A cold wave almost emptied Qinghe Town...

When the snow melted and the road surface was exposed, the villagers who had been suffocating all winter couldn't wait to run out.

The first thing they can't wait to do is to buy, buy, buy, they can't wait to make up for all the things they wanted to eat but didn't eat and wanted to buy but didn't buy all the winter before they give up.

At this time, Liu Jiawei and Li Jianjun were all busy!

Carloads of goods stretched out from the provincial capital like a long queue, spreading in all directions.

As Ren Xiaowei has a backer in the provincial capital, of course he can get the goods replenished as soon as possible.

Liu Jiawei only used a large truck to feed his supermarket and then filled up his own supermarket.

The thirteenth day of the first lunar month,

Liu Jiawei’s supermarket officially opened today!

At first, Li Jianjun was quite happy when he heard the news, thinking that this guy was giving back to his old profession, but in a blink of an eye, he stopped laughing at all.

Liu Jiawei's store not only has a complete range of products, but the prices are also lower than many small shops. It attracted many people to watch as soon as it opened.

But it's just a crowd watching. There are more people watching than buying. It's just like Ren Xiaowei turned the small shop into a supermarket.

In this case, how to make them willingly take out their money has become a top priority...

Also, Ren Xiaowei has no intention of letting Xu Yan challenge his colleagues in Qinghe Town. Even if he wants to challenge him, he can't include Li Jianjun.

In the end, if you are a big boss in the industry, it is better to give others six points of face.

So he made a slight adjustment to the price, just to make it a little cheaper than other merchants.

It's not that the boss is merciful, but that he will close down if he continues to play.

real!

They were not prepared to compete with Liu Jiawei for business in the village, but this thing was still very fresh after it opened.

Even the guys in the Internet cafe joined in the fun one by one.

Not only did the new boss invite Xu Yan in, but Liang Xiaotong and the others would also run over and take a look around whenever they had something to do.

The most unbearable thing is the group of people in the Internet cafe who are fed well...

Even under this situation, Liu Jiawei's supermarket is also very eager for a big victory!

It would be best if a big event like the one last year could provide tangible benefits to the villagers, successfully allowing them to turn their current curiosity into a sense of gain.

Only in this way will they want to come here first when they want to shop.

Otherwise, once they think that the supermarket is just a larger store, it will be really over!

what to do?

Ren Xiaowei was thinking about whether he should have an event like last year.

After all, most of the people who go to Liu Jiawei Supermarket now are just people watching the excitement, but not many people actually buy anything.

Ren Xiaowei thought about it and gave up the idea for the time being. As for why, it wasn't because he had too much fun last year.

Last year's sales promotion caused many people to buy so many things that they felt a little indigestion for a long time afterwards.

In addition, Li Jianjun has participated in half of the unsuccessful promotions this year, which has made many people feel dissatisfied with this kind of false promotion.

How can we achieve this situation without giving away profits, and make more people identify with this newly opened supermarket from their hearts?

Ren Xiaowei was troubled by this.

Even in the dark and inconspicuous places, Li Jianjun and several wholesale department bosses were watching closely.

They want to see how this small shop that caused them pain last time will come back after being dormant for a year?

In fact, it’s normal for a certain store to launch some activities just after it opens. If you don’t make some noise, how will people pay attention to you?

This is understandable. Only by attracting people can you discover that you actually have this here, and that I have never seen before. After that, it is a buying process.

But you can’t make people feel like they’ve been cheated. For example, during the last promotion, an old lady bought eight bars of soap, which she used for a year to cleanse her bald skin and she still hasn’t used up...

Li Jianjun was even more disgusting, attracting everyone's attention, and then suddenly couldn't supply the goods?

There were really a lot of people waiting to buy bargains. Although it was because of a cold wave, many people thought it was him who caused them to be tight during the New Year.

At this time, do you still dare to launch an event?

You really thought no one would dare to blow your head off, did you?

Frankly speaking, it doesn’t mean we can’t do activities, but it can’t be the consumers who suffer every time, right?

There are actually even more ruthless things when opening supermarkets in provincial capitals, such as delivering milk in cartons, and when you take it home, you will see that it has only expired in two days...

Also, simply giving expired items is completely disrespectful to customers.

If Ren Xiaowei wants to play tricks, how can he still beat Li Jianjun with his improvised tricks?

snort!

After all, it was given for free as mentioned above. Ren Xiaowei knew a kind of lottery, and the newly opened store simply shouted to give away a mobile phone...

Mobile phones are still very precious, and many people are attracted to them immediately after hearing the sound.

While they were shouting, they would also ask for the home address and identity information of the winner, clearly indicating that they were really giving away the prize. Didn’t you see that the rules were so strict?

But at night, you can take back as many mobile phones as you want to give away. Those who won the lottery were hired by them.

Look, people just do activities for nothing. They gain a great reputation, but in the end there is no loss.

Compare with them whether Boss Ren is very conscientious. Although he has deceived everyone into buying many things, they are all genuine.

But now how should we pay attention to them and supermarkets?

All kinds of activities seem to be unworkable. When people see this kind of thing again, they will probably immediately think of it in their minds. What the hell are you giving labor and management to do this?

So why don’t you just give in to the profits? Really reduce prices and engage in promotions, and use low prices to attract everyone’s attention?

I'm afraid not......

Why?

In fact, according to the advertising effect, once you decide to reduce the price, others will immediately become cautious when shopping...

The specific data seems to be that if a thousand people see it, only eight to nine will decide to buy it.

Many people who do not have a deep understanding of promotions may have given away a lot of mobile phones, but the sales volume in the store did not increase.

In the end, after working hard for a while, I discovered that I actually lost a fortune at the beginning of the business and ended up getting nothing.

Also, the supermarket they opened was okay. It was the first supermarket in Qinghe Town. It was so embarrassing that they were laughed to death by their colleagues.

Therefore, Boss Ren must come up with a low-cost promotion that allows customers to get real benefits. But does such a method currently exist?

Unlike Liu Jiawei's supermarket, which encountered nothing but chicken feathers when it first opened, with Liu Hui's management, the wholesale business of the nursing home is in full swing.

Liu Hui is the leader, and the other remaining employees have become executors who only need to execute orders. As soon as they were changed, the efficiency was greatly improved.

In the past, they were still dissatisfied with the people who managed them. Why should I be imprisoned by you? I really don’t take anyone seriously except Liu Jiawei!

It's different now. Liu Hui is the person designated by Chen Lan to be in charge of the wholesale business. According to rumors, the backer behind him is Boss Ren.
Chapter completed!