Chapter 424 [Whether the new king ascends the throne, or the challenge fails]
People in the game industry strongly realized that a wolf was really coming.
The Costa 1999-09 announcement of its entry into the home game console market not only demonstrates its ambitious side, but also takes practical actions to do so, and is not at all vain to the forefront of old-fashioned manufacturers such as Sony, Nintendo, and Microsoft.
With the leading technical level of the acc game console now, with such capital to rely on, anyone will have to expand.
The current old-fashioned manufacturers do not have next-generation hosts, and they only use the currently listed hosts, so there is no need to fight. The possibility of defending their positions is too low.
Some third-party developers who are afraid of cell chip architecture have now shaken their original ideas. Although Ubisoft's game works are not exclusive to ACC, they have already confirmed to log in to ACC platform. Moreover, Luo Sheng did not play as ruthless as Sony on the road to exclusiveness, and rely on strongly killing the third party to support himself.
At most, works published by its investment-controlled game companies such as R Star and 2k games only occupy half a year on the acc console platform, and then they can log in on other console platforms.
Not only that, Luo Sheng also made a promise to his subsidiaries that every time his works are sold within the past six months, the Costa à will subsidize one set, which means that a standard 3A masterpiece retails for US$60, a Costa à will subsidize $60 if it sells one set, and a subsidize $60 if it sells 10 million sets, which is equivalent to selling 20 million sets.
Such benefits are almost envious of other third-party game developers. The Costa delle of the Blue now is not short of this amount of money. The technology giant with revenue of nearly $20 billion in one quarter is really good.
Moreover, for Luo Sheng, this subsidy is equivalent to a left-handed exchange for right-handedness. These subsidiaries have merged financial statements with their parent company Bluestar Technology Group. Bluestar Technology is also a company controlled by Luo Sheng. In the end, most of the funds will still flow back to the parent company because this is not investment funds, but income.
As for the funds accumulated in the game subsidiaries, this can actually promote the development and expansion of the subsidiaries. Only with sufficient funds can new works be further developed and a positive cycle can it be formed.
...
At the press conference, Luo Sheng took the stage again as the game development director of "Assassin's Creed: Brotherhood" stepped off the stage.
"The Assassin's Creed running on acc will definitely have a lot less bugs."
Luo Sheng said this as soon as he came up, and the audience burst into laughter in an instant. The vice president of Ubisoft, who was sitting in the audience, was also hilarious and graceful.
Among the players, it is well known that "Assassin's Creed" is also known as "bug Creed", Ubisoft's server is also called "potato server", and is made of potatoes imported from Siberia.
After the episode, Luo Sheng spoke again: "We have prepared three models for players to choose from, namely the standard acc model, the acc pro model, and the acc plus model. So what price should we determine for such an excellent next-generation console?"
While speaking, Luo Sheng pressed the small remote control and everyone looked at the big screen. The players on the scene exclaimed immediately.
The standard version of the acc host costs $299.
This price surprised everyone. Players thought that the acc console was definitely $200 more expensive than Sony P3, but they never expected it to be $200 cheaper than Sony P3 standard version. You should know that the basic version of P3 is priced at $499, which is almost twice the price of its competitors during the release period.
As a new next-generation console, acc shows such a world-leading technical level, especially the amazing 4k rendering technology, which has raised the game quality to the point where it is now enough to be a god, and the price is so reasonable.
The basic version of $299 is undoubtedly an extremely dazzling number for international competitors such as Sony, Microsoft, and Nintendo.
A group of international friends only want to exude fragrance in their mouths.
Luo Sheng at the press conference smiled and said: "We hope that such an excellent product can be delivered to more consumers, just have a good time."
Some industry elites off the field immediately complained in their hearts when they heard this: Come on, I believe you, if you weren’t the challenger of the home console market, you need to open the market quickly, would you sell at this price?
It was really guessed by industry insiders. As a new player in the game console market, Costa delle has no foundation and the first generation of products cannot pursue profits excessively. As a challenger, the top priority is to seize more market share from opponents.
What's more, even $299 can make 15% profit. Although it is incomparable to the terrifying profits of Azure mobile phones, Azure mobile phones are pioneers in the smartphone field, so their identities are different, so naturally they cannot be generalized.
When the price was announced, the players on the scene were already in full swing, and warm applause came so that Luo Sheng had to stop and continue to announce the price of the high-end version.
At this moment, the players’ voices are just one word: Buy! Buy! Buy!
The acc game console instantly put the label of quality and low price in the minds of a number of players. Such products are definitely rare.
Well, it is normal to be able to afford a game console, but it is not possible to afford a game.
