Chapter 1214 The balance of the industry
Looking at Ye Chen in his sight.
Regardless of the people at the press conference.
Or the millions of viewers watching the live broadcast outside the venue.
They no longer view Ye Chen with the eyes of a nouveau riche.
Because the three words "upstart" are not even enough to describe Ye Chen's crazy behavior!
When it comes to cases of burning money to grab the market, Pinxixi is undoubtedly the most representative one.
But if compared to Pin Xixi who was once called the craziest and craziest——
The elf phone, or should I say, Ye Chen's behavior and operation is obviously even better than Xixi!
"Having said that, there is nothing more to say about the Genie Phone product. As for the release date, it is tentatively scheduled for January 15th, which is half a month later. During this period, consumers can purchase the Genie Phone through the
Make rush reservations on the official website or the official flagship stores of JD and TB. Due to production capacity issues, the first batch of products will be sold for a total of 300,000 units at 8pm on January 15th, the day they are launched!" Ye Chen continued.
.
If the two words 300,000 units and panic buying were connected together, we would have put them together a few minutes ago.
There were definitely countless people who laughed at Ye Chen for his wonderful thoughts.
But after knowing the price
No one would have such an idea anymore.
For less than 2,800 yuan, you can buy a 4,000 yuan model from other brands with the same parameter configuration.
Moreover, the appearance of this Elf phone caught the attention of countless people when it was unveiled.
More importantly, if it has not been opened and activated within 15 days, it can be returned at will. If there is a quality problem or performance failure, it can be returned or exchanged. In addition, there is also a guarantee that the product can be exchanged due to quality problems within 30 days!
I would like to ask, under this basic background, how many people will choose the Genie mobile phone?
There is no doubt about it.
Whether it is a consumer group that plans to buy a mid-range machine worth more than 2,000 yuan, or a consumer group that plans to buy a model with a price tag of 3,000 to 4,000 yuan.
Even those consumer groups who originally planned to purchase a phone with a price of more than 1,000 yuan or more than 2,000 yuan would grit their teeth and choose the Genie phone.
This way.
The Genie mobile phone market is equivalent to coercing the mid-to-low-end model market, the mid-range model market, and the mid-to-high-end model market. It is equivalent to sweeping the main consumer groups in the market with one mobile phone!
Under such circumstances, is 300,000 units too much?
No--
Many people seem to have foreseen that Genie Phone will become the next Yiren Ruxue.
Of course, this is limited to the level of market demand.
“Let’s end the question about the product introduction of Genie Phone! Seeing that many people in the industry were so supportive, Mr. Wang and the company decided to temporarily add a Q&A session. In order not to waste each other’s time, so now we will
Let’s get started!”
Just say it.
Ye Chen, holding a microphone in his hand, took a few steps forward.
This is exactly what happened.
It’s not just the many tech media on the scene who are excited.
Even the vast audience watching the live broadcast couldn't help but fall into unusual agitation!
This is the most exciting moment we have waited for!
And at this time.
The number of viewers in the live broadcast room has reached more than five million!
Five to six million people are waiting for this moment!
At the press conference.
After Ye Chen took a few steps forward and stopped, almost all technology media and Internet technology bloggers raised their hands.
"The one in the blue suit, you come first!"
Ye Chen raised his hand and pointed in a certain direction among the crowd and said with a smile.
The next moment.
The man whose name was called immediately stood up from his seat.
"Dong Ye, I am..."
But he didn't wait for him to finish speaking.
Ye Chen interrupted, "No need to introduce yourself, save both of us some time and ask questions directly!"
"Okay, Director Ye, Director Ye, I want to know if there is any possibility that your price for the first-generation Genie mobile phone will fluctuate in the future. What I mean by floating is an increase in price!"
Ye Chen shook his head without thinking, "There will be no adjustment, there won't be any rise or fall!"
"Dr. Ye, then——"
The technology media correspondent still didn't wait to finish his sentence.
Ye Chen made a gesture to sit down and said, "Next!"
When he finished speaking, he pointed to a host in the seat who was wearing some conspicuous clothing, "The man in the tuxedo, come here!"
"Dr. Ye, if the performance is not much different, the cost of the Elf phone is definitely more than 2799, so can you tell me how much you will lose every time you sell a Elf phone?"
"There is no comment for the time being, but I believe that many people in the industry will interpret it in subsequent analyses!"
"Dong Ye——"
"Next!"
——————
"Director Ye, it's obvious that your Elf company wants to use a loss-making price war to seize the market. However, have you considered that this behavior will break the balance of the industry and have an abnormal impact on other mobile phone manufacturers?"
"If the Phantom Phone is sold at a price range that is in line with the industry, how many people will choose the Phantom Phone? How many people will choose an immature brand? There is no doubt that no matter how good the quality control and service of the Phantom Phone are,
The Genie mobile phone will not be the first choice of consumers! In this way, the Genie mobile phone will
How long does it take for a smart phone to establish its own brand value, and how long does it take to gain a stable position in the market? Obviously, if there is a choice, I believe no one is willing to spend it! As for breaking the balance of the industry, I
I don’t think so, because the market is always the law of survival of the fittest!”
"leaf..."
"Next!"
————
"Dr. Ye, you just mentioned the four words brand value, so I would like to ask you if you sell high-end phones at the price of mid-range phones. Can this really create the brand value you want? Or do you think you are right?
Is the brand value of Genie Mobile just defined as mid-range?"
"Brand value needs to be supported by the market. Without the market, where does the brand value come from? How can we build it? Therefore, the mission of the first-generation Genie mobile phone is to open the market, gain recognition from consumers, and strive to build brand awareness.
Well, when the second-generation Genie phone comes out, we will have brand awareness, brand influence and user stickiness.
It is possible to properly pursue the goal of maintaining capital in the sales of the second-generation Genie mobile phone, or to reduce losses. After the third-generation Genie mobile phone comes out, it is guaranteed to achieve profits without losing money! These three stages
, for the Genie company, it is just a foreshadowing, because the future of Genie mobile phones does not lie with these three generations of phones, but starts with the fourth generation! The next one!"
————
"Dr. Ye, can you tell me about the second-generation, third-generation and fourth-generation Genie phones you mentioned?"
"There is nothing to say for the time being. If I really want to say it, then I can only answer that the Elf Phone will create the most extreme cost-effectiveness! The next one -"
————
"Dr. Ye, which brands do you think the next competitors of the Phantom Phone will be? In addition, haven't you already made certain plans for the future of the Phantom Phone? Then which brands do you think will become the rivals of the Phantom Phone in the future?"
Chapter completed!