,000 square meters. If it is also used as a store, the entire supermarket will have about 50,000 square meters. This is undoubtedly the largest supermarket in Chengdu.

The supermarket closed down and upgraded a while ago, which caused some inconvenience to local consumers, but it did not last long.

Today, the supermarket reopened.

Anyone who follows online news knows that this supermarket has now been included in the Blue Star Technology system. Ariel Horner is the first to learn about the news on the Internet. This supermarket is one of the 40 commercial implementation trials of Lifi technology and the only pilot in Chengdu.

It opened today, and Horner came here at the first time to experience what this so-called "smart supermarket" felt.

"Wow, there are so many people today..."

Horner is standing at the gate of the supermarket. He is shooting vlog. He is the up owner of BV Video Network and Blue Star Video. However, he recently decided to give up his operations on BV Video Network and switch to fully operate Blue Star Video.

Because, the bv video website has only a pitiful 10,000 fans. On Blue Star Video, Horner, as a foreigner, aims to eat all over the country for three years and has been trapped in Chengdu, has gained popularity in China. Now he has more than 5 million fans on Blue Star Video.

No wonder I gave up operating the bv video network.

"First download a special app for Lifi..." Horner spoke a bit of Chinese with a slightly Sichuan flavor. The Chinese was not very smooth, and he would suddenly speak English when he was anxious.

"Download it, wait for installation."

Horner looked at the azure-4 in his hand, and after a while, he finished installing it. Then he clicked on the app to enter the application. He could directly link and authorize each other through social accounts such as WeChat or Blue Space, or register with email.

"Oh Krai Zi Dog!"

Horner chose to use his WeChat account to authorize it, and after finishing it, he entered the supermarket.

It opened again today, and the popularity of the supermarket is very popular, and there are many people like Horner who come here.

After wandering inside for a while, he looked at the screen of his phone again.

“Wow, there is also a three-dimensional mode?”

Horner was extremely curious when he looked at the information on the phone screen and decisively switched from two-dimensional mode to three-dimensional mode. The information on the screen showed the information inside the supermarket, which was completely visible.

The product information on the shelves and live flow of people are all displayed on one screen, which can clearly see many useful information such as where the flow of people is huge, where the flow of people is small, and other places.

There are also some questions about whether the products on the shelves are present. For customers, if the products they want are out of stock at this time and are gone, they don’t have to waste time and travel in vain, saving this part of the time cost.

The screen shows that there are huge crowds in the vegetable, fruit and meat area, but the largest one is still the cash register area.

Horner immediately clicked and entered "hot pot delivery" through the built-in search box of the application. Soon an artificial intelligence assistant popped up a message to remind him whether he was looking for "hot pot base".

The artificial intelligence technology of this app is provided by the Costa delle of the Blue. This kind of error correction is a minor meaning. At present, most AIs can do it, but the real powerful is the voice recognition ability. In terms of voice recognition, you can even "understand" Chinese voice input with Ariel Horner's severely out-of-tongue pronunciation.

However, Horner did not enter it in voice. After he clicked to confirm "hot pot base", the app immediately jumped smoothly to a new page information. Just like map navigation, there was a clear route, and it was calculated based on the current location and the combination of elements such as traffic density in the supermarket.

But the reality is that the flow of the entire supermarket is disordered and it is impossible to predict a customer's next second route, so this is actually a chaotic system. After more than ten seconds, the original route is not the best route. At this time, the app will make corresponding optimizations and changes the route.

These operations are based on saving customers' time as the first priority. Of course, customers are also intellectual and autonomous, and there are also many people like Horner who can do not follow the app's navigation.

This kind of index is the accuracy that map navigation does not have today, especially the indoor and its intelligence level, but this is not what surprised Horner the most.

What really surprised him was that the path he had walked on the screen, the product shelf images along the way were not decorations, but all of which could provide clear product information. Clicking on the specific product on the shelf will further display the product content information.

Language barriers, foreigners cannot understand local text when reading physical goods?

