Section 70 Television Broadcasting Rights (Part 2)
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In addition to focusing on the issue of the new season's television broadcast rights, the three-day meeting will also determine the number and qualification review of the two-tier league clubs, the schedule of the new season, the number of foreign players playing places, and other issues such as the sharing of commercial income.
However, compared with the television broadcasting rights, other agendas are much simpler, and the next few rounds of meetings went smoothly.
Since all EU countries will officially implement the Boseman bill from the 1996-97 season, the Serie A will also be adjusted in turn: from the 1996-97 season, the Italian League One will lift restrictions on EU players' play, and players from EU member states will not be considered foreign players. In addition, non-EU players are still limited to 3 players per game. However, in order to avoid the phenomenon of destroying Italian football by 11 people on the 11 teams' rosters, which are all foreign names, Facheti initiated a gentleman agreement, and all teams have made guarantees that at least 4 Italian local players will be sent in each Italian league. All clubs have expressed support for this agreement, and everyone has promised to abide by this gentleman agreement.
1996 coincided with two major events in the European Cup and the Olympics, so the Italian League this season will be postponed by one week compared to previous years. The specific schedule of this season was successfully released at the conference. On September 7, 1996, Inter Milan will play at the Meazza Stadium to face the newly promoted Verona team of this season. This game will also be the opening game of the new season.
The originally planned three-day meeting finally completed the entire agenda in just 2 days. The first plenary meeting of the new season should be said to be very satisfactory. The election of the new chairman and most of the issues were successfully resolved. At present, the issue of only the right to broadcast has not been finally resolved.
As soon as the meeting ended, many representatives said goodbye to each other and hurriedly left Rome and returned to their respective clubs. The day when the league began was not far away, and each club could not live without these senior executives for a minute, and Inter Milan's manager Fachetti was unable to escape for the time being, because he is still the chairman of the professional league, and he must stay in Rome now to prepare for a meeting with the Italian government's internal director Massa, who is in charge of sports.
In the cafe in the hotel, Xiao Hua and Fachetti were drinking coffee while chatting, "Musco, I'm afraid that this position I've done now will have a great impact on my work in the club. Do you think..."
Before Facheti finished speaking, Xiao Hua immediately stopped him firmly: "You need to say nothing, the position of the club manager is now and will still belong to Jacinto Facheti in the future! But it is a bit hard for you to have two positions now. I consider arranging two assistants for you. It is a bit hard for you to have two positions at the age of two!"
"Musco, you are here again. I don't think I am old. Last time you asked me to quit smoking and drink less coffee, I'm all pretending now." Fachetti smiled.
Xiao Hua quipped: "Didn't you notice it? Is your spirit much better than before after you followed my advice? I look at least 10 years younger."
"My heart is at least 20 years younger!" Facheti, who had just been elected as chairman of the professional league, is now in high spirits. If it weren't for Musco in front of him, Facheti would have gone to compete with the older ones.
"Haha! But Jacinto, I plan to let Bergomi be your assistant after he retired. I think he is about the age of retirement in the past two years, and you need a capable assistant. I think he is very suitable to help you!" Bergomi has always been eager to enter the management of Inter Milan after retirement. If he is by Xiao Hua now, he will definitely be unable to help hug Xiao Hua and kiss him.
Fachetti nodded and said, "Yeah is the most suitable candidate. When I retire in the future, he will be able to take over. I agree with your decision!"
"It's still early for you to retire! Don't get me wrong about me being asked to find someone to take over you. I just want to find someone to share the burden with you. I know that you may not be satisfied with anyone other than Bergomi."
"Okay! Muscow, when will you go back to Milan? There are so many things to do in the club now. You can't stay here. I will return to Milan right after the busy few days. The new season is a very important season. Besides, I am working for the professional league these days. I am afraid that we will have a bad impact when we are often together."
"Well, I have considered what you said, so I will take a plane back to Milan tomorrow. By the way, Massimo called me just now and told me that Massane promised to have a private meeting with you tomorrow in this hotel."
"A private meeting? Does the government have no courage to negotiate?"
"From the current situation, it may be difficult for the government to agree to change the current policies. I am very worried that you will be unfavorable every day!" Xiao Hua said worriedly.
"These are all the consequences of interests. I originally didn't plan to convince the government easily, but I think as long as we put enough pressure on the government and put forward a gradual plan, the government should be loose." Facheti said while taking a sip of coffee. Since he agreed to Xiao Hua, Facheti has rarely drunk coffee.
