The conference room was filled with smoke. Ge Dongzhen opened the reflective glass window, and purple smoke spewed out from the second floor.

The sunlight pouring down from the sky reflects on the car coatings in the parking lot downstairs, creating a dazzling light. The smell of carbon monoxide floating in the air makes people feel a pain around their foreheads.

This is the small reception room of Cai Zhenyi's studio. Ge Dongzhen and Cai Zhenyi smoked here all morning, and the blue plush carpet was already covered with cigarette ashes.

"Do you really want to do this?"

"Get it." Cai Zhenyi said, "The best choice now is this. As long as we drag it into the realm of price war, we will be invincible."

Ge Dongzhen fell into silence.

Ge Dongzhen was originally a senior executive of the Pearl Factory. After the Pearl Factory invested in Cai Zhenyi Studio, he was sent over as a temporary director.

He is here mainly to install a limiter for Cai Zhenyi to prevent Cai Zhenyi from making some decisions that will harm the pearl factory.

But he will not interfere at will with Cai Zhenyi's management. After all, most game producers have strong personal styles. Once he interferes, it is very likely that the game will be eliminated.

However, the plan proposed to him by Cai Zhenyi today made him particularly hesitant.

"Lao Ge, this time it's time to fight with the bayonet. You can't hesitate." Cai Zhenyi said in a low voice.

Ge Dongzhen stretched out his hand and said, "Wait a minute, I'll think about it again."

He took a deep breath, stood up, put his hands behind his back, and walked back and forth.

Cai Zhenyi had been talking to him for so long, but actually he only talked about one thing, and that was: crazily giving out benefits and entering into a price war with "Original Demon".

Cai Zhenyi chose the server launch date of "Different Jianghu" to be on the same day as the 1.1 version of "Original Demon". The meaning is actually quite obvious.

It's a mid-range shot.

They obviously put the server launch on this day not to let players watch the excitement, but to take advantage of the server launch to catch the traffic of the new version of "Original Demon" and at the same time try their best to reduce the revenue of "Original Demon".

When "Original Demon" was launched, it didn't have much content, so it grew up very quickly, and user loyalty hadn't been developed yet.

At this time, a similar competing product comes online and absorbs a group of players developed by "Original Demon", which is equivalent to picking peaches while lying down.

Of course, if you want to pick peaches, you mainly rely on quality. If the quality is similar, then it depends on the welfare.

The so-called price war refers to giving away benefits that are doubled compared to "Original Demon" when the server of "Different Jianghu" is launched.

The game "Original Demon" is indeed of excellent quality, and the high turnover also proves that the quality of this game is indeed good, otherwise there would not be many players paying for it.

But at the same time, there are also a large number of players complaining that this game is too expensive.

On Tieba, some good people made a calculation to prove that "Original Demon" is a forced game:

The minimum draw is 90, and the maximum draw is 180. One draw is converted into RMB, which is 16 yuan. In other words, if you want to draw the character you want, you will need 880 yuan in the worst case!

What's more, the game also has a life system, which requires 7 characters to be full of life. In addition, there is also a weapon system.

Although you can also get card drawing resources in the game, they are still too few! If you want to play happily, you must spend money!

Although this statement was ridiculed by everyone, many people also believed it.

Why? Because the price of "Original Demon" is indeed more expensive than other games on the market.

The current single-draw prices for domestic second-tier games are mostly in single digits, and there is no shortage of card-drawing resources.

There are few games like "Original Demon" where all the resources of a version may not necessarily lead to a stable golden draw.

Of course, there is a reason why "Original Demon" is expensive: the cost of one of its characters is too high, which is far from comparable to other second games.

But this is just the perspective of the game company. No matter how high your cost is, players just want to have fun.

A 3D villain who can run, jump and fight monsters is a character, and a piece of paper is also a character. In the eyes of some players who only pursue strength, there is no difference between the two.

For these players, the price of "Original Demon" is simply unbearable.

Think about it, if you want to play a character with full life and skills, you need at least tens of thousands of dollars. Who can afford it? Isn’t this a money grab?

But it is very helpless. On the market, the quality of "Original Demon" crushes many other games.

There is no other way, even if you want to steal money, you can only let them steal it.

Therefore, on the one hand, many players are clamoring that the game is too expensive, on the other hand, the revenue of "Original Demon" is indeed shockingly high.

Cai Zhenyi gave this situation a name: monopoly leadership.

In Cai Zhenyi's view, the days of this kind of monopoly leadership came to an end the day "Different Rivers and Lakes" was launched.

