Lin Zhichao ate a delicious breakfast and enjoyed his current life, especially being able to bring a good life to his family.

"This house is still too small! I will try to find a residence or land in Deep Water Bay and Repulse Bay within a year, covering an area of ​​10,000 to 20,000 square feet. Then, I will build a palace for you. I guarantee that you will like it.

.”

He is still too conservative!

Unexpectedly, his career was advancing by leaps and bounds, so the plan had to be advanced. Of course, there is no shortage of garden-style villas in this era, such as Xiaolu (top of the mountain) in Hodong, Yuyuan (repulse bay) of Yu Chengdong, and palace mansion of Mo Gansheng (mid-levels).

Qiande Road) and so on.

Therefore, it would not be unusual for him to build a garden-style villa at No. 79 Deep Water Bay. What's more, the construction will take a certain amount of time, and it may not be possible to move in until the mid-to-late 1950s.

"A palace in Europe?" Xu Caiying said in surprise.

"European style. A large base is used below, which is the podium, and a three-story European-style building is built above, equipped with a swimming pool and a garden." Lin Zhichao explained the blueprint in his mind.

Suddenly, several girls were yearning for it. Everyone actually liked swimming, but Repulse Bay was always a little inconvenient, let alone the public swimming pool, which was almost impossible to go to.

After chatting for a while, everyone was full.

Lin Zhichao goes to work, Xu Caiying and Lin Xiner go to school, Tang Caiyun and Wu Wenying arrange housework for the day, and they can also make appointments to go shopping.

In the morning, Lin Zhichao came to Uniqlo Clothing Company.

In the conference room, Lin Zhichao listened to the work report of the management headed by general manager Zhao Mingyi.

"Sing Tao's flagship store will open on the weekend of the 18th. It will have unified decoration, signage, management and services with Hong Kong. The turnover of the two stores in Hong Kong continues to rise. The turnover of the Central flagship store last month reached 156,000 Hong Kong dollars. In Kowloon,

The turnover of the flagship store last month reached 106,000 Hong Kong dollars, with a total turnover of 262,000 Hong Kong dollars." Zhao Mingyi reported his work seriously.

All the management couldn't help but look happy, this report card is very impressive.

Lin Zhichao also calculated in his mind that with a monthly turnover of more than 270,000 Hong Kong dollars, the profit must be 60,000 to 70,000 Hong Kong dollars, no less than a medium-sized factory.

Really awesome!

In this era, money is easy to make or hard to make, it all depends on whether you have the brains!

The overall positioning of crocodile shirts is mid-to-high-end clothing, which can be regarded as filling a gap in the market. Because there are not many concepts of branded clothing in Hong Kong, either rich people go to tailor shops to customize, or poor people go to small shops to buy unbranded clothing.

Or just tailor it yourself.

Most of the market is made up of the middle class, and they prefer brand clothing such as crocodile shirts. The imported fabrics can change the collar and cuffs. The important thing is that they can wear them without losing face; because crocodile shirts are often advertised on the radio.

, there are posters promoting it on some streets, so its popularity is quickly established.

Lin Zhichao wears crocodile shirts all the time now. He thinks they are very good, the fabric is comfortable, and the styles are innovative. Occasionally, he takes his wife to go shopping for crocodile shirts, not only to inspect the store management, but also to experience the clothing of crocodile shirts.

"The development is pretty good, and we will strive to make persistent efforts. The most important thing is the comfort of the fabric, the quality of production, and the design that keeps up with the times. Only by being consistent for a long time can the brand be deeply rooted in people's hearts." Lin Zhichao said.

"Yes, boss." Everyone answered seriously.

This boss is not simple, this is everyone’s opinion.

Crocodile shirts can achieve today's results because of the boss's ideas. From the decoration of the store, the training of clerks, to the fabrics and design of clothing, and finally to the overall planning and marketing, the boss has made an absolute contribution.

, and it is an unexpected 'good bridge'.

The fabric of the crocodile shirt is also carefully selected from European and American mid-to-high-end fabrics. People in the design department first select it, then take it back to Hong Kong for confirmation, and finally import it. In short, what is important is comfort.

"By the way, boss, there is a clothing store in Xingdao. It was originally called Cardile, but recently I heard that we were going to open a branch in Xingdao, and they actually changed the sign to 'Cartier Crocodile'. I think I am going to sue them.