After all, one game console is enough, but there are many games and they all want to play it. A 3A masterpiece is priced at $60. If you buy ten 3A-level games, it will be a rhythm of $600 being sucked away.
And what's so bad is that there is a g fat next door who is also staring at the player's wallet. As long as the g fat stares at it, the wallet in his pocket will be in his pocket.
After many excited players at the scene calmed down, Luo Sheng continued: "The standard version of the acc is priced at $299, while the acc pro is priced at $499, and the acc plus is priced at $699."
When they learned that the ACC Plus model console was priced at $699, the players on the scene also secretly smacked their lips. As a game console, the price of $699 is not only not cheap, but also extremely expensive.
Well, this is the normal operation of the Costa del Azure.
However, for game enthusiasts, there is definitely a reason to buy one.
The pro model and plus model are expensive for hard disks, especially the plus model. While having 1tb mechanical hard disk space, it also has a 256gb solid-state hard disk.
In the 2010s, players who were not particularly rich really couldn't afford solid-state drives.
The reading speed of solid-state drives is more than 8 times that of traditional mechanical hard drives, and is safer than traditional hard drives. Because of the structure, they are not afraid of shock. They will not be able to hang up when they are like traditional hard drives. They are much smaller than traditional hard drives. This is very obvious in laptops.
In addition, solid-state drives do not have a mechanical hard drive structure and have zero noise. You don’t have to worry too much about their cooling problems when installed in the host.
SSDs are very good, but the bad thing is that they are expensive.
The positioning of acc plus is also aimed at high-end players and enthusiasts. The sales volume is definitely not comparable to the standard version of $299, but the profit is 891% of the standard version, which is equivalent to the profit obtained for each additional version of the acc host sold by 8.91 units.
The profit of the pro version is equivalent to about 445.9% of the standard version.
Very exaggerated profit.
Obviously, the purpose of the Costa 1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-1999-199
The comprehensive investment cost of the first generation of acc host is as high as US$2.8 billion, of which US$1.9 billion was invested in R&D funds. This is not included in the US$1.685 billion spent on acquiring cell chip business from Sony that year. If it is added up, it will be US$4.485 billion, which is approximately RMB 30.5 billion regardless of exchange rate changes.
This is undoubtedly an astronomical investment. You should know that this is already twice the investment budget for the first generation of Azure mobile phones, and it is nearly $500 million more than Sony's investment in cell chip research and development.
If you only rely on sales hardware revenue, it means that the global sales of the standard version of the acc console must exceed 100 million units to recover the cost. If you sell 100 million units, it is not time to make money. The subsequent sales will be the beginning of making money.
The console with sales of over 100 million is definitely a phenomenal hit in the industry.
If the performance target of 100 million sales within three years is not a failure. It is a success to achieve this goal within two years, and it is a phenomenal product that is explosive within one year, and there is no doubt that it is a huge phenomenon.
Because compared with Sony's P3 console launched in November 2006, it has been almost four years since 2010, and the cumulative total sales are only 30 million units.
Of course, such a dismal sales volume was also a crime caused by Sony itself. If you were cheated by cell chips, you wouldn't blame anyone who almost killed himself.
Fortunately, ps3 has recovered its cost, which is a blessing in disguise for Sony.
Regarding the sales of the first generation of ACC consoles, if the proportion of the three versions is equal to the ratio of the three versions, the total sales of the three versions can be recovered by 45 million units. After all, the profits of the pro version and plus version models are very high. The former sells one unit and the latter sells four standard versions, and the latter sells nine standard versions.
At the press conference, Luo Sheng on the stage spoke again.
"The new product will be released simultaneously on Christmas Eve on December 24 this year, except for the Greater China market. The value positioning is clear and the choice is with the players. We invite the audience to go to the lobby next door to experience it personally after the press conference. There are 100 ACC plus model consoles plus 4k TVs. I promise that after you experience this next-generation console, it is time to say goodbye to the old antiques at home. Thank you for being there. The above is all about today's press conference."
“Hahaha~~”
“Oh oh oh ~~”
The audience immediately started to cheer and shout, and before Luo Sheng left the stage, everyone stood up and applauded constantly.
His words were undoubtedly a wave of AOE firepower strikes, highlighting the word "crazy", but after reading the entire content of the ACC press conference, I had to admit that there was indeed a crazy capital.
The field of home game consoles has ushered in a fierce new player. It is unconcealed to challenge the old international manufacturers, and it is the kind of hard-steel. As a challenger, the acc game console joins the genuine fierce game console war. Whether the new king ascends the throne or the failure of the challenge becomes a laughing stock, the entire industry is now looking forward to it.
Chapter completed!