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Chapter 440 [Microsoft's sense of crisis]

At the media conference held by Ubisoft, President Ivers calmly said to the reporter: "Earing the new year, we will adjust our strategy, use acc as a key development platform, cancel compatibility of other platforms, and non-acc platform content will end at the end of this month. Yes, we have just reached a close cooperative relationship with the Costa del Azure Company, and our games will become exclusive to the acc platform for a long time."

The media reporters in the game industry on the scene couldn't help but exclaim, and the camera lens in his hand was aimed at Ivers and took photos continuously.

Ubisoft is really cruel. This is the rhythm of completely surrendering to Luo Sheng. It is more cruel than game companies such as 2k, r-star, and cdpr. It is really a decisive thing to do.

For Ubisoft, this is undoubtedly a big gamble, but there is nothing we can do about it, because the "Luo Sheng effect" is too powerful.

At this time, Ivers said calmly to a media reporter with a smile: "I am very happy to announce here that Costa del Azure invested US$100 million in Ubisoft as a financial investor to hold 11% of the shares. With this money and the company's strategic reconstruction, our launch of new works will be significantly accelerated."

Ivers continued with an excited expression: "This is an exciting long-term strategy. This means that you will see a series of new works such as "Cell Division" in this year. Well, I will tell you now that our goal is to include "Cell Division: Crime Broken Sin", "Assassin's Creed: Apocalypse", "Rainbow Six: Shadow Pioneer", "Ghost Recon 4: Future Warrior" and the new IP-new "Watch Dog". You will see that this series of masterpieces will significantly speed up the launch of new works. Of course, they will all be ACC exclusive games."

The media reporters on the scene and the friendly competitors who were following Ubisoft Media Press Conference were all stunned.

Ivers is taking drugs? Ubisoft is crazy?

Will you promote five game masterpieces in a row this year? Among them, "Watch Dogs" is a brand new game that is not a sequel.

Madfak, Ivers is definitely taking drugs.

Even the majority of players are not calm. No industry insiders expected that Ubisoft would release such a big move just now in the new year.

Of course Ivers did not take drugs, but the strategic cooperation agreement signed with Costa à la Côte d'Azur just yesterday was definitely like a chicken blood injection, which allowed the entire Ubisoft to remain excited for the next two years.

Because the high subsidies are so tempting!

Based on the standard retail price of a 3A-level game masterpiece, you can get a full subsidy of $30 for every share sold. You should know that under normal circumstances, game developers can only get $16.8 for every share sold. Now there is an additional $30 for the Costa delle, which means that the income from selling one is $46.8, and the profit has increased by more than 178%.

The more total sales, the more total profit.

So you should take advantage of the past two years of golden money to launch a sequel to increase the volume?

"Our close cooperation with the Costa à la Côte d'Azur, in the next two years, Ubisoft's games sold on the acc platform will receive subsidies from the parent company's parent company's sales." Ivers finally disclosed a major message again.

Just as he announced the news, Ubisoft's stock rose sharply, and it was so true.

My colleagues were instantly jealous!

Other third-party developers were jealous when they heard this. The Costa strikingly made this move was no different from scattering money. They cursed and cursed Ubisoft, a licking dog, in the end, and would have nothing.

Now everyone suddenly realized that no wonder Ubisoft was so excited that he actually wanted to promote five major masterpieces in one go this year.

It turned out that it had obtained the subsidy qualification for the Costa 1. Although it was 50% less than developers such as R Star and CPDR, game companies such as R Star only enjoyed the full subsidy for the first half of the year when the ACC console was launched, while Ubisoft lasted for two years.

Two years, plus the $100 million invested by the Costa ça, is enough for Ubisoft to launch at least 10 masterpieces to ensure quality. Even if companies such as R Star want to launch new works, they will not be able to catch up even if they put in full effort.

The content published at Ubisoft's media conference quickly spread in the industry. Whether it is third-party game developers such as Square and Capcom, or first-party console platforms such as Sony and Microsoft, they quickly held an extraordinary meeting to discuss the matter.

Obviously, the emergence of the acc console has disrupted the originally peaceful gaming industry, releasing a powerful "catfish effect" and making the entire industry uneasy.

...

Microsoft Interactive Entertainment Department.

At the meeting, an executive at the meeting said solemnly: "Ubisoft, game, e, Blizzard Entertainment and other consoles, PC terminals, and nearly half of the world's top game developers have been acquired by Luo Sheng. Such a huge content ecosystem has surpassed all first parties."

Don Matrick, president of Microsoft's interactive entertainment department, said in a deep voice: "To add, what you are talking about is his direct line, and third parties such as Capcom and Colemei may now turn to the ACC platform, and Ubisoft has a very bad head."

Everyone at the meeting had a serious expression, and at the same time they cursed Ivers Gillum, who was in charge of Ubisoft. This operation gave all third parties in the world a slogan. Faced with such subsidies as the Costa del Sur, few game companies were not moved.

If a large number of third-party game developers are directing the acc console platform to exclusively occupy this set, it will be a disaster for Sony and Microsoft, such as old first-party manufacturers, which means that the content will be greatly sluggish, which will lead to an ecological collapse.

No matter how good your console is or how good the hardware is, there is no fun game on it, and it is no different from a brick.

"I can't do that with so many third parties, Luo Sheng dares to take over them all." A manager at the meeting said dissatisfied.

Immediately afterwards, another person refuted decisively: "With a childish idea, you still dare to doubt the financial and courage of this Chinese man. That's a lunatic? The Costa del Blue last year's revenue was nearly 100 billion US dollars, plus multiple bond issuances. The company's cash flow is conservatively estimated to exceed 50 billion US dollars. As well as his Blue Star Technology, according to their Q3 financial report last year, the cash on the books exceeded 70 billion US dollars, and the total size of the global game industry was only over 100 billion US dollars. But the cash reserves of these two companies alone are enough to buy the global annual gross domestic product, let alone Shengfeng Capital. Luo Sheng has the most inseparable cash, do you understand?"

The executive who was criticized just now had no temper and was speechless. Luo Sheng controlled such a huge asset scale, and it would be unimaginable once it flowed.

Just a month ago, Luo Sheng's life science fund easily raised more than one billion US dollars.

As long as he said he was short of money, someone would be rushing to throw the money over...

The conclusion is obvious. As long as the third party dares to throw his arms to the Coast of Azure, Luo Sheng dares to accept everything and follow them all.

Isn't it just money...

The money in your hand is like being pregnant, and you are getting more and more angry.

Don Matrick said solemnly: "Once the acc platform monopolizes the content resources, both Xbox and PS will face a catastrophe."

"Everyone understands the truth, how to deal with the problem?"

Upon hearing this, Don Matrick sighed: "If you want to avoid the loss of third parties, you can only apply for more budgets from the headquarters and participate in this subsidy war."

However, when he said this, he was not sure that the headquarters would adopt his suggestion. Microsoft is undoubtedly the world's top multinational technology giant, but when it comes to Luo Sheng's current ability to burn money, even a veteran manufacturer like Microsoft will seem to be inconvenient.

However, if it does not want its gaming business to go bankrupt, it can only compete for its ability to burn money. Microsoft will undoubtedly be in a dilemma. After so many years, the gaming business sector has invested a huge amount of money. It has finally made xbox stand firm in the industry and said it would give up before it even competes. Microsoft does not have this courage, and will not be willing to invest so much before and waste it.

In fact, Sony and Nintendo, first parties who are older than Microsoft, also feel a huge sense of crisis.
Chapter completed!
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