Chapter 405 [Cloud song search is finally going to be profitable? 】
From the beginning of WeChat, Luo Sheng has designed a big strategic path, namely: importing acquaintance relationship chains, stranger relationship chains, offline relationship chains, revitalizing relationship chains, and commercializing them.
The meeting is still continuing, Luo Sheng said in a deep voice: "To achieve success in WeChat, it must be supplemented according to actual needs. In the process of existing function iteration, its entire business structure and functional structure cannot be changed much. Therefore, when adding new functions in WeChat in the future, we must fully consider the new functions including the current backward compatibility of functions. However, we only do the most needed function at present, rather than greed for more and more."
After saying that, Luo Sheng looked at Liu Jinlong, the person in charge of WeChat, who nodded repeatedly.
Luo Sheng emphasized again: "WeChat's functions can be more and more abundant, but it must be not bloated. You must know that this is the part that QQ has been criticized for a long time. It looks rich and complete, but it is as messy as a pot of porridge. We cannot let WeChat continue to make this mistake."
Xu Yong said in a speech: "This seems to be an irreconcilable contradiction."
Luo Sheng smiled and said, "Not necessarily, we can rely on plug-in to obtain the balanced position of two points, and use the form of plug-ins to exist. You can install and uninstall this plug-in at any time. In the future, you can also launch a mini program platform, which is a fully functional plug-in platform."
Hearing Luo Sheng's words, Liu Jinlong and others' eyes lit up, and the latter slapped and said, "Perfect, why didn't I expect it?"
Everyone was kneeling down at Luo Sheng, and they wanted to open the boss's head and find out how many magical ideas were installed inside, and eliminate the contradictions in just one sentence.
There is no doubt that the paths that WeChat is going to take are roads that no one has taken, but they are following their own paths.
Just after the press conference, various plagiarisms at home and abroad were indeed ushered in. There is a social software called kik in the Silicon Valley technology industry that references WeChat. Needless to say, China, in addition to WeChat and MiTalk, there are also people who have appeared to play. Yixin and even Zhifubao are eager to try it out.
Mr. Ma, who is in charge of Alibaba, always wants to come in with social interaction.
Similarly, Luo Sheng still sets a general tone for WeChat on the issue of commercialization, and does not consider any commercialization issues if the number of users does not exceed 300 million.
Liu Jinlong, who attended the meeting, took out a document, glanced at his transcript, and said: "In terms of commercialization strategy, the Operations Department has formulated WeChat Pay, Game Center, and Expression Center. These three sectors will definitely be successful in the WeChat commercialization strategy."
Liu Jinlong's tone was full of confidence.
Paying attention to payment strategy, Luo Sheng had already mentioned it at an executive meeting a few years ago, and it was a "very bad" strategic policy, which Mr. Ma would be so angry after seeing.
That is, after Zhifubao has cleared all aspects of the problem, Bluestar Technology will take the opportunity to launch its own payment product. Anyway, Mr. Ma has already completed the payment license for so many years, and Bluestar Technology will sign it according to the exact same document.
And now it has been decided that the core carrier of Blue Star Technology's payment tool is WeChat.
The game business group has become increasingly important in the revenue sector of Blue Star Technology Group. Now it brings more than 10 billion US dollars in revenue to the company every year, making it the fourth pillar business after advertising business, cloud computing business, and online translation business.
Liu Jinlong continued to speak: "Games are a major revenue pillar of my Blue Star Technology. With the help of WeChat's user base, high activity and strong relationship chains complement each other. This advantage will definitely be able to be moved from the PC end to the mobile phone end. I think Tengxun QQ is doing very well in this regard. We must learn from Tengxun humbly."
Luo Sheng nodded in agreement, but changed the subject and said, "I agree with the first two points and have no objections, but I am not optimistic about the commercialization of emoticons."
Liu Jinlong was stunned and said, "Why? Whatapp has achieved unprecedented success in the emoticon center service, especially in the Japanese market, which has achieved unexpected success through emoticon elements. Once commercialization begins, you will definitely make a lot of money."