Your "Original Demon" is an open world, and my "Different Jianghu" is also an open world. If you are expensive in drawing cards, I will give away card drawing resources like crazy.

Those players have been suffering from the payment system of "Original Demon" for a long time! Wouldn't they be happy to find out that the welfare benefits in "Yijianghu" are so good?

In this way, the market that "Original Demon" has finally cultivated has been snatched away by "Strange Rivers and Lakes".

In order to cope with this strategy of "Strange Rivers and Lakes", "Original Demon" must also provide benefits, and give them in the same way as "Strange Rivers and Lakes".

This is what Cai Zhenyi calls a "price war".

Once the opponent is dragged into the realm of price war, "Different Jianghu" will have an absolute advantage.

The reason is the same as before - the development cost of each character in "Original Demon" is too high.

From vertical painting to modeling to the character's personal plot, "Original Demon" creates a character, and it can be said that all visible to the naked eye is money.

"Strange Rivers and Lakes" is different.

There are also card draws in "Strange Rivers and Lakes", but the ones drawn are not characters, but weapons, mounts, and techniques.

Once you draw a character, you have to put a lot of effort into cultivating it, but if you draw weapons, mounts, and techniques, you will have real combat power.

The development costs of these things are almost negligible.

Just design a few texts and a few appearances, and the code can be written with your feet.

In other words, if "Original Demon" starts a price war with them, it will be a real loss of blood, but what about "Yijianghu"? At worst, how many more card pools will be introduced?

This chapter is not over yet, please click on the next page to continue reading! This is Cai Zhenyi’s confidence.

The plan seemed perfect, but Ge Dongzhen was still hesitant.

He frowned and walked around the conference room three times before stopping, turning around and asking: "Are you really sure?"

Cai Zhenyi nodded: "If I wasn't completely sure, I wouldn't have mentioned it to you."

Ge Dongzhen sat down and said: "I suggest that this matter should be contacted with the planning of the pearl factory, and I will report it again."

Hearing this, Cai Zhenyi's brows jumped and he couldn't help but want to explode.

But I finally endured it.

This old guy has made it clear that he doesn't want to take responsibility.

Ge Dongzhen is not a novice, so he can certainly see where there may be problems in this plan.

Giving away benefits is definitely not without cost. If giving out benefits can solve all problems, then aren’t these games now all about giving out benefits? Are they all “Dragon-slaying swords, give them away with a click”?

In a game, characters have their own growth curve, and players must be aiming for a certain goal when developing them.

When the player achieves this goal, the player's motivation will decline significantly.

Generally, games will have some social content at this time, such as gang battles, server rankings, etc., to attract players to continue to increase their combat power.

But "Different Jianghu" has promised before that it will not engage in server rankings.

In this case, giving away a large number of benefits will inevitably affect the life of the game.

This kind of thing for players, if it satisfies them, they won’t play anymore.

Only by keeping them in check can game companies make money.

Therefore, Ge Dongzhen did not make a decision easily, but pushed the matter out and asked Cai Zhenyi to report it to his superiors.

Fortunately, this is just a formality, and the people over there will not take over the blame easily. Naturally, they will let Cai Zhenyi act easily.

So, Cai Zhenyi finally made the decision, and the game was launched online with great benefits.

In response to this decision, all departments are adjusting strategies, and the marketing department has modified promotional materials.

On the game's official account, "Yijianghu" disclosed the benefits for opening the server, using "Sign up to get a thousand yuan bonus" as a striking promotional slogan.

Of course, this free "thousand yuan" does not mean that a thousand yuan is actually put on your card, otherwise you won't be able to pay it back even if you buy the company.

This means that after registering, you will receive in-game benefits, card drawing resources, development resources and other materials worth thousands of yuan.

"Yijianghu" also placed a hot search for the game at the right time. It was listed on the first page for an hour and even ranked as high as 8th.

Soon, a large group of players rushed over to report.

【So sincere! This game is a must-play!】

[I won’t say it anymore, I will definitely play it and make money!]

…

Chen Ya held his cell phone and silently scrolled through the comments on the official Weibo of "Strange Rivers and Lakes".

[I have long said that Donghuang Qixing is the last conscience of domestic game manufacturers. They really want players to be happy. It is a hundred times better than the next door cheating game.]

【Elaborately, which one is next door? 】

[Haha, it’s right next door to that “conscience game” where you can draw a character for 3,000 yuan. 】
To be continued...