Goods

Before Zhu Jingyuan read the letter and photos from Prince Charles, he had actually seen the report sent by Chu Yuqiang.

Zhu Jingyuan already knew what happened in Paris.

Those clothes, since Prince Charles wore them at the New Year's banquet, immediately opened up the market of the top aristocrats in Paris.

Chu Yuqiang's clothing store was immediately overrun by Parisian aristocrats.

But Chu Yuqiang's business only sold ten sets of clothes in the end.

It's not that we can't make more clothes, the Royal Clothing Company has a large number of craftsmen who can help accept more orders.

But Chu Yuqiang was ready to try a rather special business idea.

Before heading to the western continent, Chu Yuqiang discussed this idea with Zhu Jingyuan on the Western Cape and on the way back to the Dashi Country.

Chu Yuqiang believes that Zhu Jingyuan has created a new type of commodity.

A good whose market value far exceeds its production cost.

First of all, it was the name designed by Zhu Jingyuan, the Prince of Ming Dynasty.

And then there's the unique style that the designs themselves have.

Finally, Prince Charles and other Thai and Western nobles were asked to cooperate to open up the high-end market.

Zhu Jingyuan looked at Chu Yuqiang's analysis and immediately knew that this was actually a luxury product in the modern sense.

Naturally formed traditional luxuries, such as silks, brocades, and gold and silver jewelry, have very high raw material and production costs.

These luxury goods do not actively limit sales and prices.

But this is not the case for modern luxury goods. Their actual raw materials and production costs are far from matching their market value.

It is during the process of design, production and promotion that extra market value is given.

Of course, these goods can be mass-produced and sold to the masses, gradually reducing the price to a level that ordinary people can accept.

But Chu Yuqiang tried to continue to maintain the extremely high added value of this commodity.

The set of clothes worn by Prince Charles was rated by Chu Yuqiang as the most expensive one in Dashi Trading Company, with the whole set priced at 10,000 Ming Dynasty silver notes.

According to the purchasing power, it is almost one million yuan.

This is actually not a particularly outrageous level in modern luxury custom clothing.

But it is definitely beyond the norm in this era.

Fully hand-made customization may be synonymous with high-end products in later generations, but it is still a common phenomenon in this era.

Because the large-scale finished clothing market has not yet been formed.

The difference between high-end and low-end is nothing more than the level of materials and tailoring.

Zhu Jingyuan's clothes are extremely simple in style, and the production cost is lower than traditional clothes, but the marked prices are ridiculously high.

Under normal circumstances, there is no special meaning in it and no one would spend so much money on clothes.

If Chu Yuqiang wanted money, Prince Charles might not even buy it.

Chu Yuqiang's trading company stated to the public that Prince Charles's clothes were a personal gift from His Highness Prince Dashi, and clothes of the same level would not be sold again in the future.

Not even Charles's father, Louis XVI, could buy it.

Chu Yuqiang claimed that the material of a special kind of alpaca wool they used was limited and they could not make more clothes of the same level.

Don't worry about no one buying it, because they don't sell it at all.

The suit of clothes worn by Prince Charles is theoretically unique, and it is also the only thing that is nominally priced at 10,000 silver coins.

The ten sets of clothes Chu Yuqiang sold looked very similar in style to those of Prince Charles, but the overall level of clothes was nominally downgraded.

For example, the cashmere windbreaker is changed from alpaca wool to super double-sided cashmere.

Although it is still a high-end material, it is a material that can be mass-produced.

Of course, the price has also been reduced. A complete set costs only two thousand silver notes, equivalent to two hundred thousand yuan, and sales are limited to ten sets a month.

The first few top Paris nobles to arrive decided on a set without hesitation.

Those who arrived late were quite upset, but immediately booked their place for next month.

Prince Dashi of the Ming Dynasty personally designed the clothing styles specially for the French Crown Prince. The gimmicks in them are really great.

Many wealthy nobles who have nothing to do pursue this.

It's just two thousand Ming Dynasty silver notes.

