The reason why so many big brands are willing to pay is that they know the value of Ronaldo is very clear.

Ronaldo's value has long been no longer limited to individuals on the stadium, but has become a global brand.

In the summer of 2002, Real Madrid Chairman Florentino spared no effort to use 45 million euros to introduce aliens. At that time, his net worth was second only to Zidane before. Industry analysts said that if Ronaldo's painful experience at Inter Milan was copied to Real Madrid again, this transaction would be like giving money.

But it turns out that Florentino, who was joked by Real Madrid fans in China, has benefited greatly from Real Madrid's decision.

Sponsor Siemens and Adidas develop and package Ronaldo.

Club radio even used its portrait rights to increase advertising revenue and TV sales exponentially.

How much wealth does Ronaldo bring?

Martinez, an economist at Real Madrid Club, once said: "Although the club's business operations are still confidential, Ronaldo is worth this number."

From Real Madrid to AC Milan, this transaction is a model for Ronaldo to reflect commercial value.

Looking back on Ronaldo's two-year career in Milan, he scored only 9 goals for Milan in two years. It is obvious that the Aliens' peak period on the court has passed.

But will Berlusconi's operation suffer any losses to the club?

After Ronaldo's debut, it only took one month:

The sales of Milan jerseys exceeded the average of 30%, and the number of clicks on Milan's official website increased by 4 times.

The reporters attracted more than 60 more people in each game than before.

The official website of Milan also launched the "Write Letter to Ronnie". In less than two days, 3,502 letters were sent to Ronnie's mailbox specially opened by the Milan Club, 40% of which came from outside Italy.

It can be seen that Ronaldo's personal charm has long penetrated the world.

So far, commercial companies have used Ronaldo's influence to do countless advertising campaigns, including Pepsi, Pirelli, Spanish beer, Oaks, etc., which have benefited a lot from aliens.

While Ronaldo used his extraordinary career to create a personal miracle, he became an "brand effect" without realizing it, constantly using his accumulated commercial value to achieve a win-win situation for himself, major clubs and many companies.

The class at Papa’s small lecture hall was held, and Xiang Fangjue explained the value of Ronaldo in a more comprehensive way.

Papa praised Fang Jue for going to France to "had a meal" and brought Ronaldo back, which was very outstanding.

Fang Jue shook his head and smiled embarrassedly. He said that he didn't think so much at that time. It was purely out of personal emotions. He wanted to become Ronaldo's coach, to let Ronaldo join the team, and to become Aston Villa's player.

Papa kissed Fang Jue's forehead, "It is precisely because of this that your sincere sincerity with no interest considerations can touch Ronaldo."

Fang Jue smiled shyly, "Maybe."

...

The salary and benefits have been negotiated.

Then there is the contract period.

Aston Villa's suggestion is to sign a contract for 2 years.

Ronaldo disagreed.

He proposed to sign a contract for only one year.

When talking about salary, Ronaldo doesn't speak. It is natural for humans to have high incomes in football. He doesn't know what to say, and he also needs money, and the economic team behind him also longs for money and profit.

When it comes to the contract period, he can speak.

Ronaldo proposed to sign a contract for one year. The statement he gave was that he didn't know whether his knees and his health could last for two years. Fang Jue was his friend and he would not think about making money on the bench and the physiotherapy room.

Finally, Fang Jue called Ronaldo to communicate in person.

In the end, both parties agreed to sign a 1+1 contract.

The two parties signed a contract for one year, and one year later, Aston Villa has the option of automatic priority renewal.

...

The first leg of the English League Cup semi-finals on January 1, 2010.

Aston Villa defeated Blackburn four-3 away.

Abanglaho scored twice in the game.

Deisler returned from injury, passing and shooting.

Mane, who scored his Premier League debut goal in the last round, assisted veteran Husky to score the fourth goal.

The away score of 4-3 gave Aston Villa the lead in the knockout round in two rounds, and they had already stepped into the League Cup finals with half their feet.

In his first season as coach Aston Villa, he is expected to lead the team to the cup finals and strive for a championship honor.

The media are also praising Fang Jue and Aston Villa.

However, twelve hours later, Fang Jue's limelight was stolen.

Aston Villa's official website homepage is a huge photo.

Frontal shot of Ronaldo wearing Aston Villa's jersey.

Then there is a very short, large bold official announcement:

We are now confirming and announcing that Ronaldo Nazario de Lima has become a member of Aston Villa!

Welcome, Ronnie!

There is a sentence on the official website that will be announced in more detailed reports and details tomorrow at a press conference at 15:30 p.m.

The announcement is below a row of data, which is Ronaldo's main book of honors:

Top scorer of the Netherlands League One (1995);

Dutch Cup champion Eindhoven), the top scorer in the Netherlands Cup;

Spanish Super Cup champion Barcelona);

Spanish League One top scorer (1997);

Italian League One Best Player (199);

World Cup Best Player (199);

Best forward in Europe (199);

Real Madrid, Spain in the league championship season);

Toyota Cup (the predecessor of the Club World Cup) Champion: (2002)

European Cup Winners Champion Barcelona);

UEFA Cup champion Inter Milan);

Copa America champion (1997, 1999, twice!);

Mr. European Football (1997, 2002, twice!);

Mr. World Football (1996, 1997, 2002, three times!);
Chapter completed!