Shen Jiali's purpose is simply to fight a tough battle.

If we can't compete at the provincial level, and the town level seems immature at the moment, then all the places with potential at the city level should be opened into supermarkets and use the black hole effect to resist the attacks of those giants.

On October 7, less than half a month after the last eight Bear Supermarkets opened, Wal-Mart took the lead in sounding the clarion call and set up a Wal-Mart branch in Yunzhong Province. It focused on supermarkets and opened seven stores in the following cities.

Wal-Mart medium supermarket.

At the same time, the old rival Carrefour announced that it would open four branches in Linyang, Kaiqu, Zuolong and Bingzhou under Yunzhongsheng at one time, and several other large brands such as Ruixin and Linkage followed closely to seize the market.

Such a big move was made without any warning in advance. If Little Bear Supermarket hadn't started the layout early and paid special attention to them, I'm afraid they would have been caught off guard this time.

As they began to select a location, lay out the layout, and submit the review of the expenses required to open a store, numerous media and newspapers in Yunzhongsheng also began to publicize it overwhelmingly. Some of them were paid by others to help advertise, and some were reported spontaneously.

After all, attracting these top supermarket brands to join in also confirms their achievements over the years. Even the morning paper that advertised No. 1 Store last time was published for three consecutive days.

At this time, the headquarters of these big brands discovered something embarrassing for them!

Every city below actually has a supermarket open for business, and some prosperous cities such as Linyang City have more than one such supermarket.

Some of them opened outside shopping malls, and some opened in densely populated residential areas. Without exception, all their favorite places were robbed. Don’t they understand that supermarkets have exclusivity, or the black hole effect?

What....

Of course I know it, the question is what’s the use of knowing it!

Now that people have been sent here a long time ago, advertisements have been overwhelming, and many TV stations and media are happily waiting for them to come here. Is it necessary to suddenly announce that after comprehensive consideration, Yunzhong Province is no longer suitable for opening a supermarket?

They ran over happily but were told that they were too late. Should we let them go back? Well, even if they lost face, the problem is that if so many media campaigned for them, wouldn’t it be a slap in the face? They would never want to come to Yunzhong Province again in the future.

Mixed up.

It can be said that I have to bite the bullet and fight hard...

Those customers who have been shopping at Little Bear Supermarket for half a month have gradually formed a certain degree of loyalty. To win them back is like waking them up and changing to another bed when they are about to fall asleep.

Go to bed.

They wouldn’t believe it if they didn’t get beaten at this time!

A dilemma was suddenly placed in front of them. In this case, they could only bite the bullet and make intensive preparations while the other side began to quietly investigate the information about Little Bear Supermarket.

It turns out that I started my business in an Internet cafe...

It turned out that he was just one step ahead of me...

It turns out that they only seized the market at the municipal level? The provinces and lower towns have not touched it...

The question is, what can we do if we know it? After understanding this, there is no way to change the status quo except sulking in the heart. After thinking about it, many giants still discussed a way to deal with it, which is to launch an attack when Little Bear Supermarket's foothold is not stable.

On October 10th, several giants no longer hesitated and began to target the areas they had long been optimistic about. Ren Xiaowei and the others thought that by seizing the market in advance, they would be forced to move further away from the Little Bear Supermarket. Who could

I once thought that people didn't do that at all.

Even if the competition fails in other places, the store can still be opened? But is it possible for people to spend so much time on the layout just to survive?

The Little Bear Platform has the upper hand, and it is difficult to dig the meat out of their mouths. But it is only a little more difficult, but it does not really mean there is no way out. After all, they are not ordinary opponents.

In just a few days, more than a dozen supermarkets have sprung up like mushrooms after a rain? They also opened Weibei Market regularly near Xiaoxiong Supermarket, some only a few dozen meters away.

They took action this time? They didn't want to leave any room...

"Um?"

Those customers who were used to going to Little Bear Supermarket to buy things were soon surprised to find that there was a new supermarket nearby, and from the decoration, activities, and advertisements, it was clear that they were not short of money.

Of course they are happy about this!

On the other hand, those small shops that had been overwhelmed by the Little Bear Platform heard that another supermarket had opened nearby. They were all shocked and burst into tears. They couldn't survive, but they still came?

The brand effect began to take effect at this moment. Whether it was the customers of the small stores or the advantage of Little Bear Supermarket's preemptive layout, they were quickly overtaken by others.

According to the plan, planning teams that were originally only active in the capital have been transferred to the province to be responsible for launching various promotional plans, many of which they have never even heard of, ensuring that there are promotions every week.

, attracting more and more customers.

If there was nothing in advance, it was that they were ready to swarm in at the beginning, but after seeing that the bear platform was occupied, they chose to distribute the attack later on, so as not to let the snipe and clam compete for the bear's advantage.

In addition, the attitude towards the media has also changed. In the past, I just paid to do things for them. Even if it was spontaneous, it was just to show off their little sycamore tree. Finally, they welcomed their own big phoenix.

So the attitude was a little cold, but now it suddenly changed. Everyone was invited to dinner, stuffed with red envelopes, and even reluctantly accepted interviews.

The content of the interview is also that you guys are really awesome. I didn’t come here to develop before, because I didn’t understand the market well enough. Now I look at it and it’s amazing. I am blind!

The humble attitude surprised these media...

As for why I was surprised, of course it was because they were too cooperative, and sometimes even cooperated to the point where they felt as if they were trying to please themselves.

Really, it's not an illusion. For example, when they leave, they will always be pestered by these people for various reports and features, just saying: "Please, this is really important to us!"

Of course it has an effect, and it’s surprisingly great!

In 2005, when the news had not yet exploded, they really promoted it with maximum firepower. For several days in a row, TV stations, newspapers, small advertisements and flyers were all occupied by them.

Thirty-six Little Bear supermarkets were immediately shaken by their offensive...

It's just that Little Bear Supermarket has already followed them, and Shen Jiali leads the entire team to launch promotional measures in a targeted manner. Although they are beaten hard, they can still spit on them occasionally.

Just like promotion, to put it bluntly, don't you just give away profits------

They offer two bottles of water for every customer who purchases something before 9 am.

Shen Jiali also came up with a very disgusting strategy.

For example, the specialty of Yunzhong Province is a verdant bamboo called Maofeng bamboo. In order to show opposition to those big brands, Bian changed the bamboo in the OGO of Xiaoxiong Platform into Maofeng bamboo...

Not to mention, those customers who are over forty years old still believe this!
Chapter completed!