"Today is the first official meeting of our group. I believe everyone has read the information about sweet sixteen carefully. What we want to do this time is brand design.

Regarding brand design, we should remember the following points:

1. Core design is the tip of the iceberg, but it is crucial!

2. Return to the origin and discover the essence of the project or product!

3. Simplicity, clarity and concept are our design principles!

4. Make suitable designs for customers!

It’s not as simple as just handing in a design draft. We not only have to hand in a design draft, but we also need to participate in brand planning, brand promotion, brand marketing and other actions.

Of course, the first step we have to do now is to start with the design. Once we select the works we are satisfied with, we will cooperate with the planning department, publicity department and marketing department to perfectly establish the new brand Sweet Sixteen."

Liu Siqi sat behind her desk and used her soft voice to express her professionalism to the four people sitting in front of her.

I have to deny that from this point of view, Liu Siqi's ability is not just superficial.

An Xinyan sat there and recorded carefully. In her past consciousness, designers, as the name suggests, only need to design. Unexpectedly,

A designer still has to do so many things.

What a great experience!

She secretly glanced at the other three people and recorded what Liu Siqi said, feeling a little comforted in her heart.

Not bad, not bad!

I thought she was the only one who didn’t understand anything!

"Having said so much, do you have any questions to ask?" Liu Siqi asked the four of them with a smile.

An Xinyan saw the other three shaking their heads, so she had no choice but to shake her head and follow suit. In fact, she still had many questions. It could be seen that the other three were shaking their heads, so she couldn't ask.

Otherwise, it would appear that she didn't understand anything, which would be fine in front of other people, but in front of Liu Siqi, she didn't want to be looked down upon by her.

She could only do her homework after get off work, and then ask Aqin when she got home. She would definitely know.

"Since there are no doubts, everyone will follow the brand's design concept. After two weeks, each person will submit 3 to 5 design works to select the ones that best fit the brand image, and then use the selection

The resulting works will be promoted and published. Okay, let’s start looking for design inspiration! Come on!” Liu Siqi gave them an encouraging smile.

An Xinyan sat at her desk in Liu Siqi's office and began to worry.

She had to design 3 to 5 works in two weeks, but now her mind was empty and she had no inspiration at all, which made her a little worried.

Seeing the other three people looking in good condition made her even more panicked.

After all, she is not a professional, and it was pure luck that she got second place this time. Last time, she had a design theme that was easier to associate with, but now this time she just positioned it according to the brand intention, which was too abstract and too broad. In her heart

There is really no bottom and no sense of direction.

Until she got off work at noon and sat down to eat with Wei Han, she was still in a depressed state.

"What's wrong with you? You look depressed." Wei Han frowned and looked at An Xinyan, who was frowning and immersed in eating.

"Uh... what did you just say?" An Xinyan, who was immersed in her own thoughts, did not hear what he said clearly.

After she refused to have dinner with Wei Han at noon yesterday, and ran to the staff restaurant and was surrounded by a group of people, not even having time to have a meal,

When Wei Han was about to get off work at noon today, he sent her a message again, asking to have dinner together, and she readily agreed.

Facing Wei Han alone is much easier than facing a bunch of people. At least he can finish his meal quietly.

"Tell me! What are you thinking about?" Wei Han put down the chopsticks in his hand, stared into her eyes with his deep eyes, and asked lightly.

"Did I say what I was thinking about? No!" An Xinyan quibbled. She didn't want him to think that she didn't understand anything and couldn't do anything at work.

Especially after seeing Liu Siqi's hidden abilities, she didn't want him to look down on her.

"Lie!" Wei Han frowned and said two words lightly.

She doesn't seem to be very good at hiding her feelings, and easily expresses her inner emotions on her face.

Just from the way he looked at her, he knew there must be something on her mind.

An Xinyan felt very uncomfortable being stared at by his cold eyes. She had no choice but to mutter, "That...it's nothing! I'm just worried about the design of Sweet Sixteen this time. I don't even have a sense of direction now."

I haven’t found it yet, and there is no design inspiration at all.”

"Design comes from life, and every work is created for customers. Not only is the visual aspect important, but comfort is also important for clothing.

For example, Mr. Lu and Xun said about dressing: "...Those who are thin should not wear black clothes, and those who are fat should not wear white clothes; women with long feet must wear black shoes, and women with short feet must wear white shoes; square ones

fat clothes

People can't wear it, but it's better than horizontal plaid clothing. If a fat person wears horizontal plaid clothing, it will split the fat person further on both sides, making it wider horizontally. Fat people should wear vertical stripes, which make people look longer and horizontal ones.

It makes people look generous...'

The same is true for design, it’s good when it’s suitable! Just when it’s suitable!

So for the best design inspiration, you need to look for it in life, and observe the people around you to see what kind of clothes are most suitable for them." Wei Han explained slowly in a deep voice, without any sarcasm in his tone.

"He is indeed the president of J&K International. He has a good brain. I give him a thumbs up!" A smile slowly bloomed on An Xinyan's face.

Being so enlightened by him, she struggled with the problem she had been struggling with all morning, but he summarized it in a few simple, clear and easy-to-understand sentences.

All right!

It was because she was too confused at first.

Wei Han was greatly affected by her words of praise. The corners of his mouth raised slightly, and a faint smile appeared in his cold eyes. Then he picked up the chopsticks again and started eating.

"Why create a new brand? Doesn't J&K International's clothing already have a brand?"

"Although J&K International's clothing is currently popular, most of the styles are more mature. After seeing your designs at the anniversary meeting, the bright colors seem to be very popular. In order to meet the needs of people in the market, we must

Be diversified so that you are not limited to a certain point.”

An Xinyan nodded after hearing this. After hearing what he said, it was true. If something is restricted, it will encounter bottlenecks and fail to achieve breakthroughs.

*****
Chapter completed!