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352. Win someone’s love(1/2)

Dong Ishikawa is very confident in Chen Ya.

After so many meetings and solving so many technical problems, their plans finally saw a glimmer of hope.

Chen Ya must be unwilling to hand over the company just like this. If he had been replaced by Dong Ishikawa in that position, he would definitely not be willing to give up.

But he was still afraid.

The main reason is that the name of the Pearl Factory is so scary.

Before, Chen Ya said that Donghuang Qixing was developing competitive games simultaneously with them, the trio was extremely anxious.

In their opinion, companies like Donghuang Qixing are already unattainable, let alone the pearl factory.

Although Donghuang Seven Stars are big, if you meet the pearl factory, you will only have to carry your shoes.

Employees from large factories like Zhu Factory, even if they are dressed as black as crows, are coiled around them with a white halo.

"A Chinese Odyssey" and "Scholar Caichen" developed by Zhuchang are popular all over the country 15 years ago.

Since its operation, these two games have been sold out in tens of millions every month, which is an evergreen tree in the gaming industry.

There is also "Yin and Yang Family", which has created a precedent for domestic two-dimensional games and opened up the popularity of mobile games for 16 years.

As an old house, Ishikawa Toshi was once addicted to "Yin and Yang Family" and could not extricate himself.

A PV in my own home alarmed the pearl factory. This wave is a successful star chasing success.

There were two people coming to Zhuchang this time. One was a middle-aged man with gray hair, who was thin and looked quite capable; the other was a younger man, who was a fat man with a rebellious expression.

After Chen Ya let the two of them into the office, he poured water for them himself.

He did not let anyone else come in, mainly because he was afraid that his employees would feel pressured.

The young fat man sat on the leather sofa, his butt collapsed the cushion, making a "crunch" sound, raised his legs and said, "Mr. Chen, we are here this time, mainly to learn."

He smiled after he said that, as if he thought his words were very humorous.

But Chen Ya was indifferent.

"You two can ask anything if you want to know, and I will try my best to answer."

The young fat man raised his eyebrows frivolously. He said that learning is just a humor. As a leading company in the industry, how could he need to learn from the industry backwards?

And this entrepreneurial boss who looks qualified to be sent to a nightclub actually took it seriously.

The middle-aged gray-haired man has a much more steady personality. He smiled and asked:

"I just want to know if the real-time video mentioned on your company's promotional PV is true?"

Chen Ya said: "You are all seniors in the industry, so you should be able to see this."

The middle-aged man looked at each other with a fat young man.

The difference between real machine and CG images is very different, and the veterans in the industry can certainly see it at a glance.

But the question is, even if it is really a real phone screen, who knows if it can only be run on your company's mobile phone, or can it really run on the mobile phone of consumers?

"Mobile game? Open world? Are you sure?" asked the young fat man with a little provocative tone.

"To be precise, it's a full-term game." Chen Ya said.

"The full-term game means, pc, ps, Xb, etc., want to log in?" The tone of the young fat man was even more unbearable.

"Yes." Chen Ya nodded.

"Is this worth it?" the middle-aged gray-haired man asked in a low voice, "You are a startup company, and your capital is tight. Most of the domestic market is now mobile phones. Is it worth it for you to adapt to other ports that do not account for a large proportion?"

Chen Ya said: "Although the mobile phone market accounts for the largest proportion from the domestic perspective, from the global perspective, the markets of other ports cannot be ignored."

The young fat man raised his tone octave and said loudly: "You still want to be global?"

Chen Ya moved his eyes to him: "Is there any problem?"

The young fat man had a frivolous curve on the corner of his mouth, and seemed to hear something funny, and said loudly:

"Have you ever made a game that even if you have a 5% share in the domestic market and continues to operate for more than one year?"

Chen Ya spread his hands: "Our company has been established for less than half a year, so..."

"Do you know?" The young fat man said in a hurry. "You can't even compete in China. Are you still thinking about running to grab food from foreign manufacturers?"

Chen Ya did not answer, but just smiled and shrugged.

The young fat man continued: "Foreign manufacturers have big 3A games, and players' aesthetics have long been unlimitedly raised. Except for Japan and South Korea, players do not eat the domestic krypton gold game set. Do you still want to go abroad?"

Chen Ya said: "In terms of quality, our game quality is no worse than others. For krypton gold games, I think their market is a blue ocean."

