"Gentlemen, I hope everyone can recognize the reality. The wave of charity created by the golden wind is rolling towards us."

at the same time!

Neon!

Comera Digital Entertainment Co., Ltd.!

Rooftop conference room!

Moritani Tetsuya, who was sitting with his head bowed, said:

"If you have paid attention to the word-of-mouth trends of players recently, it is not difficult to find some signs,"

"Now, some players are comparing us with Golden Wind,"

"We are all our own people here. I don't think we should avoid anything, open the skylight and speak openly——"

"Why is there public pressure on Silent Hill? Why are we constantly being attacked and criticized?"

I looked around the venue for a week.

Moritani Tetsuya ignored the dark face of President Kamikoshi Keimasa and spoke fearlessly:

"Because for the sake of profit, we kicked away our partners and tried to maximize our profits."

"But at this time, what did Golden Wind do?"

"They are working hard for social welfare and charity, even publicly donating all sales at any cost."

Speaking of which.

Moritani shook his head slightly, frowning.

"Gentlemen, we betrayed our trust for the sake of profit, and they gave up their profit and devoted themselves to charity. Now it is obvious who is standing on the commanding heights of public opinion, right?"

Hear the words.

A circle of executives and Silent Hill project leaders who attended the meeting lowered their heads.

although!

Executive Director Moritani’s words were very heart-wrenching, and even seemed to make others’ ambitions undermine his own prestige.

But everyone knows that Moritani is right.

Not to mention whether this Golden Wind Charity Action was deliberately targeting them, or whether there was someone behind it.

There is no doubt that - Golden Wind succeeded.

Nowadays, Golden Wind not only stands on the commanding heights of public opinion, but can even point fingers at them from the commanding heights of public opinion!

a long time!

I heard President Kamikoshi Kagemasa ask: "What should we do according to what the executive director Isoriya said?"

Everyone looked at Moriya.

Moritani did not hesitate at all:

"Announcement in advance."

hiss--

As soon as this statement came out!

Even the president Kamikoshi Keimasa took a breath!

Announcement in advance!

This is easy to say!

But you know, just such a simple sentence will increase their publicity costs by millions of dollars!

now!

The development of Silent Hill is nearing completion, and the total development cost is approximately $15 million.

Calculated according to the normal publicity and distribution ratio, the publicity and distribution cost is basically the same as the development cost, which is about 15 million US dollars.

However, due to a bad start.

The cunning operation of kicking away Golden Wind at the beginning brought them a lot of trouble with public opinion.

Therefore, in terms of publicity costs, they need to spend at least another five million dollars to fill the reputation gap.

The cost of publicity and distribution became 20 million U.S. dollars.

But now, because Golden Wind has turned around and started a major charity project, their already stable reputation has been shaken from the side.

So they need to spend more money to advance and extend the announcement period.

After a slight shiver, another 2-3 million dollars went in.

Such and such!

After all calculations, the promotional cost of "Silent Hill" has reached 22 million U.S. dollars, and the total cost is close to 40 million U.S. dollars!

The key is!

This money can’t be spent!

None of you here are fools, everyone knows very well——

If we don't announce it in advance now, we can nip this wave of public opinion in the bud as soon as possible before it explodes, and quickly increase the popularity of "Silent Hill".

Then when this wave of discussions becomes raging again at the beginning of next month, they will need to use more publicity funds to make up for the loopholes!

Until then!

But you can’t just fill in two or three million dollars and be done with it!

unless!

"Unless we give up investment in the Silent Hill project now and continue to follow the normal publicity and distribution process,"

Moritani said:

"After all, when it was first established, we only used it as a supporting subsidiary game,"

"Stop the loss in time is a way for us."

Sober Moritani.

have to say!

Moritani Tetsuya, who once made Gu Sheng extremely envious, and even now has not given up the idea of ​​​​taking advantage of the corner, has extremely accurate judgments on the form of the game market!

Moreover, his loyalty is outrageously high!

Although he couldn't stand it, it could even be said that he despised everything Comela did on the "Silent Hill" project!

but!

But he was still able to keep the clearest head and use his best ability to try to keep this IP and keep its profits!

I despise you, but that doesn't stop me from defending you to the death.

Such sentiments and professional ethics are definitely not attainable by ordinary people.

And now!

Moritani had already seen something was wrong.

Regardless of whether "To the Moon" is a project that Gu Sang deliberately created for their Comela, it has already affected the reputation of "Silent Hill" and even the entire Comela.

Just in case!

Does Golden Wind have a backup plan?

What should I do with Comella at that time? What should I do with "Silent Hill"? Should I continue to follow the bet?

Not following?

You have thrown 40 million knives into it, how can you stop?

Follow?

When the time comes, it will cost 50, 80, or even hundreds of millions. Is this just a gamble on life?

Moritani’s worries are not groundless!

Do the math!

Now, it has been several months since they kicked Gu Sang away and terminated their cooperation with Golden Wind.

What has Comella been doing for such a long time?

They're developing Silent Hill, a game that cost $15 million to develop.

So what did the Golden Wind do?

Are they developing To the Moon? A game that only costs $70,000 to $80,000 to develop?

obviously!
To be continued...