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Chapter 72 Record-setting operations

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After successfully reaching an agreement with the government, Facheti immediately put in new work and must re-negotiate with several TV stations in accordance with the newly signed agreement with the government.

The agreement stipulates that 50% of the broadcast rights of the League One and all broadcast rights of the League One must be obtained by public television within two years, and only one buyer will be given to the League One. After arduous negotiations, the Italian state television station finally bid 60 million US dollars.

Sky TV and Mediaset TV have fought fiercely for another 50% of the broadcast rights (including the broadcast rights for the most important game in each round). Although only 50% are the most profitable and valuable game for paid TV stations, it is actually the highlight of each round of the league. This 50% has actually achieved their goal, and ordinary games are inherently dispensable for them.

Fachetti made full use of their mentality that the two companies were eager to obtain broadcast rights, and they did not make any statements when they were working back and forth between the two companies, but they kept saying that the price was not suitable, which forced Sky TV and Mediaset TV to raise their quotations again and again.

Facheti knows very well that neither of the two clubs is willing to lose this opportunity. The broadcast rights in the past two years are of great significance to their two companies expanding the group of paid users. In a sense, they can accept it even if they lose a little money.

In the end, Sky TV, which was rich and had tasted the sweetness in the UK, was even more willing to pay, and finally quoted a sky-high price of US$350 million in two years, and said that after the contract was signed, the 350 million US dollars would be immediately transferred to the professional league account, but it said that the price was the final price and would not be raising the price! Mediaset only paid US$300 million.

At the subsequent plenary meeting of the Professional League, everyone unanimously passed the offer from Sky TV and Italian National TV. The two TV stations added up to two years of TV broadcasting rights to the Italian Professional League brought a total of US$410 million in revenue. Of which 10 million US dollars were required to hand over the government and distribute US$40 million to the League B. The 18 Class A clubs received a total of US$360 million in cash. This huge amount of funds was a timely rain for many teams living near the poverty line.

According to the equal distribution of 47% of the teams, 27% are allocated according to the number of broadcasts of the club's games, and 26% are based on the principle of the end of the season ranking. After preliminary calculation, if Inter Milan can remain in the third place within two years, and his high photogenic rate, Inter Milan will be able to get at least US$40 million. As long as they can stay in the first grade, even if they are ranked in the last few years, they can get at least 15 million in two years. With such a high return, no wonder many small club owners who sighed when they came out became raised and raised when they went out.

After the meeting, Facheti immediately held a press conference as the chairman of the Professional League, introducing in detail to the outside world the changes in the TV broadcasting rights this year. Although many reporters were prepared for this, they were still surprised by such a huge broadcasting fee!

"The era of TV dominating football officially entered Italy", the next day, media reported on this, and most voices in the report expressed concerns about paying TV entering Italian football! Most teams also expressed a certain degree of resistance to paying to watch games next year. In short, paying to watch games is still a new thing for most Italians, and Sky TV still has a lot of work to do.

There is less than a month left before the start of the league, and the club's hard work, Inter Milan's sponsorship contract for the new season has been finalized.

The main sponsors have increased to three this year: chest advertiser sponsor: Beneli Group (6.5 million US dollars, this year is the last year of a three-year contract); team uniforms, training suits, sportswear sponsors and club comprehensive partners: Nike (Nike will provide an additional $1 million in bonus since he will participate in the Champions League this year. In addition, Nike promised $3 million after winning the championship last season will also be included in the sponsorship fee for this year. The total sponsorship fee reaches $10 million, with the remaining 4 years of the contract), beverage sponsor and comprehensive partners: Pepsi Cola Company (3 million US dollars of main sponsorship fee plus at least $1 million in player portrait commission, totaling more than $4 million, with the remaining 3 years of the contract.)

First-tier sponsors have increased to seven this year, Italian TIM Telecom (2 years remaining in the contract of 1.2 million US dollars); Moreti Beer (800,000 US dollars, one year remaining in the contract); Armani Clothing (800,000 US dollars, one year remaining in the contract); Volkswagen Group (the contract expires, the contract is renewed for 3 years, and the annual sponsorship fee increases to 2 million US dollars); Alitalia (500,000 US dollars, one year remaining in the contract); KFC (1 million US dollars per year sponsorship fee, plus annual

The 1,000 square meters of land outside the new stadium is rented for US$2 million, which is the income that Inter Milan can earn this year. In addition, the exclusive fast food food operation rights of the new stadium of US$3 million will need to be obtained after the new stadium is completed every year); Hilton Hotel Group Corporation (a new contracted company this year, the annual sponsorship fee of 3 years contracted is US$800,000, of which US$500,000 is offset by the room fee and catering and entertainment fees of the Hilton hotel where Inter Milan stays for away games).

The above 10 companies provided a total of more than US$30 million in sponsorship fees.

As Inter Milan will participate in the Champions League this year, the scale and influence of the Champions League have also increased the revenue of the home billboard for the European Championship this year, earning a total of US$4 million.

The home billboards of Italian domestic league and Italian Cup matches are also very ideal due to the stimulating sales of the league championship last year. Inter Milan can earn at least US$10 million in the new season.

Based on the sales situation last year, Inter Milan's jersey and souvenir sales profit this year will increase by about 40% compared with 24 million last year to more than 30 million US dollars. Among them, the sales profit through Nike's global sales channels will increase to 15 million US dollars, of which Nike will share about 7.5 million. Inter Milan's sole sales in domestic stores in Milan and Italy are basically saturated, and this year is still almost about 15 million US dollars as last year, but this money does not need to be shared with Nike.