The young fat man finally couldn't help but sneer and said:

"You can figure out that overseas operations are not that simple. Our company's "Yin and Yang Family" and authentic Hefeng Game, going overseas to Japan, is still not as effective as expected."

Chen Ya raised his legs and said, "I am bluntly, your company's so-called gentle style, no matter how exquisite it is, it is ultimately a Chinese restaurant opened by foreigners. It is a skin made for the krypton gold mechanism. The more national it is, the more world it is. It is normal to use gentle style to cater to Japanese players without doing it."

"you?!"

The young fat man was covered in blood and his face was red when he was held back. The middle-aged white-haired man next to him grabbed his arm, shook his head, and signaled him to calm down.

The middle-aged man took the conversation and said, "I'll confirm it again. Can the PV, which is known as the real-time demonstration, run on the mid- and low-end models with the largest market share?"

Chen Ya said: "We are not using high-end models for testing."

The middle-aged man asked again: "What are you doing in the so-called open world? Are you doing MMO or RPG?"

"It's an action RPG."

"That won't be successful," the middle-aged man determined, but then continued to ask, "What is your model of krypton gold card-drawing and improving combat power? How much? Let me talk about it roughly."

Chen Ya smiled and said, "Our krypton gold system is divided into two parts. One is to obtain resources and the other is to draw characters. The characters are big and small monthly cards, which are 68 yuan per month and 30 yuan per month. The characters are drawn for 16 yuan per draw. 10 yuan is guaranteed for purple, and 90 yuan is guaranteed for gold."

The middle-aged man was waiting for him to continue talking. After a while, seeing that he was speechless, he raised his eyebrows and said, "It's gone?"

"It's gone."

"What about the cumulative recharge reward?" asked the middle-aged man, "I'll talk about the first recharge reward, membership level benefits, too?"

"No." Chen Ya said, "this is all our recharge projects."

The middle-aged man showed an idiot expression on his face.

"In other words, all your gift packages and recharge prices are only 30 yuan and 68 yuan?" said the middle-aged man.

"Yes, players can also recharge freely," said Chen Ya.

The young fat man next to him sneered loudly, and the middle-aged man ignored him and said in an incredible tone:

"And there are no cumulative recharge rewards and member benefits? For example, what benefits are New Moon 3 members enjoyed, and what benefits are New Moon 12?"

"No."

"No, do you have no way to protect your Krypton Gold R customers?" The middle-aged man said in surprise.

"We are doing content games," Chen Ya said. "The recharge content will be filled with too much, which will affect the expression of the game content and thus affect the quality of the game."

The middle-aged man's expression became serious: "Do you know that such a recharge setting is not pleasing to both ends? Players with low krypton will think that your recharge is too expensive, and players with high krypton will think that krypton gold is not worth it."

Chen Ya said: "We don't play monkeys."

The young fat man and the middle-aged man looked at each other again, and their expressions were hard to describe now.

Today's domestic mobile games are basically all about recharge.

Mobile games usually set a first recharge reward of 1 yuan or 6 yuan.

This reward is often very cost-effective, so cost-effective that players feel that they are losing money if they don’t buy it.

The purpose and obvious purpose of setting up the first-stop reward is based on the broken window effect—

Anyway, I have already spent one dollar, and it doesn’t make any difference if I spend 5 dollars, 10 dollars, 15 dollars, or 50 dollars.

In fact, the resources included in this song for the benefit are the necessary resources for players to obtain normal game experience.

Without the first charge benefit, you will feel uncomfortable and stuck everywhere when playing.

After recharge, the gaming experience has improved partly. But if you want to achieve greater improvement, you have to continue recharge.

In short, the essence of the first charge benefit is to sacrifice part of the player's game experience, package it into first charge, and sell it to players at a low price.

The same is true for various resource packages in the game.

The game values ​​will be deliberately targeted at players everywhere on the levels, making players unhappy.

The resources that make players happy are stuffed into these gift packs of all sizes.

The consumption amount also progresses from low to high, 1 yuan, 6 yuan, 18 yuan, 30 yuan, 68 yuan...

The higher the price, the lower the cost-effectiveness of the gift package.

But don’t worry, we also have accumulated rebates and member benefits.

The player calculated by counting his fingers, hey, since I have recharged 6 yuan, it is better to recharge 20 yuan and get a rebate.

Since you have been charged 60 yuan, it is better to charge 60 yuan again and advance to membership 3.

Since you have already charged 120, it is better to charge 180 more and get a luxury rebate gift package...
To be continued...
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