Li Mingyuan and David Sachs also left one after another, and went back to prepare. The domestic and international versions were almost launched simultaneously. Each had different but the same aspects were used to grasp the same concepts and entertainment events as carriers.

It is worth mentioning that when the company disclosed the news of its spin-off and reorganization, the outside world noticed the latest structure of Bluestar Technology Group and it was particularly important to note the other two subsidiaries.

These two subsidiaries are Weibo and miroblog. The products have not been launched, but the industry has paid close attention to this.

It is extremely amazing for industry insiders. Bluestar Technology seems to have endless innovation and launches new products every year, with more than one, and the key is that they are all super hot products.

In 2003, BlueSpae was born. It doesn’t need to be said how popular it is now. It is still a representative work of Bluestar Technology. This year, it also launched Cloud Song Search; in 2004, it launched reddit, Bluestar Music/musispae, Cloud Song Tieba, Bluestar Video/bluestarvideo. This year, Bluestar Technology gave industry insiders the feeling that it was as fierce as it was hit by medicine.

2004 was the year when Bluestar Technology exploded. It completed two large-scale financings within one year, one for 600 million and one for nearly 2.7 billion. This year, the company was directly sent to the ranks of "unicorns".

By 2005 this year, it was recognized by the industry as the first year of the explosion of the online video business. Bluestar Video/bluestarvideo is now losing money and becoming more and more popular.

There is no doubt that the new product that Bluestar Technology focuses on this year is Weibo/miroblog.

However, the industry is also confused while paying attention. Although Weibo/miroblog, although I don’t know what to do, it is not difficult to judge by the names of the two subsidiaries. It should be a social product similar to the blog.

Industry insiders and investors are very confused. Since it is a social product, why do you still have to separate a new home independently? Why not incorporate it into Blue Space/bluespae?

The industry's doubts will be announced soon on March 16th.

...

In Austin, Texas, David Sachs and his team have arrived here two days ago. The list of bands participating in the four-day 19th Texas SXSW Music Festival has been announced a few days ago. The festival will have more than 500 different bands from all over the world performing in 50 different venues. The biggest feature of XSW should be that each venue is very close, and there are many different bars and clubs around it, so bands, music critics, record company owners, and music fans have an opportunity to get close after the performance.

During the four days of the sxsw Music Festival, there were no less than a few hundred queues.

Last year, more than 8,000 teams signed up for the performance. In a week, there were more than 1,200 performances. SXSW has more than 50 major performance venues, and each venue can be reached by walking distance.

It is very convenient for record labels and media people to explore fresh potential stocks everywhere.

However, David Sachs felt that this was not convenient enough. Even if the distance between major venues was just a walk, it was still not enough. Therefore, miroblog allowed everyone present to pay attention to the current real-time news of major venues.

Today, sxsw has become a combination of three major units: music, film and technological innovation. It is currently recognized by the world as the most popular humanistic, innovation and technological event. It can be regarded as a combination of "ces+ted+Cananes Film Festival".

The price of platinum tickets to participate in all three major themes is as high as $1,000, but it still attracts tens of thousands of people every year. In addition, we travel from all over the world to Austin, where all major hotels are hard to find, the streets of music bars are closed every night, and the road is noisy all night.

Whether it is a music unit, a movie unit or a technology unit, it has attracted all the big names in the industry.

Let’s talk about the technology unit. The week-long SXSW conference usually kicks off with a new media interactive unit. A group of leaders with future trends have been born here and are still being born here.

This year, not only Bluestar Technology was attracted, but Apple has also come, including Sony.

The biggest name Bluestar Technology sent this time was George Charles, the then co-president of North American areas, to give a speech. In addition, there are Bluestarvideo leaders Chad Hurley, Musispae leaders Max Deere, and Miroblog leaders David Sax.

I won’t talk about the technology companies that have become famous, but it is said that as long as some technology startups can join SXSW, it is difficult not to become popular.

This is the magic of sxsw, and it is the reason why you dare to have confidence to say that it is a hundred times cooler than ces.

It makes people crazy.

The day before March 16, Weibo/miroblog announced its launch at the same time. The next day, David Sachs' team spent $5 million to broadcast real-time publicity in the main aisles of the venue using timelines, which set off the first bullet of publicity.

On the second day, the number of daily blog posts soared from 4,000 to 120,000, which was achieved without the "Blue Star Family Bucket" linkage drainage.

Under the execution of David Sax's team, we perfectly practiced the current slogan of miroblog. What are you doing?

At the overwhelming sxsw music festival, miroblog allows people to send messages to answer this question anytime, anywhere, and provides the most convenient way to short messages on your mobile phone.

When users at the music festival use miroblog for the first time, most of the operations are based on text messages.

At this time, who would be roaming outside with a PC?

At this time, people only have three things in their pockets: keys, wallets and mobile phones.

The so-called smartphones today are actually feature phones. The web should be limited, but at least it can be simply surfed online, which is enough for posting short messages on your phone.

The fastest, most instant, and most concise way to learn what is happening and want to know.

At the same time, Li Mingyuan is also actively promoting the operation of Weibo. In the international version of Miroblog, David Sachs hopes to open up the situation through SXSW, while in the domestic version of Weibo, Li Mingyuan hopes to open up the situation through the "Super Girl" entertainment event.

The choice method is different, but the reason for choice is the same.

When the product was launched, the industry was caught off guard. It never expected that it would be so soon. The subsidiary was just established, but the product had already come out.

This is very Blue Star Technology. When launching new products, it does not create momentum in advance and always practices the idea of ​​"breaking the rules and executing quickly".

Obviously, this shows that Bluestar Technology has started preparing new products very early, but it has never been silent.

The product has only been launched for two days, but the industry is not sure whether this product can be successful. It is still focusing on research and experiencing evaluation.

However, as long as you are at the sxsw Music Festival, you will find that this product is a hit again.

At this moment, many people from the technology industry came to Austin, Texas. They soon discovered something unusual. Bluestar Technology did something unusual here.

On the third day of the sxsw Music Festival, which was March 18, people from the Internet technology industry who came to the scene suddenly discovered that more and more music fans here were paying attention to what was happening through the blog post broadcast on miroblog in real time, and colleagues also participated in the interaction.

That night, a man in a suit looked around the street, and what he saw made him murmured in surprise: "Another tide of imitating the 'Son of the Internet' is probably on the way to come."

All signs here indicate that the social attributes displayed by miroblog will become the rhythm of a brand new hit product in Blue Star Technology.

When a company that has reached a scale and still has such terrifying innovation capabilities, it is conceivable how exaggerated the speed of creating hot products is.

Sometimes the starting point of others is higher than your end point.
Chapter completed!