Whatapp's global user base is about to exceed 200 million, but the operation department still has no motivation to commercialize, hoping that users will double and then consider the issue of commercialization. However, the existing signs have shown that whatapp's "money prospect" is unlimited.
Luo Sheng said thoughtfully: "It seems that you are right, and emoticons have been a hobby of mainland netizens since the popularity of QQ. Our melon-eating netizens have the richest emoticons in the world, and no other region in the world can compete with us. But you didn't find that even though such rich emoticons are rampant in the mainland Internet, they did not bring good revenue to Tengxun. Why can we do it on WeChat?"
"It is different from the mainland and abroad. Mainland netizens are generally not willing to pay for emoticons. Even if they get used to the mobile terminal, there will still be no changes. So I insist on the main strategy of converting free emoticons to WeChat emoticons."
Seeing that Liu Jinlong did not object, Luo Sheng told Luo Sheng that he had kept his thoughts in his heart. After thinking for a while, he smiled and said, "Let's do this, I'll give you a chance to prove your claim. WeChat has entered the commercialization stage. I'll give you a quarter of time to try hard in the expression center. We'll bet 1 yuan."
Liu Jinlong nodded with a smile and responded decisively: "Okay, I'll take this challenge. If the monetization ability of the expression center is frustrated in a quarter, it will immediately turn to be free."
Luo Sheng nodded and smiled, "I hope I can lose this 1 yuan."
The executives attending the meeting couldn't help but laugh quietly. They lost 1 yuan but made hundreds of millions of dollars. Is there any more to say about this deal?
Luo Shengting admired Liu Jinlong. In his previous life, there was no such figure in the technology world at all.
But in this world, he followed Luo Sheng to his current position step by step, and now he has become the leader of the WeChat operation team. After the press conference, the name Liu Jinlong also became famous in the Internet world for the first time.
Without Luo Sheng, Liu Jinlong might not have been able to show his talents on this big stage today.
...
Shortly after the meeting ended, Yu Jun called Luo Sheng's office with a phone call.
"Mr. Luo, there is a great news that just broke out." Yu Jun at the other end of the phone said excitedly.
"What good news?" Luo Sheng asked curiously.
"The front page headline report, Google officially announced its withdrawal from the Greater China market." Yu Jun answered excitedly.
Hearing this, Luo Sheng was not excited. After thinking for a moment, he said calmly: "Yes, let's be ready to accept the 'refugees' searched for by Google."
Yu Jun said with a giggle: "Haha, if the users of Google search are transferred to my Yunge Search, we will be the number one player in the Chinese search engine field."
At this moment, most users who were used to Google search have already begun to transfer to Yunge. Less than 10% of search users who have transferred to Baidu are because Baidu's reputation is really bad and the user experience is extremely bad. I'm afraid that these 10% have been fooled.
On the contrary, Yunge Search has been established for more than five years and has not been commercialized yet. The user experience is even better than Google to a certain extent.
The reason why I have not become the number one search engine in the mainland for so many years is because Yunge Search is really too clean. The cleanliness here does not mean that the interface is clean, but that the content is clean.
Online users are also very interesting in their review of cloud song search: cloud song search is good, but the only bad thing is that the experience of searching for small movies is extremely poor. I almost couldn't help but give bad reviews because of this.
The majority of netizens who are obsessing with melons have almost reached a tacit consensus: search for knowledge and cloud songs, and search for small movies and other things with Google or Baidu.
Because Yunge Search always insists on blocking or hijacking access requests for some bad links, it has lost many users. Otherwise, it might have been the number one player in Chinese search engines two years ago, because Yunge Search's user experience is really excellent, better than Google.
As early as 2009 last year, almost June, something big and small happened in the mainland Internet industry, that is, the famous Google was criticized for being involved in H, and was also criticized by the news broadcast report.
