Chapter 897 Public Relations Plan
"In the words of the Jinling store, it is because the kitchen thinks that although the ingredients are not very fresh, they don't think that those ingredients will cause problems! But the focus we are currently on is not these, but how to deal with this time
The word of mouth crisis!”
"I believe you have learned some situations online on the way here, so the most urgent thing is how to deal with the crisis public relations! This problem is not very serious for our Jianghu Hotpot. If it is handled improperly, then
It’s like playing a good hand of cards, not only will the reputation plummet, but we can’t explain it alone for Mr. Ye! I believe Mr. Ye has definitely learned about the situation now, but he hasn’t called me until now.
It’s obvious that he must be dissatisfied with it!”
"So, I hope we can make proper incident handling as soon as possible. On the one hand, we need not only an explanation to consumers, but also an explanation to Mr. Ye!"
Liu Xi said solemnly.
"At present, related topics about food poisoning have been on hot searches on Weibo, and on many platforms. We can't keep this popularity anymore. We must find a way to contact relevant platforms to suppress the hot searches!" 1
Famous high-rise road.
Liu Xi shook his head slightly.
At that time, Chen Yihao sang the opposite tune without thinking, "No, I don't agree with the behavior of suppressing hot searches. Judging from the current public opinion, it is obvious that our competitors have used capital power to enter the market to lead the public opinion, and even
The reason why the related topics can become hot searches so quickly is that the other party is manipulating behind the scenes! If we find a way to suppress hot searches in this context, what is the difference between giving weapons and bullets to the enemy?
There is no doubt that we will use this to further expand the battlefield of public opinion, and the situation we will face will be even more difficult at that time!" www.bǐqυgetν.℃ǒm
Chen Yihao said this.
The senior executive who was thinking about suppressing hot searches and public opinion suddenly stopped saying a word.
"Mr. Chen is right. The act of pressing hot searches is absolutely undesirable. Once you press hot searches, it will only confirm the guilt of our Jianghu Hotpot! Therefore, I advocate facing this matter openly and ignore it now.
Is there any trick behind this food poisoning incident? Our top priority is to make explanations to the outside world first, announce the actual situation, and announce the incident by dismissing the store manager and the relevant personnel in the kitchen, and visiting the incident in person.
Customers who suffer from food poisoning will be compensated accordingly. In addition, uniform compensation will be given to today's in-store consumers!" Vice President Yu Shouchengdao.
"The emergence of food poisoning incidents is due to the food suppliers who use inferior products as good ones. Could it be that we just take the blame like this?" another senior executive frowned.
"Yes, it's true that the ingredient suppliers have cheated us. If this incident happened to other companies, I believe that most companies will selectively turn the blame on the ingredient suppliers, but what we want is
Consumers have a satisfactory explanation! Let me ask, if we choose to turn the blame, will consumers accept it? Can this crisis be resolved?" Yu Shoucheng said in a righteous voice.
"If you just fire the store manager and the kitchen staff, will it pass? You know, they are also doing it for the Jianghu hot pot business. Will this make other employees feel disappointed?" Someone skipped Yu Shoucheng's topic and raised objections.
"If a company wants to develop in the long term, it must not be kind to women. If we had not repeatedly emphasized the importance of ensuring the quality of ingredients, we might not have to go this far! But it still happened after repeatedly stressing that it was still important to have a lot of emphasis on the fact that it was still not the same!
In this case, it must be dealt with! When you know there is something wrong with the ingredients, you still put the ingredients on the dining table. What is this behavior? This is to smash the signature of Jianghu hot pot! Also, the store
One percent of the turnover is used as a commission. Will there be a commission factor that leads to irresponsibility of the employees below? If our headquarters does not make a tough and iron-clad statement on this, who will be the warning of others?
Can you guarantee that the same incident will happen to other stores? If you do it again, the signature of Jianghu Hotpot can be removed directly!" Yu Shoucheng said strongly.
Closely following Yu Shoucheng's words.
President Liu Xi also spoke again, "Mr. Yu said right, if it is broken, it will be broken. The store manager and the kitchen staff must be fired. Even if they take a step back, they say they are for the store's business, but
For a company, good intentions are not a reason to do bad things, nor can they be a reason to do bad things! And a company's cohesion and sense of belonging are by no means created by so-called kindness. More importantly, this incident is
, We must give the outside world a satisfactory explanation to the consumers!"
The words are over.
Look at the time.
Liu Xi looked at a senior executive at the conference and said, "Manager Hu, just like the key points I mentioned below, I will draw up an announcement copy immediately. 1. Due to negligence in quality inspection, the purchased ingredients appeared as inferior products.
Situation 2: Due to the inadequate management of the store manager, the problematic ingredients flow into the dining table. The store manager and the kitchen involved will be fired from now on. 3: Jianghu Hotpot is responsible for this incident to the end and will follow up on customers who have suffered from food poisoning.
Compensation, 4: Disburse a free coupon for so-called consumer customers who arrive in the store today. 5: From now on, we will increase the intensity of management and control and accept external supervision! Just the above points, plus a certain amount of
Add to that, just send me the copy of the announcement directly! After that, once the results are found on the side of the food inspection and confirm that the consumer’s food poisoning is really caused by the ingredients in Jianghu Hotpot, immediately issue a public relations article!”
"Yes, Mr. Liu! But I think what we need to do is not just public relations and post, but also negative content that self-explores experience everywhere. Should we react to this? After all, I don't think the authenticity of those leaks is reliable!"
Manager Hu said.
"You first collect the content of the whistleblowers. When you look back, Mr. Chen will understand in depth whether the situation is as the so-called whistleblowers said. If it is confirmed that it is a false rumor, then post a message to let the rumor make apologize if the rumor is deleted. Otherwise,
Prosecute defamation directly and implement it to the end!" Liu Xi said.
"Okay Mr. Liu!"
"Okay, you prepare the PR content first!"
With Manager Hu's departure.
Not long after, the meeting came to an end with Liu Xi's presidency.
Soon, after the other senior executives left, only Liu Xi, Yu Shoucheng and Chen Yihao were left in the conference room.
"Mr. Liu, Mr. Yu, is there any trick behind this food poisoning incident?" Chen Yihao asked.
"Even if there is something wrong, it's normal. After all, the Jianghu hot pot blocks too many people's financial resources. But for now, it doesn't matter whether the cat is bad or not. Even if there is something wrong, it's not easy for us to dig out evidence of the cat is bad.
Yes, just think this is a test for us!" Liu Xi said.
"Mr. Liu is right. It's commonplace to deal with the enemy when he comes to the water and earth. If someone is deliberately making a hot pot behind the scenes, it means that the other party is already exhausted.
If we can resolve it, the other party has not much good situation!" Yu Shoucheng agreed.
Chen Yihao nodded thoughtfully, "What about our food suppliers? How should we hold them accountable?"
However, Chen Yihao's words had just fallen.
Before Liu Xi could respond.
The buzzing sound of the cell phone rang.
After raising his hand to Chen Yihao.
Liu Xi quickly picked up his phone and pressed to connect.
"Mr. Liu, the food inspection results are out!"
Chapter completed!