It doesn't matter, now this supermarket has solved this problem. Foreigners like Horner can use the shelf information in the app and click on related products to float a list of English information, which currently supports more than 20 languages.

Horner successfully arrived at his destination according to the route of travel and saw truthfully that the shelves were filled with various hot pot bases.

"It's so easy to use this app. With it, I don't have to worry about buying the wrong hotpot base, and the user experience is full."

After Horner said that, he put a embarrassed face at the camera. He used to not understand the text information and bought the wrong flavors.

But with this app, it seems very friendly to foreigners like him, because it can support language switching and cannot understand the real thing. You can always understand the words in your native language through the app?

Horner didn't really want to buy hot pot base. His purpose in visiting the supermarket today is to experience this new technical application scenario.

After the whole process, he felt like he was playing a game, with a wide range of information that he could be retrieved and viewed at will. The app is like an open game world, and more than 95% of the contents can be viewed.

Even clicking on some passerby models corresponding in real time can see relevant information. The initial information is male and female. However, further information requires passers-by to open privacy authorization. The amount of information depends on the degree of the object's privacy authorization. Clicking on some passers-by models can even see some of his social accounts placed in his profile. If you don't let this happen, you can also chat privately.

This is a bit exciting.

However, these contents are hidden, and users need to explore it themselves, because the positioning is a smart supermarket, and customers coming here are here to buy things, not socialize, which is very clear about.

Forced promotion and putting these contents in front of users will make users feel that this product looks bloated.

Therefore, although the actual content is extremely rich, it looks minimalist, simple and easy to use, and goes straight to the destination, so that you can achieve the best user experience.

Another advantage is to give some idle and painful melon-eating people the fun of exploring. If you are bored, you can discover many fresh elements, which improves user stickiness and fun, so as to achieve corresponding considerations.

This will also attract more users' interest through the tap water effect.

"This app appeared three years ago, so I wouldn't have been so miserable in China."

Horner sighed at the camera that even in his fourth year in China, he had difficulty in communicating normally except for some of the names of dishes that could be spoken out very authentically and fluently. As for reading text information, he was still confused.

He recognized a lot of individual words, but the meaning they meant together. Arriel Horner was stunned when he saw it. It felt like she was asking her to decipher the secret... She didn't understand it at all.

Now there are no worries, at least you won’t have any similar worries when shopping in this supermarket.

Horner finally bought a lot of snacks and left the supermarket. He expressed his satisfaction with this shopping experience. He used to close his eyes and look at pictures to buy.

Today's shopping experience gave him a completely different feeling. He bought every product after he understood what it was.

The popularity of supermarkets is also popular, including some market researchers from industry insiders.

On the third floor of the supermarket, two middle-aged men wearing suits and ties were watching the behavior of shopping customers. One of them suddenly said: "It can be seen that there are not many people using them, and most people don't even know that they are still mainly shopping."

Another man immediately said: "But this is a trend. Luo Sheng not only allows the new Lifi technology to be commercially implemented, but more importantly, he has mastered the huge offline entrance. In a few years, it will be another situation. This is a brand new trend."

His colleague added again: "I bet that some overseas supermarket merchants must have seen the magical use, especially those in areas like South Korea and Japan. Don't forget how many Chinese people go abroad to shop every year? If I were a local merchant, I would definitely ask the Costa çao to connect them with Lifi technology to make supermarkets smart. This is equivalent to both enterprise-level customers and users taking them into their arms, tsk tsk tsk tsk..."

You should know that during the holidays, the number of domestic tourists traveling abroad is tens of thousands, and many people take advantage of the situation to bring goods abroad. Overseas merchants have all kinds of hard work to welcome tourists from China. For example, on the National Day, the island countries also celebrate, discount and promotion, with the purpose of attracting customers from China.

But after all, language barriers are a big problem, and after accessing Lifi, you can perfectly solve these offline problems. Lifi applications in supermarkets alone have huge imagination space.
Chapter completed!
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