According to news reports at the time, the "Google China" website was publicly exposed twice in January and April last year due to the large number of vulgar links, and a large number of vulgar content included not only pictures, videos and texts.
But this is not what crushed Google. The last straw that really crushed Google was last year's "Prism Gate" scandal.
North America attacked China's online censorship system a long time ago, but Microsoft, Oracle and other companies have long cooperated with North American NSA. They know that the North American authorities are fooling people and are doing business. Therefore, Oracle and Microsoft have signed agreements with China, and now they can safely explore the Greater China market.
But the young Google seems to be a new player. She has never worked in depth with NSA. She is fooled by NSA with Xiaobai. She always holds up to cook and asks for it. No one says she won't let Google say it.
But I have to leave a lot of disgusting events. If I explore it more deeply, it is an arrogant mentality to encounter a Waterloo in the Greater China market with endless potential.
Death from arrogance is the original sin.
Luo Sheng sat comfortably with his phone holding the boss's chair and said lightly: "Wall Street always believes that North American companies such as Google will rule the world as soon as they enter Greater China, but facts have repeatedly proved their naivety, arrogance and stupidity. A few years ago, Yahoo's $1 billion package of all Yahoo's business in China investment Alibaba has essentially proved that Yahoo has become a complete loser in the Chinese market. Even if it acquires Lao Zhou's local team, it will be difficult to recover the decline. This time, it is a desperate bet on the Alibaba team. However, this may be one of the few outstanding operations that Yahoo has made."
With the exposure of the "Prism Gate" scandal and the various filthiness of North American security agencies exposed by WikiLeaks, Google has now deeply regretted and realized that it has been fooled. Since the beginning of this year, Google has actually low-keyedly contacted the Ministry of Industry and Information Technology several times to stay, but the stupidest thing about Google is that it is just that it regrets itself, and it is not even a responsibility to stay. Is this possible?
When overseas multinational companies come to the Chinese market, they almost always come in as winners in overseas markets, and they are destined to not fight to the death. In addition, these overseas multinational companies distrust the local team in China, both Yahoo and Google are the same. It will be a ghost if they do not fail.
On the contrary, Bluestar Technology attaches great importance to localization and respects local market rules in the process of internationalization, and has also received rich returns for this.
On the other end of the phone, Yu Jun asked with anticipation: "Mr. Luo, you said you would not make any profit for at least five years. Now five years have passed, and Google is gone. The only whiteness left is gradually declining. Can Yunge Search consider commercializing and turning losses into profits?"
...
Some readers are puzzled that Bluestar Technology's price-to-earnings ratio is only seven or eight times, and normal situation is more than twenty times. In other words, the total market value should not be US$400 billion, but more than US$900 billion. If 400 billion is the same, the revenue and profit should be halved. The revenue of more than US$35 billion in one quarter is equivalent to the sum of Google + Facebook in 2018.
Indeed, if this is the case.
However, people have forgotten or don’t know the reality that the global technology stock market was sluggish in the first half of 2010. At that time, Microsoft was hovering around US$200 billion. Since the financial crisis, the technology stock index plummeted by about 45%. It is not easy to just bring back the decline. It took three or four years for the 2008 financial crisis to come out, and all these little jades have been roughly understood.
The novel has now entered the second half of 2010. Xiao Yuyu remembers a passage in Chapter 403. Wall Street analysts optimistically predict that BTC will rise by 100 billion US dollars in the next month, reaching the 500 billion US dollars mark, one month!
Then let’s look at the structure of Blue Star Technology, which is equivalent to Google + Facebook + Amazon, and even adds one third of Microsoft. The acquisition of Marvel Studios’ layout in this area is equivalent to one quarter of Flix, and the layout of the game sector. The current WeChat is equivalent to three Tengx at this time.
Therefore, the latest disclosure in the article revealed that Bluestar Technology's Q1 fiscal quarterly report closed at US$35.23 billion, which should be reasonable, and its current market value is in line with the general background environment of 2010.
Chapter completed!