Chapter 364
Before Ye Chen could answer.
Facing Yuan Mingzhu's thoughts fell.
Chen Yinuo immediately said, Minister Yuan, I have not considered offline physical stores, but Yiren Ruxue currently has not many products, it is just a flawless ointment. As for sunscreen, we have just started to apply for production licenses, and it will take a certain amount of time before production and launch. Even if it is on the market, Yiren Ruxue only has two products. So for now, is it really necessary to open an offline store?
Mr. Chen, it is necessary. I just said that offline profits are not worth mentioning compared to online supply and demand, but profits are second-hand, and expanding brand influence is the most important thing! Even if there is only one flawless cream, it doesn’t matter. We mainly support the brand storefront. In addition to the limited offline sale, we also take that experience route. We use batch-limited flow to let consumers enter the store to further understand the various products, understand the brand and future plans of Yiren Ruxue, and provide a small sample to allow the flow of people entering the store to experience the product effect!
Yuan Mingzhu's words are not finished yet. Of course, with the current reputation and feedback on Wuxiao's efficacy, we don't seem to have to take this experience route at all, but it is necessary to expand the brand's influence and popularity! Because offline physical stores maintain a hot crowd, this is definitely beneficial to our expansion of brand influence and popularity! I think offline physical stores should not only be established, but also gather with those international brands, and also open in the most prosperous and golden large squares!
After hearing this.
Chen Yinuo was stunned.
Then he looked at Ye Chen with a swaying look, Lao Ye, look...
Mr. Ye, even if we open, we don’t have to open too many at the moment. Just open in our Jiangzhou and the special economic zones adjacent to Jiangzhou! Next, we will gradually expand! Yuan Mingzhu follows.
Well, yes! Ye Chen thought for a moment and nodded in response.
Opening an offline physical store has always been under his plan.
But just like Chen Yinuo thought, he waited until the product diversified before taking the physical store route. After all, he was not worried about brand influence and popularity, so he didn't have to hurry at all.
But now that Yuan Mingzhu has proposed it, he is too lazy to object. Anyway, these are all things sooner or later, so just treat it as cultivating Yuan Mingzhu's confidence.
OK, Mr. Chen, what do you think about this? Out of respect for status, Yuan Mingzhu still asked Chen Yino in one go.
Since Lao Ye has made the decision, it’s decided! Chen Yinuo smiled lightly and turned around and I’ll go to deploy this matter!
OK, then I will go back and prepare a few offline brand creation plans, and then I will leave it to Mr. Chen to decide!
As Chen Yinuo nodded, Yuan Mingzhu took out her mobile phone and took a photo of the sunscreen appearance design that Zhang Yechen had just described. Mr. Ye, I will save the picture of this appearance design first. After applying for the appearance patent, I will start to arrange the brand department’s planning and promotion!
Ye Chen nodded and smiled.
After implementing all this.
Yuan Mingzhu, who has a capable personality, will no longer stay.
He left the office with his understanding of Ye Chen refreshed.
Lao Ye, I will start applying for the appearance patent tomorrow. By the way, if you didn’t happen to come today, we might have really decided on the black gold appearance bottle!
In the office where only the couple was left, Chen Yinuo said with a smile, have you already figured out how to design the appearance packaging?
No, it’s just a flash of inspiration! But if it weren’t for a flash of inspiration, I might have recognized that black gold appearance bottle! Ye Chen said vaguely, and then said, “In fact, appearance bottles are not important. After all, consumers don’t buy them for the bottle. If there is a better choice, we must choose a better appearance!
No, you are wrong! That is because you lack a certain understanding of women's hearts. There are many female consumers who buy them for the appearance! After this sunscreen is launched, there are really some people who come for the appearance! Chen Yinuo smiled.
After saying that, I didn’t want to talk about this anymore, so I asked, “How is your trip to Yanjing? What did Li Yuange say about the chip cooperation project with Jiangzhou Semiconductor Research Institute?
She also thinks this project is feasible, but she thinks it is best to hold a seminar with the company's chip engineers before deciding whether we should cooperate with this project. I agree with her idea! Ye Chen replied.
Well, this is the safest way to do it! After all, you have a specialty in your profession, and I am very afraid that you will spend money blindly on impulse and blindly! Chen Yinuo said.
Am I like such a swelling and floating person? Ye Chen quipped.
In a few months, I have been involved in so many fields, and they are all areas that cost money. Just think about whether you can be floating or not!
Chen Yinuo gave him annoyed look and then changed the subject. Not to mention the matter of pleasing or not, just talk about the serious matter. Although I don’t know anything about lithography machine chips, I also know that the research and development of these fields is to burn money. Entering lithography machine research and development is already enough to burn money. If you step on chip research and development, can our funds hold on? Yiren Ruxue is regarded as a money-making machine, but due to the supply and demand imbalance of production, the limitation of revenue is too great, and the production park will take at least half a year to put into use. Before that, our income was almost fixed, after all, the output was there!
There is no need to worry about funding issues. At worst, you can get a loan from the bank. With Yiren Ruxue’s potential, I believe that as long as you go to a loan, the bank will not only welcome you with both hands, but also have a green light all the way! Ye Chen smiled.
If Yiren Ruxue uses mortgage loans to invest in lithography machines, and chip research and development, if this is spread, you will be on the hot search and will be hotly discussed on the entire network! Chen Yinuo smiled helplessly.
People laugh at me for being too crazy, I laugh at me for not seeing through it. Isn’t this a classic word that has accompanied the successful people all the way? Looking at those legendary tycoons, how many of them are understood by the world on the road to rise? Once they are really understood by everyone, the height of success will be limited! Ye Chen is serious.
I can't argue with you! Chen Yinuo laughed in silence.
By the way, Yinuo, did your mother call you? She said she wanted to take care of us? Ye Chen asked slowly after a change of words.
Swish
Chen Yinuo's face suddenly changed.
Chapter completed!