The sales of jerseys and souvenirs earned Inter Milan $22.5 million.

In this year's transfer, Inter Milan sold Paliuca in exchange for US$12 million in exchange for US$12 million, and sold Delvicio to Roma for US$8 million. Maniconel, Bianchi and Festa, the three substitutes were sold, and earned a total of US$4 million in profits, and also acquired Nedved and Pobosky for US$8 million. Inter Milan earned 16 million in transfers. After Xiao Hua took office, Inter Milan has not only not spent money on players' transfers for two consecutive years, but has made some profits. Now Italy is very curious. Can Inter Milan not only make money but also improve its strength this year like last year?

Last season's league championship and cup championship won a total of US$5 million in prize money and share for Inter Milan. In addition, the total prize money provided by some sponsors was about US$8 million.

In terms of TV broadcasting rights revenue, Inter Milan and all Italian clubs have finally made a breakthrough this year. Compared with the 3 million US dollars in the previous two years, Inter Milan can earn at least 20 million US dollars this year.

In terms of ticket revenue, since it can participate in the European Champions League next year, Milan fans are very enthusiastic about the ticket price of the Champions League, which is much higher than the league. Affected by this, the ticket revenue this year will also increase slightly compared with previous years. If you can enter the top 8 of the Champions League, Inter Milan can ensure a revenue of 40 million US dollars in tickets this year.

This year, Inter Milan has added another income compared to previous years, and the rent of land near the new stadium. Several units have begun to build their future stores near the new stadium, and several have even opened their doors. Among them, Nike has taken out US$50 million to rent land and purchase advertisements in the new stadium, but this US$50 million has been used by Inter Milan for the later funding of the stadium construction. Deleting the rent of several other Nike companies can bring at least US$8 million to Inter Milan.

After calculation, Inter Milan's operating income will easily exceed 100 million yuan this season, reaching a record 144 million US dollars!

In terms of expenditure, the Inter Milan Club's salary budget this season has increased by about 25% compared to last season. Including all players, the total salary of officials and staff has reached US$26 million, plus 100% personal income tax and about US$2 million in player winning bonuses and employee bonuses per year. Pre-tax salary expenditure will reach US$55 million.

This season is Inter Milan's last year at Meazza Stadium. The annual loan, management and maintenance fees of US$12 million should be given to the municipal government for the last time. Inter Milan will move into the brand new Angelo Morati Stadium next season. In addition, the Pinetina training base also requires US$3 million in maintenance fees per year.

The club's usual accommodation and transportation costs have increased slightly this season, with a budget of US$3.5 million.

The club's operating expense budget also reached US$3 million.

Since it had already paid back 15 million US dollars last year, Inter Milan currently has 135 million US dollars in loans from National Bank of Italy and European banks. This season, it still needs to pay 15 million US dollars to repay its debts, and the interest rate this year is still 3 million US dollars. Total this year Inter Milan will pay 18 million US dollars this year.

In this way, Inter Milan will make a profit this year, and the profit amount will reach a record $48 million.

After paying back 15 million US dollars, Inter Milan's current arrears in the bank have been reduced to 120 million US dollars. After obtaining 48 million yuan, Kenion immediately allocated US$25 million to continue repaying the loan. In this way, Inter Milan's current arrears in the bank have been reduced to less than 100 million US dollars, successfully fulfilling the promises made by Kenion at the club meeting a few months ago.

Part of the remaining US$23 million is to prepare for the winter transfer to supplement strength, and part of the budget left to fully implement the Inter Milan by You this year. This huge and trans-era plan will officially come out this year!

This holiday this year, the work of the Inter Milan Club went smoothly and successfully, with operating income reaching a new high. Facheti's successful election as president of the Professional League, everything shows that Inter Milan has continued to maintain high growth over the past two years.

It was not long before the start of the league, and everyone once again turned their attention to the team. After a long period of rest, the players of Inter Milan have gradually concentrated from various vacation locations around the world to the Pinetina training base to start preparations for the new season.

The first thing that comes after players gather every year is to determine the numbers of each player in the new season.

The No. 10 jersey, which symbolizes the highest honor in the world of football, still belongs to Robert Baggio this year. Wearing the No. 10 jersey symbolizes that the players must shoulder greater responsibilities. Everyone is looking forward to the thirty-year-old Baggio to a higher level in the new season!

No. 9 and No. 11, which have special significance for the striker, were obtained by Ronaldo and Vieri respectively. The new Inzagi carried forward the spirit of Lei Feng and took the initiative to choose a number like No. 28 that no one wanted.

After transferring to the top 1 goalkeeper Paliuka, the young goalkeeper Buffon got the No. 1 jersey, but this does not mean that he is the definite main player this year. For the young Buffon, he must always maintain his good form, otherwise the 18th No. 18 Kudicini, who is more mature than him, will definitely replace him without hesitation.

On the back line, the team captain is competent for full-back and central defender Bergomi still wears his No. 2 jersey; the No. 3 jersey belongs to Carlos; the right back Zanetti chose No. 4 jersey, and the newly joined Deselli won No. 5 jersey; Frasi continued to wear the No. 6 uniform of last season; Cannavaro chose No. 14 jersey.

This year, Inter Milan's midfielder added two Czech stars. After coming to the team, the two Czech boys were very modest and did not make any special requests for the number. Nedved chose No. 21 and Pobosky chose No. 17. It felt like they could join Inter Milan. It didn't matter what the jersey number was.
Chapter completed!
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