"

Lin Zhichao was stunned, he didn't expect such a thing to happen.

He knew that the Cartillo brand was founded by three brothers, Chen Jun and Chen Xianjin. In his previous life, Chen Jun purchased the Crocodile brand in 1952, and then the brand was shared between Hong Kong and Singapore, thus extending the Cartile Crocodile brand.

This also led to the fact that there are three crocodile brands in the world, and lawsuits have been ongoing since then.

Now I didn’t expect that the Chen family would dare to directly use the crocodile brand. They are really not afraid of trouble.

Lin Zhichao said: "In this case, I will also go to Xingdao this week to find a lawyer and participate in the opening. This kind of thing can be left to the lawyer, and you can concentrate on the business."

Zhao Mingyi nodded and said: "Okay, they will definitely lose. They are all from the Commonwealth. We registered the logo. They clearly don't understand the law."

I don’t know if he understands the law or not, but in his previous life, Chen Jun seemed to have received an honorary doctorate in law from a prestigious American school. Of course, he might have been bought with money.

In this case, it would be appropriate to take action on the Chen family.

March 18, Sunday.

Sing Tao Crocodile T-shirt officially opened, and the entrance was decorated with joy. Crocodile T-shirt carried out extensive publicity in advance through newspapers, and spent huge sums of money to become an instant hit.

"Lawyer Li, since we are all here, let's cut the ribbon together?" Lin Zhichao said to a young man.

I have long wanted to make acquaintance with Lawyer Li, and now I have the opportunity.

"Mr. Lin is so polite, then I will be happy!" Lawyer Li did not shirk.

Then, the ribbon-cutting began.

Not far from the crowd, two brothers, Chen Jun and Chen Xianjin, were watching all this.

"Brother, that young man must be Lin Zhichao. I didn't expect him to come to Xingdao in person to attend the opening!" Chen Xianjin said.

Chen Jun nodded and said: "I didn't expect that such a big industry like his would actually come to Xingdao to participate in the opening of a branch."

He returned to Hong Kong to open Huamin Trading Company in 1947. He knew that Lin Zhichao was great and had occasionally met Lin Zhichao.

"Then will we be in trouble?" Chen Xianjin asked worriedly.

He has always been a little afraid of changing the name of Cardile to Cardile Crocodile. On the contrary, his elder brother has a special liking for crocodile brand clothing. Because he missed buying it from the Hong Kong government, he was always upset, and finally just added a crocodile to it.

Chen Jun looked like he was fine and said: "It doesn't matter! The crocodile doesn't belong to a certain family, and we don't call it Crocodile Brand directly, but call it Cardile Crocodile. How can there be trouble? On the contrary, we will go shopping later.

When shopping at Crocodile Shirts, we must learn their advantages, and then we will also drive Cartier Crocodile to Hong Kong. I know that Crocodile Shirts has made a lot of money this year and has many loyal customers."

Chen Xianjin smiled and said: "That's not easy. We can learn from other people's strengths and make real brand clothing."

The other side.

After Lin Zhichao and Lawyer Li attended the opening ceremony, they formally discussed the matter of suing ‘Cardile Crocodile’, and all the information had been given to Lawyer Li.

"Mr. Lin, don't worry. Because we are in the clothing industry, Cardile suddenly added the word crocodile and then confused it on the trademark. This is already a serious infringement. I will soon let them go back to their original ways." Li

The lawyer said confidently.

Lin Zhichao said: "Thank you so much to Lawyer Li! By the way, Lawyer Li, I also have a manufacturing factory and shipping office in Xingdao, so I want to hire you as a private lawyer for long-term cooperation in the future."

If you don't maintain good relationships now, others will be prosperous in a few years.

"What kind of manufacturing company?" Lawyer Li asked curiously.

"Are you free? Let me take you to see it. It is a factory with nearly 400 people that produces zippers."

"Okay, Mr. Lin's career is so big. I can't believe that you are only in your twenties."

"Excellent! Shall we go now?"

"good"

Under Lin Zhichao's deliberate efforts to win over him, Lawyer Li also felt that Lin Zhichao was great. He could cooperate and be a friend, which was of course very good.
Chapter completed!