After Ye Chen took the pen and paper found by Chen Yinuo.

Yuan Mingzhu's eyes became weird.

Although the brand department is responsible for brand strategy, brand management, image packaging, brand public relations, etc., it does not mix with product design and packaging.

As the newly appointed brand department director.

Yuan Mingzhu has an unlimited outlook for the second product after Yiren Ruxue after Wuxiao's cream. She has enough strength to bring down those top international brands.

Therefore, even though the product appearance design is not within the scope of the brand department, she also grabbed it, and her high-end image of Yiren Ruxue started with this sunscreen.

To this end, she studied all the high-end similar products on the market, and finally the appearance bottles of these products were born.

But unexpectedly, Ye Chen rejected it at once, and he had to personally design it. It is said that he has specialized in his profession, but she does not think that Ye Chen can provide any unique appearance design at all.

But she didn't know.

Ye Chen didn't think about it at all. All he had to do was to bring over the appearance design of Yiren Ruxue's sunscreen in his previous life.

In the past life, that sunscreen bottle opened an era of product appearance trends. In the end, even the products of those top international brands were imitated, so that domestic products, which have always been called plagiarized and counterfeit, ushered in an era of being proud, and since then, they led the trend of high-end.

So in my previous life there was a saying that was recognized by consumers around the world, that is, in the field of skin care products and cosmetics, no matter what international brands are, if you don’t imitate the appearance of Yiren Ruxue’s products, you are embarrassed to say that your own high-end products...

Capturing the undeniable suspicion in Yuan Mingzhu's eyes, Ye Chen smiled discontently.

He took a pen and drew pictures on the paper.

Suddenly, the only sound of Ye Chen waving on the straw paper was left in the entire office.

At the beginning, Yuan Mingzhu didn't think anything.

But as the pattern emerged.

Yuan Mingzhu was stunned.

In Ye Chen's description and introduction, this is not only a press-type bottle design, but also a design that can adjust the press-out volume...

To be honest, no matter whether it is a pressing design or an adjustable output size, it is not a new design.

This is the first time it can be used in the packaging appearance of sunscreen.

Also, if it were just such a design, it would not be enough to surprise Yuan Mingzhu so much.

The key is the silver-gray pseudo-double-layer long bottle body, as well as the four words Yiren Ruxue depicted with wavy patterns, and the presser on the top of the bottle body that forms vertically horizontally from the bottle body, the three-dimensional presentation is really... It's simply!

Mr. Ye, have you learned design before?

The first time Ye Chen stopped writing.

Yuan Mingzhu immediately said in shock.

I haven't learned the design before, but I'm quite interested in thinking about some unique designs. Just like before, I saw these bottles and jars used to hold our Yiren Ruxue sunscreen, and I felt that it was always a little bit bad, so some ideas suddenly popped up in my mind!

Ye Chen smiled and explained, "Look at how this packaging bottle is? You will definitely have to add some details at that time, just do it yourself! As for the bottle body, use glass, the cost is higher than the higher. Anyway, based on the price of 788, the profit margin must be enough, so there is no shortage of the packaging cost!

Mr. Ye, your pricing idea for this sunscreen is 788, but it has not been officially produced and launched yet, so there is still room for adjustment. I thought the price was relatively low before. Now if I change into this kind of packaging, I think the pricing can be adjusted appropriately, so that there will be no worries that no consumers will buy it! Yuan Mingzhu said seriously.

Yes, I think so too! Whether it is the use effect or appearance, it is enough to beat the international big names. Based on this background, it is understandable to increase the pricing! Pang Jun echoed.

Yuan Mingzhu looked at him in awe.

Just this glance made Vice President Pang's heart beat faster inexplicably.

Well, I don't know if it's because of embarrassment.

I know what you said, and of course, if you are willing to pay 788 to buy, you will definitely pay more. Even if we price 1288 or 1388, there are also many consumers who accept this price! But don’t forget that this will also make consumers who intend to grit their teeth and pay 788 to buy, and the price is more than 1,000! And the base of this kind of consumer is far above the base of those who are not short of money!

Speaking of this, Ye Chen paused. In addition, the high-end brand creation is not in a hurry to achieve price overnight. After all, the product has room for improvement and upgrading. Based on 788, if the efficacy data of the next sunscreen can be further improved, it would be okay to raise the pricing of the new product at that time! Another point is that for me, the real high-end is relatively global. Our current battlefield is still domestic, so there is no need to rush to create a high-priced high-end image all at once. When Yiren Ruxue goes abroad and goes to the world, that is the battlefield! At that time, whether it is flawless ointment or this sunscreen, the pricing for foreign markets will definitely not be the same as that of domestic, but is benchmarked against the real top international products! www.bǐqυgetν.℃ǒm

Forehead...

Yuan Mingzhu was stunned.

She didn't expect Ye Chen to have such a layout strategy.

Then, she seemed to think of something immediately.

Mr. Ye, it turns out that starting with Wuxiao’s cream, that’s what you think? Let Yiren Ruxue’s high-end label flutter in the international market, not in the domestic market?

Yes, my positioning for Yiren Ruxue is to create our own national brand! I also hope that most people in China can afford our Yiren Ruxue products, so the price is almost the same, and there is no need to go too far! Although Yiren Ruxue's products cannot be made famous in the middle and low end, there is no need to benchmark the prices of international big brands. After all, the current market is still domestic! After going abroad and facing markets outside China, it is necessary to benchmark the prices of international big brands, or even higher than the prices of international big brands, so as to create the throne of Yiren Ruxue in the international market! Ye Chen said.

When I first met and talked with you and Mr. Chen, facing my aggressive words... why didn't you explain?

Thinking of the words I said during the first meeting, Yuan Mingzhu's expression suddenly became complicated.
Chapter completed!