Chapter 401: First-class dumping
This year, the main battlefields of several major supermarkets are still fierce battles and battles between Jiangzhou, Beijing, and first-tier cities.
As for second-tier cities, I only want to have what my competitors have, and that’s all.
It was under such circumstances that the name of supermarkets began to gradually take an important step in replacing small stores across the country.
It's like a giant beast opening its mouth and swallowing hardware stores, toy stores, small shops, and even parts of furniture stores.
In this year, Wal-Mart spent 75 million to open 23 new stores.
Eleven of them are in first-tier cities, and the remaining twelve are distributed in other cities. Through this layout, its market share has exceeded 37%.
Carrefour, on the other hand, followed closely behind, also spending huge sums of money to seize several key business districts that originally belonged to the other party. This created a chain reaction in the layout that tightly restricted the former's progress.
The remaining Yum! and other supermarket chains are completely ignored by the former. Although they are still developing rapidly, they have always been excluded from the core circle.
Because supermarkets place too much emphasis on location, occupying a good location can create profits that are two to three times or more than some other places.
Without layout in several important locations in Beijing and Jiangzhou, they are not worthy of being called supermarket chains.
It can only be said that they and those stragglers.
Even a grocery store that has just approved the name of Zhang’s supermarket is not that strong, and I don’t understand that the most important thing now is to seize the market. Isn’t it difficult to make money once there is a market?
At this time, at Wal-Mart's headquarters in Beijing, several executives were enthusiastically making plans for next year.
"The momentum this year is very good. Next year, we will strive to open 30 stores, and we must open our store to their doorsteps!"
"...."
The others' blood boiled with excitement. As for what they were talking about, of course they were their old rivals. Opening the store to their doorsteps, what a bold statement...
Just take thirty more...
From rent to personnel, I am afraid that all the profits they have accumulated over the past year will be spent in an instant.
However, no one has any objection to this!
Just because in the industry, they have always launched attacks on others, and they are invincible.
Everyone feels that as long as they work harder, they can unify the world.
And their vulnerable opponents would rather be beaten passively than touch the markets of third- and fourth-tier cities.
Because everyone in the industry thinks that supermarkets are called supermarkets because they have high varieties and high services, so they can have high profits.
What are you going to do down there?
They can't think of any other reason than reducing themselves to a small shop.
At this moment, Boss Ren was standing in a large supermarket, looking around with admiration. Not to mention that he had no future, the supermarket industry in front of him was developing too fast.
I remember that the last time he and Liang Xiaotong came over, it was a different scene, but now it has completely changed.
Both the layout and product categories have been changed.
As for what has become?
Frankly speaking, in five years, if there is a supermarket with a similar style to this one in Qinghe Town...
The emphasis is on "similar"!
That is already a rapid progress.
While they are still selling tons of basic products, you can already find anything you want just by standing here.
Boss Ren even saw bowls, chopsticks and forks, at least these two things were not available at his house.
You must know that supermarkets have many benefits besides saving labor, but what has been unbearable for a long time is their high prices.
Look, if their positioning is like this, why would they go to third- and fourth-tier cities?
As Boss Ren was watching, his cell phone rang. It was Liu Ziran calling...
Of course Liu Ziran came to him because he saw the message on her penguin, oh my god, it’s so cold, and then a screenshot...
Liu Ziran looked closely and saw that he looked familiar. It turned out that his boss had come to the provincial capital.
By the way, their company has been on holiday ten days ago...
After the Chinese New Year, when everyone else goes to work, their company can take another week off. It’s so comfortable that many people say they don’t want to work hard anymore.
Not only does the boss not work hard, but the general manager also doesn't want to work hard. It's as if the entire company is relying on a few guys who are eager to express themselves to keep struggling.
They don't feel that way at all when other companies are fighting for power.
"Why are you shopping alone in the supermarket?"
Liu Ziran ran over to look at him and asked in surprise.
Boss Ren curled his lips and said with an indifferent expression, "Isn't it good to be alone? If there are more people, I will be asked to pay. It will make it seem like I have raised many women. What are you doing here?"
Liu Ziran said speechlessly, "You make it sound like you have a lot of money. By the way, let me tell you something. We have already bought a company in Beijing."
"But they have a request. Let us help them install the software on 2,000 computers in two months..."
Boss Ren never stopped...
He knew a lot about Ye Ning's affairs.
They invested 100,000 yuan into Zhou Hongwei, but this guy was a bit dishonest. After they and Du Ba just bought shares, they immediately asked them to participate in the operation of the company.
It sounds nice to say, joint management, joint struggle...
In fact, I just want their money and want them to contribute...
Each company can bear 2,000 new users?
No matter how talented they were, I heard that they were dominating and immediately got angry.
I spent money to control you, and now I want to be driven by you in turn?
But what they say is nice, if you don’t help the company develop and just collect money, then you two should not get involved in the company’s operational issues from now on?
Let alone dominating the other side, even they can't agree to it!
They invested in Zhou Hongwei just to take advantage of his channels, and it would be difficult to do so after their operating rights were taken away.
But if he agrees to install software on two thousand computers, he is suspected of being a rogue...
Also, it was a bit uncomfortable for both of them to turn against each other as soon as they got the money.
"Why are you looking for me? I don't even know who Zhou Hongwei is!"
"You are the boss!"
"Whoever rules the boss will handle the trouble, and whoever caused it will be held responsible!"
"...You!" After thinking about it for a moment, it seemed that he really asked Ye Ning to do it.
Unexpectedly, the responsibility was not pushed out, but in the end, I had to deal with it.
But where can I find two thousand units?
Boss Ren stared ahead and suddenly thought of it.
"Yes!"
Liu Ziran hurriedly said, "What's up?"
Boss Ren rolled his eyes; "Now that we have a solution, what else can we do?"
The first thing he thought of was, of course, his hometown and his parents, and finally he installed it all on the computers in the Little Bear Internet Cafe.
Anyway, this software is only for anti-virus and it is free, so it is useless if you use it.
But then he thought again,
First of all, there are only one thousand computers in the house!
And he didn't want others to know about his investment in Zhou Hongwei. After all, this was a trump card he had left behind.
If the digital platform finds out like last time, it will all be in vain.
So, he took out his mobile phone and said, "I know a computer seller, and I asked him to help..."
"In the future, when selling computers, we will install one on them. We will give them one dollar for each computer. Two thousand dollars is two thousand dollars. We can't let people work in vain..."
"Then let's install more over there, how about ten thousand units!"
"No, you have to leave some room to make Zhou Hongwei feel that we are omnipotent and our trump cards cannot be revealed easily!"
Chapter completed!