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Section 2 Future Directions

"Okay! The stadium must be built, Kenyon, and you will personally catch this matter after you take office. First, confirm the location. I remember that there are many free stadiums in Milan. I think our new stadium is best to choose on the edge of the current city. The land price is relatively cheap and there are no people living nearby, so it is convenient for us to buy nearby land. I believe that under the guidance of our club, the land we bought today will increase by several times in a few years! At that time, our club's fixed assets will be very strong. After determining the location, you will give a detailed report on the funding and the construction time of the stadium. We will study it in detail!" Kenyon's clever plan solved the biggest problem of Italy's inability to build a stadium. Now Xiao Hua hopes to see a stadium that belongs to Inter Milan tomorrow.

"OK! Don't worry, I will do this matter myself as soon as I take office. But the biggest problem at the moment is the funding issue. I estimate that it will cost about US$200 million to build a modern new stadium and some supporting facilities. We must prepare early." Kenny was not sure whether the club could pay such a large sum of money.

200 million! Xiao Hua was secretly surprised! "This number is a bit large, but since we have a way to build a new stadium, we must not give up. Money can be slowly figured out. You should start working as planned. I will also find a way to do it at the same time. I believe that money can always be solved."

Xiao Hua's answer made Kenyon temporarily relieve his heart. The issue on the court has been discussed for the time being. Both of them were silent for a while. Kenyon changed the topic and said: "Masco, I think there is a need for in-depth reform within our club, and the responsibilities of various departments need to be re-set and divided."

"This is indeed necessary to be changed. I invite you to come and prepare for reform. So after you take office, you can make sure to change it boldly. I plan to completely separate the competitive and business aspects, and set up two parallel departments below me. You and Fachetti are in charge of the same department, and you will be fully responsible for the business aspects at that time." Xiao Hua threw out the big framework he set up.

"I think this arrangement is good. After I take office, I will re-dividend the departments below me. I think the current organizational structure of our club is not suitable for future development. By the way, what do you think about listing on Musco?" Listing is always something that a business person is very eager for, and Kennyon is no exception. Especially now that many clubs in the UK are listed, Kennyon also wants to know whether the boss is enthusiastic about listing.

Xiao Hua actually did some research on the listing, so Xiao Hua also had his own ideas on this issue. He shook his head and said, "At present, our club is essentially a limited liability company. Only the vice chairman and I have shares in the company, and I have 80% of the absolute controlling rights. This structure is obviously not the structure of a listed company. However, this structure also has its benefits. For example, under the current circumstances, players do not have to be supervised by anyone, nor do they have to consider the business situation. As long as I agree, it is enough, just like we just mentioned

If our company is a listed company, I guess the board of directors will not agree to the construction of a new stadium! In short, our club decisions are relatively simple at present. In the current situation, I think this simplicity is beneficial to our company. Everything we currently need good results to ensure, which is also a characteristic of the sports industry. The improvement of performance will definitely require spending money at all costs. Maintaining the current company structure will be conducive to the improvement of the team's performance. I think it is better to go to the market after our company is on track."

"You are right. It is better to maintain this structure at present. However, I think we still need to develop to list in the future. Since listed companies are subject to more legal restrictions in capital, profit rate, operating and financial conditions, the team will be more commercialized. After listing, our company will be able to reach a big step, and its capital can be more flexible, its reputation in society will be significantly improved, and its influence will be expanded. At the same time, although it will be subject to information disclosure and restrictions by the shareholders' board of directors after listing, these aspects are conducive to the healthy growth of a company in the long run. If we want to truly develop Inter Milan into a huge sports industry, we must regulate these places." Although Kenyon agreed with Xiao Hua's idea of ​​not listing for the time being, he still tends to let the company go public in the future.

"Well, listing in the future is a trend. At present, we need to sort out the internal structure first to lay a solid foundation for development and listing." Xiao Hua also agreed to let the company go public in the future. Listing is actually an affirmation of a company. Moreover, after listing, the market will make various regulations on the company, which are conducive to the company's real and healthy development.

"After saying so much, we didn't talk about football! Musco, I want to know your future business philosophy for the team!"

"Actually, the key to doing football and sports is the results. If there is no results, our fans will be dissatisfied. If the fans are not satisfied, our lives will not be easy. Once the results are achieved, I think fans will watch our games more enthusiastically. Buy our souvenirs, and sponsors will pay more money. Everyone in this world likes champions! So while developing the football industry, we must first focus on the construction of the team and must achieve results. However, in addition to the results, I think this is also very important for the stars on the stadium. Many fans, especially some non-local fans in Italy, are all swaying fans. They may not have teams they particularly like, but they basically have stars they like. These stars are a precious wealth, and they will help us win these precious fan groups."

Kenyon nodded after hearing Xiao Hua's words: "What you said makes sense. In fact, the key is results and stars. As long as our team can have these two aspects, I think the number of our fans will definitely develop rapidly. I think merchants will not be stingy with their funds at that time."

"So in terms of team building, I plan to capture the team's results and star strategies. We need stars, but what we need is stars suitable for our team. We cannot lose our results for the stars. At present, our coach Wenger and manager Fachetti are both very good football talents. In this regard, I will fully consider their opinions in the future, but I will also try to introduce several appealing stars, which will be very helpful for us to develop the market." Xiao Hua feels that he cannot complete the route of Real Madrid, but he cannot completely abandon the route of Real Madrid. He should find an intermediate route in it and find a balance point between business and performance.

"When it comes to the development market, I think we should aim overseas. The Italian market has definitely been fully developed. European countries have their own developed football industry, and there is little room for development. In the future, there are only two markets that can be developed in the world."

Before Kenyon could tell the two places, Xiao Hua took over and said, "Asia and the United States!"

"Yes! These are these two places!" Kenyon smiled at Xiao Hua. It seemed that this boss was a smart person, and doing things under him should be a good choice.

Xiao Hua also smiled, very happy. It is really good to have Kenyon, a person who knows how to make money by football, as an assistant. "I have been observing these two markets for a long time. After you start working, I hope you can go to Asia, China, Japan, South Korea, and Southeast Asia to take a look. Arrange the friendly matches we go there after the end of this season. I hope to take the lead over other teams. Develop a group of fans in Asia first. I don't plan to make money at the moment, but I must cultivate a group of Inter Milan fans in Asia. Gradually, these fans will drive more people to become our fans. Now whoever takes the lead is a huge advantage!"

"You have a good idea. Asia's economy is developing very fast now, and there are many fans. As long as we establish our Inter Milan brand there, it will be much more convenient for us to develop it in the future." Kenyon agreed to Xiao Hua's arrangement.

"It's time for you to work hard, but if it weren't for being too busy, I would really want to go to Asia to see you." Xiao Hua couldn't help but think of China when he said this. Maybe he should go and see you when the team goes to the game.

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Chapter completed!
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