"It seems that you have plans in your heart, so I don't think I need to worry about anything anymore. I hope I can hear good news from you!"
"Musco, during the past two years I worked with you, you have often negotiated some negotiations that seem impossible to be successful in the outside world, including myself, and I have learned a lot from it. This time I am very confident that I will establish a thorough prestige through the issue of television broadcasting rights!" Fachetti said confidently.
The next day, Xiao Hua flew back to Milan after the early flight, and Facheti met with Sports Minister Masane in the hotel under the recommendation of Massimo.
Like Facheti, Masanne has taken office as a new official. After the left camp won this election, many right-wing people in the government chose to resign, and Masanne's predecessor is one of them.
Since it is the new official who took office, Facheti, this negotiation may be more difficult, because changing the current TV broadcasting system will definitely hurt the interests of the government, and no new official who has been in office for less than a month is willing to make such a decision.
"Mr. Masane, first of all, I would like to represent the Italian football industry and welcome you to serve as the Minister of Sports. I hope that our football industry will receive more support from you in the future!" As soon as the two met, Fachetti warmly greeted him and shook hands.
Masane smiled and replied: "Mr. Facheti, I would like to congratulate you on your position as the new chairman of the Professional League. We both will definitely need to meet and discuss frequently in the next four years. I hope we can cooperate happily!"
"Sure! Sure!" Chetty signaled to the other party to sit down.
After the two sat down, Massane suddenly changed his face: "Italian football is a very important event in our country. The number of fans is temporarily more than 80% of the total population, so the stability of the league is the most important job of me, the sports minister. However, I have heard some rumors recently. It is said that some clubs are not ready to accept the new peace agreement from Italy's national television station for this reason. The news of Mr. Facheti is not very wonderful. Once this happens, I think the consequences will be very serious!" As the saying goes, there is no airtight wall in the world. Because it did not sign a contract with Italian national television station at the professional league meeting as usual, the government and the outside world have a premonition that the club may be making trouble again this year.
Facheti smiled and said, "At our regular meeting, there are indeed clubs who have proposed to hold a strike, but I have temporarily suppressed this voice. The main reason why I am so anxious to meet you is to avoid this situation. I hope to solve this problem smoothly, just like you!"
"Oh! I think the reason why they wanted to strike was simply because they thought the Italian state TV bid was too low? But this is the government's policy and the clubs are absolutely not allowed to destroy it!" Masane said firmly, wanting to let the other party know that it is impossible to destroy this policy.
"The professional league will continue to hold meetings next week. If there is no possibility like you said, I am afraid it will be difficult for me to stop the impulsive behavior of some clubs. You should also know that many Italian clubs are in financial difficulties now. The income from TV broadcasting is equivalent to life-saving money for them. For this amount of money, I guess they really dare to do anything!" Fachetti said helplessly. He knew that Massane and the new government would definitely not want to see the new Serie A suspension in the new season, so he had to use this to put some pressure on the newly appointed Massane, at least to make him willing to listen to himself.
Sure enough, Masanne's brows were obviously tightened and asked: "These clubs are going to strike for money. You can imagine how bad the impact will be. Fans will definitely not agree. Sports should never have too much relationship with money."
Fachetti shook his head and said, "I can't agree with what you said. The right to broadcast the TV is the property that the club should own. Now we just want to take it back. I think the fans will definitely understand this. Because in the past few years since the center-right government was in power, our clubs have been accepting unreasonable exploitation. I think if there is really a resentment from the fans of the strike, it is very likely that they will fall on the government!"
"If it is broadcasted by Italian state TV, all Italians can see the Serie A broadcast, and fans will definitely express their support. Once it is sold to a paid TV station, many Italians will not be able to see the TV broadcast. I think that if this happens, fans will blame the government!"
"The Italian state television station relies on policy protection to take away the right to broadcast the television at a low price every year. They don't know how much benefit they have obtained from it. These benefits are exploited from our clubs, which indirectly causes many clubs to go bankrupt. I think fans are definitely willing to be earned by their beloved clubs through reasonable means rather than by some institutions through unreasonable means." The two of them were very polite at the beginning and gradually became a little hot.
"The government is doing this just to prevent football from getting too stinking into too much copper odor!"
"Do your center-left government think so?" Fachetti knew that Masane would definitely not say anything to support the center-right government policy.
"Sports have nothing to do with left and right!"
