Pricing range from 32 to 36.

In terms of parameter performance, the 4,000 yuan level of powerful local brands such as Warwick.

Wang Haiyang already feels that the Elf Company is already conscientious enough!

Because the profit margin under this pricing is undoubtedly very bargain, and even this price should not appear on mobile phones with such performance.

After all, as he said, under the same performance parameters, if it is other local brands that already have mature markets, the price must be at least 4,000 yuan.

But in order to gain competitiveness, we can only rely on reducing profit margins in exchange for the market-

But what he didn't expect was.

His words had just fallen.

Ye Chen immediately shook his head.

"How much is the cost? I'm talking about the overall overall cost!"

"Overall cost? If you include advertising, marketing, logistics and distribution, etc., the cost of a mobile phone will be at least 2,700, which does not include the operating costs of the company. If you include those, you may be 3,000.

Second, this is still ignoring the background of R&D investment! So, to put it bluntly, even if we have pricing in the range of 32 to 36,000, we will lose money and make a lot of money!" Wang

Ocean Road.

Ye Chen didn't speak immediately.

Instead, he paused with a little thought.

Then he slowly let out a breath, "Price 2799!"

"What?"

Wang Haiyang subconsciously burst out with this sound.

The others in the conference room also suddenly opened their eyes.

this--

What a joke!

If the price is 2799, wouldn’t it be a fucking loss?

How much money will be lost based on the basic operation of the company itself, product research and development, advertising marketing, distribution and transportation, etc.

"This... Mr. Ye, are you right? The price is 2799? If this comes, how much money will we lose? Don't mention paying back the money, I don't know how much we have to put in it!" Wang Haiyang was anxious and anxious.

.

But what he didn't know was that although the elf mobile phone in his previous life had gained a certain amount of attention after its release, it was precisely because the price did not have an absolute advantage that it was not ideal in seizing the market.

Although it did not affect the Elf’s mobile phones to sweep the world in the end.

However, because of pricing issues, the pace of increasing market share is too slow.

Even if the performance parameters of the first generation of elves phones at that time were definitely worthy of that price.

But don’t forget that the public consumers are more willing to pursue more stable mature brands!

So for Ye Chen, who witnessed the development trajectory of the previous life of the Elf Mobile Phone.

In terms of the brand of Elf Mobile, it is obviously not suitable to start from the mid-to-high-end price level.

The ideal first step is mid-range!

To achieve mid-to-high-end performance at mid-range prices, this is undoubtedly the best shortcut to gain market share and influence-

Of course, this also means that the holes in losses will be terrifying-

It's so scary that few brands can withstand it!

But is Ye Chen's money apart?

Obviously, it’s not bad for two or three years of losses!

"Mr. Wang, you haven't heard of it. I'm talking about 2799. I know your worries, and I know what extent of losses this will usher in! But this kind of losses are still valuable in my opinion, just put them in

Are you afraid that the market share, popularity and brand influence will not be the day when you make a fortune? The first generation of elf mobile phones are treated as a reward for opening a business. In the next second generation, it can be appropriately reduced.

The loss ratio, when it comes to the third generation, the profit and loss will remain the same! According to this development plan, combined with the outstanding cost-effectiveness of the Elf Mobile Phone, it will be enough to stand on the front line of the industry. At that time, the fourth generation of independent systems will be launched.

Then, from this generation to turn losses into profits, isn’t this the most ideal development route?”

Ye Chen continued, "If you can use the first three generations of elf mobile phones to get market recognition, extreme reputation and popular consumers, then when launching a fourth-generation phone equipped with an independent operating system, the public consumers are likely to be

It can achieve seamless connection. Even if the fourth-generation elf mobile phone will have a certain level of improvement in pricing, it can be based on the foundation laid by the previous three generations of phones. This improvement can allow mass consumers on a psychological level.

Arises an extremely high expectation and yearning!”

Listen to Ye Chen's slow writing.

Even Wang Haiyang frowned and was silent at this moment.

He knew that Ye Chen had never thought that the Elf Company would make profits at this stage.

But no matter how he thought about it, he never expected that Ye Chen would use the third generation of elf mobile phone to pave the way for losing money and gaining publicity!

It is undeniable that what Ye Chen said has some truth.

But if we really follow this strategy, how much will it lose in the next three or two years?

And the most important thing is.

As for the new generation of super smart elf mobile phones that Wang Haiyang ideally relies on his own operating system to create, it must be built on the situation of high-end mainstream chips to have the opportunity to achieve it!

Otherwise, how could the "chip shortage" environment caused by the chip blockade of overseas worlds caused by economic and trade reasons, how could it be able to successfully create the ideal fourth generation!

Also, no one can say exactly how the world will change and how the market will change in the next few years. It is somewhat acceptable to have profit pressure dropped to the point where it can maintain the operation of the company.

But if it continues to operate in a continuous manner with a large loss, how big the risks are there!

"Mr. Wang, I know what you are worried about, but what I want to say is that I think more about risk than you!"

Looking at Wang Haiyang's eagerness to speak but stop, Ye Chen smiled faintly.

"Mr. Ye, you are betting!" Wang Haiyang shook his head in a silence.

"Yes, I bet you can develop a generation of elves that are more sophisticated than the next. I bet you can develop the fourth generation of super smart elves mobile phones in the planned range! This is also the reason why I acquired elves mobile phones! If you can't

Developing a unique super smart elf mobile phone means that my acquisition is a complete failure, and it also means that the elf mobile phone has no meaning to me! After all, what I want is not to own a mobile phone brand, and

It is a brand that can dominate the world!”

Speaking of this, Ye Chen also shook his head slowly in a sudden voice and said, "And Mr. Wang, as an investor, I am not afraid of losing money. What else can you worry about? Even if you talk about the Elf Company in the next few years

It is a loss of one billion yuan, but according to the acquisition agreement, the equity you own does not need to be debts for it, so shouldn't this be the best development strategy for you? Besides, you have been in the past years
Chapter completed!