If it is a profitable industry, that's fine.

However, the catering industry has nothing to do with huge profits in the entire environment.

As strong as Haidilao, which is now in the upstream chain of the catering industry, its net profit is just a little more than 10% during its peak profit.

This has to be based on the average daily turnover of Haidilao stores of 5 stores.

According to Liu Xi's idea, under the profitability of Haidilao, a leading brand, and based on the current situation of the rise of many celebrities on the market, even the leading overlord Haidilao has been caught in the competition of multiple peers, Haidilao, whose net profit had fallen below 10% in the previous year, is probably in a difficult situation in the following situation.

Due to the overall environment of the industry, Liu Xi’s ultimate outlook for Jianghu Hotpot’s net profit is 8%. As for 10%, it’s something that he dares not even think about.

After all, the investment cost of Jianghu hotpot is too high, big enough to be comparable to Haidilao!

Based on this huge investment, Jianghu Hotpot, as a grassroots brand that has just entered the Pearl River Delta region, has not explored the way, but has been eager to achieve success, but has directly expanded 60 stores in 19 first-tier cities. To be honest, if you want to achieve a net profit of 8%, at least the number of times each store will turn over every day must reach 5...

But how easy is 5? The three words "Haidilao" have long been embedded in people's hearts. Under the powerful and crazy brand effect, the average number of times Haidilao's stores has turned around is only 5.

But to a certain extent, Jianghu Hotpot can only be regarded as a "new brand". Putting aside the unique high-end decoration environment, the only popularity is the word Ye Chen.

So the net profit of 8% is the best situation that Liu Xi thought of, that is, the profit data that can only be derived if it is difficult to find in Jianghu Hotpot.

But now Ye Chen proposes to use one percent of his revenue as a commission for employees and one percent of his revenue as a charitable fund?

In other words.

That is, even if Jianghu Hotpot replicates the popularity of Haidilao, even if Jianghu Hotpot drives Haidilao off the altar.

Only 6% of the net profit will be borne by death!

However.

How much risk resistance can a net profit margin of 6% be compared to total revenue?

"Mr. Ye, I don't know how much you know about the current catering industry. Just say that Haidilao, their peak net profit is only 10% of the annual total revenue, and we are not less in store investment than Haidilao. In addition, the current situation of the industry, even if our Jianghu Hotpot can always maintain a lot of popularity and even do not belong to Haidilao, the 8% net profit margin is already very high and peak. If you take two percent out, then there is only 6%. This net profit margin is extremely insufficient for the company itself!"

After being dumbfounded, Liu Xi frowned.

"Not to mention that in my opinion, once Jianghu Hotpot opens, the net profit margin will not be lower than 8%, or even less than 10%. Even if it is lower than 8%, even if it is only 6%, it doesn't matter! As for the catering industry, in the ability to resist risks, net profit is of course important, but this is not the most important. The most important thing is the reputation that complements the net profit margin. As long as the reputation does not collapse, the net profit margin will not collapse, and then there will be no risk! Also, the reason why I just said that Jianghu Hotpot's net profit margin will not be lower than 10%, this requires you to increase the price of dishes. While it has not opened yet and the pricing has not been announced to the public, we do not need to maintain the same price position as Haidilao, so there is absolutely room for appropriate increase, and it is absolutely necessary. This part is enough to support our profit margin!" Ye Chen said loudly.

"Well? Using consumer pricing to increase net profit margins? Is it higher than Haidilao's pricing?" This time, Chen Yihao took the lead in asking.

Ye Chen nodded, "That's right, have you had an extremely thorough and in-depth understanding of Haidilao? Then I ask you, what is Haidilao's per capita consumption?"

"About 110!" Chen Yihao blurted out.

"Okay, around 110! On the basis of around 110, if the sanitary environment, service attitude, dishes, and other aspects are better than Haidilao, will it seem exaggerated if the per capita consumption of 120 or even 130? No, the consumer group that can accept 110 per capita will not care about spending more than 10 or 20 yuan to choose a brand that is better than Haidilao in all aspects!"

After a pause, Ye Chen said again, "Of course, all this has to be based on the fact that it is more outstanding than Haidilao in terms of sanitation, service attitude, dishes, etc., and this is what Mr. Liu, you patted your chest and made a promise with me from the beginning. So after all, the net profit margin of Jianghu Hotpot depends on you, Mr. Liu! In the aspects I just mentioned, we must not only be outstanding than Haidilao, but also be the best in the industry!"

The confusion and doubt that were just now were transformed into thoughtful thoughts by Liu Xi and Chen Yihao.

Ye Chen's words continued to sound, "Also, the reason why I want to use one percent of my turnover as a charity fund, putting aside my own desire to do some effort for this society, isn't this the basis for the establishment of reputation? The consumption price is higher than that of Haidilao, and it will not cause too much controversy. However, using one percent of revenue as a charity fund will cause the whole society to respond, because no brand in the industry dared to do this in the past. Even in the future, I don't think there will be many companies that dare to follow the trend easily. This is enough to establish a commanding height in terms of reputation!"

"Mr. Ye, what you said makes sense, but the premise of all this is that our Jianghu Hotpot must be successful and be able to keep it steady!" Liu Xi thought for a while and said.

Little did Ye Chen smiled lightly.

He said, "Just treat it as a big gamble. If you win the bet, we will be the only one in the world!"

"What if I lost the bet?" Chen Yihao said.

But this time Ye Chen did not answer him.

Turning his head to look at Liu Xi, "Believe me?"

"Mr. Ye, I believe you!" Liu Xi gritted his teeth and his eyes suddenly became firm.

After saying that, he said again, "But it takes a little time. I originally thought it would be open in half a month, but now, it takes a month!"

Ye Chen said without thinking, "Then I will give you a month! In a month, Jianghu Hot Pot will open on time!"

"good!!!"

With Liu Xi's voice falling.

Ye Chen took out a piece of material from the briefcase he brought.

"This is the planning and development I have drawn up for Jianghu Hotpot. You can take a look!"

After saying that, Ye Chen pushed the materials in front of Chen Yinuo and Liu Xi.

The two of them immediately started to look.

This look.

The shock on his face suddenly came one after another.ъìqυgΕtv.℃ǒΜ

They have not planned and conceived the subsequent development of Jianghu Hot Pot.

However, compared with the development path and strategic policy formulated by Ye Chen-

That's so ashamed!

It is said that the development of an enterprise has grown up in the process of continuous trial and error, including Haidilao, the leader in the industry, which is not the case. After all, every advanced node on the development path has relative risks and loopholes.

But Ye Chen couldn't find any risks and loopholes in the development plan of Jianghu Hotpot, because while listing the risks and loopholes, he also listed the ways of resolving risks and plugging loopholes one by one.

Therefore, this is simply a corporate development plan that shows no risk, an impeccable perfect development plan!

As long as Jianghu Hotpot can get a good start, then it will be a natural thing to reach the top of the industry’s altar and open the industry’s myth!

After a burst of shock.

See the final listing plan.
Chapter completed!