"Why doesn't matter? I think it's very important. After so many years of government in power, our Italian football has been regressing, and even the title of the world's most proudest No. 1 league is almost impossible to maintain. I believe that your new government in the center left certainly does not want Italian football to continue to decline like this! If you can make Italian football rise again and the Italian league continue to dominate the world, I think you will definitely get more votes in the next election!"
"What does the sale of TV broadcast rights have to do with this? You seem to be too far away." Masane said dissatisfied.
Fachetti smiled and said, "Why is it okay? Now Britain, Spain, Germany, the world's powers have a much higher TV broadcast income than ours, Italy. Their league is getting better and better with the help of funds. I can't tell how many years our national team can continue to rise. Even our league may only be ranked second in the world, third in the world or even fifth in the world! At that time, I see that the fans and the outside world will definitely express strong dissatisfaction with you and I. Maybe we two may step down together, and they will even be named the sinners of Italian football!"
"This is not something I can predict for the time being. Now I only know that it is definitely not possible to let go of the right to broadcast the TV." Masane shook his head firmly.
"Mr. Massane, I think you should think carefully about what I said just now. The decline of Italian football can be completely avoided. Now the professionalization of world football is unstoppable. If we can correct some previous practices that do not conform to market laws from now on, our Italian football can still be the world's number one, and gradually we will achieve greater development. At that time, your government will inevitably gain greater benefits. And if you stick to this small interest in front of you, the league will not be able to develop and the Italian football will decline across the board, the government will definitely be the final victim. I think you should consider it. Giving up a little immediate interests and striving for greater benefits in the future is the right way!" Fachetti said earnestly.
Masane's attitude at this time also became a little loose. Fachetti's words really make sense, just like killing sheep and fattening sheep. I said that many government policies have slowly come to the verge of bankruptcy. This is completely a matter of only focusing on the present and disregarding future practices. "Mr. Fachetti, when you were a player, I was also an admirer of yours. At that time, I thought you were the best player on the planet. Today I found that you were so outstanding at the negotiating table. What you said just now is indeed very reasonable, but I still want to say that many officials of the new government have just taken office. It may be difficult for you to make such a big policy change."
Fachetti knew that his purpose had been achieved, so he hurriedly said, "Mr. Masane thanks you very much for your praise. As for the difficulties you mentioned, I understand it very well. I don't mean that you completely change the current policy. Do you think it is feasible if you just relax some of your rights?"
Masane looked at Fachetti and asked, "It turns out that you have considered everything. No wonder you have been leading me by the nose! Okay, let's not be too slow to say your plan quickly, right?"
"Haha, then I won't be too slow. In order to make both of us feel difficult, I prepared a two-step plan in advance, and see how it is!" After saying that, Fachetti handed a document to Masane opposite.
Masane took the document and scanned it hurriedly, then closed it, lowered his head and fell into deep thought.
"What do you think?" Fachetti asked after 3 minutes of silence.
Masane reopened the document and said: "This year and next year are set as buffer periods for the reform of television broadcast rights. For this reason, the television broadcast rights will be sold this year and next year. 50% of the broadcast rights of the League One and all League Two matches will be sold to Italian national television stations, and the Italian national television stations will be allowed to produce highlights and other programs. The other 50% allow the Italian Football Professional League to decide independently which TV station to sell to, and this 50% will include the most important league in each round, and the specific choice of which game is to be purchased by the telephone.
The TV station makes a choice, and it also has the right to produce and play the highlights. The benefits of the entire TV broadcasting rights will be determined by the professional league through a democratic method, which will not allow the club to contact the TV station privately and sign a contract. All matters regarding the TV broadcasting rights must be negotiated by the Italian Football Professional League. After a 2-year buffer period, the restrictions on the TV broadcasting rights will be completely relaxed, but the clubs are still not allowed to sign a broadcasting peace agreement with the TV station alone. The TV broadcasting peace agreement must be signed by the professional league, and the distribution will be determined through a democratic method."
"Yes, Mr. Masane, how do you think of this plan? Is it feasible? Finally, these restrictions were formulated in consideration of the development of the entire Italian football, so that we can effectively avoid the situation where strong teams are too strong and weak teams cannot survive."
Masane did not give an answer, and he was still fighting fiercely. For the newly appointed person, this decision was too difficult to make.
At this time, Fachetti stopped urging him and took a leisurely drink of coffee and waited for his opponent's decision.
Chapter completed!