If they were willing to settle for the next best thing, they could buy similar clothes elsewhere with other ordinary nobles and owners of large factories.

The Ming Dynasty Royal Clothing Company has a set of one thousand silver notes of the same style, and it is unlimited.

The materials and production levels of the clothes are very similar.

It's just that it is not sold directly by Prince Dashi's own store, and there is no "ming" pattern in seal script on the metal buttons.

In fact, the clothes on both sides may be made by the same craftsmen.

The button is actually nothing special. It is actually just a newly designed button that was originally intended to be sent to the store for normal use.

After Chu Yuqiang was chosen, he bought out the design and it became the exclusive logo of Dashi Trading Company.

The final selling price doubled, and customers took it for granted.

At the same time, the clothing store also has more clothing of different levels, clothing that is truly prepared for the ordinary Thai and Western elites.

Prices range from one hundred silver notes to one thousand silver notes, divided into five different grades, using different grades of materials and different levels of customization.

The ordinary elites in mainland China, from company employees to managers and shopkeepers, from private detectives to newspaper editors, can all buy suitable ones.

The traditional Thai and Western formal clothes they used to wear originally cost dozens of silver coins.

People who need to buy new clothes now, instead of continuing to wear traditional Thai and Western formal clothes, it is better to spend a little more money to buy new formal clothes designed by Prince Dashi.

Prince Charles can wear it to the New Year's party, and of course we can wear it as a formal suit for work.

As a result, a trend of changing into new clothes quietly spread from the nobility to ordinary elites.

Chu Yuqiang is ready to try to stay in the new luxury market, but is not ready to let Daming give up the normal clothing market.

The Dashi Trading Company had too few manpower to handle this mass market, so it was handed over directly to the Royal Clothing Company.

Otherwise, Paris' original clothing stores and tailors will quickly eat up this real backbone market.

Before Chu Yuqiang arrived in Thailand, there were tailors who tried to imitate clothing at the request of nobles.

But at that time, there were only overall photos of Zhu Jingyuan's trousers, without the skirt and specific design details, so the tailors were at a loss.

Now that nobles can get samples, it is only a matter of time before tailors learn how to do it.

If these tailors get high-priced orders, and if they use high-grade materials, the things they produce may not be as good as those of the two firms in the Ming Dynasty.

But unfortunately, they are French, so they can only go to the lowest market.

The class who really can’t afford Ming-made clothes but still want to join in the fun.

Only low-end imitations can be sold.

Zhu Jingyuan looked at Chu Yuqiang's detailed report and couldn't help but sigh in his heart:

It seems that there are still quite a lot of wealthy people in France, and other luxury goods markets can also be explored.

The use of high value-added goods to shear sheep from developing countries is also a typical means for later developed countries to maintain "development".

For the truly wealthy, luxury goods are a matter of mutual consent.

But it is a mandatory class tax for the middle class.

It is an IQ tax for the bottom class.

Zhu Jingyuan felt that the brand created by Chu Yuqiang had good meaning, and from now on all the clothes of his firm would have the word "ming" on them.

Only the learned Ming Dynasty people can understand the seal script, and even fewer Westerners can understand it.

But it can be used as a promotional point.

This is called connotation.

Zhu Jingyuan read Chu Yuqiang's report again, and then wrote a simple reply telegram himself.

With a few words of encouragement, let him maintain the current business model and push the Thai and Western male aesthetics in a thin and weak direction without any trace.

You can find a few good-looking but skinny German boys, wear those kind of clothes and show them to the Thai and Western nobles inside and outside the clothing store.

If they are resistant, tell them about the "Wei and Jin Dynasties". This style is also a style that Ming Dynasty had.

Zhu Jingyuan's telegram to Chu Yuqiang was written as a matter of course, because it was a "serious" and serious matter.

After finishing writing, Zhu Jingyuan fell into confusion when he picked up the letter from Prince Charles.

It is best to respond to this letter, because in the future, Prince Charles will be required to cooperate with the publicity.

But how should one respond to such a letter?
To be continued...