Indeed, Ning Weimin is right, there is too much room for cooperation between the two sides.

After listening to Ning Weimin's words, President Shimizu of MAGAZINE HOUSE Publishing Group thought it would be a pity for Ning Weimin to not engage in the media industry with such rich news resources.

You should know that the company Ning Weimin takes office and the business it is responsible for naturally has the need for advertising.

Moreover, advertising in these industries is particularly suitable for serving in trendy magazines.

In particular, Ning Weimin's extensive connections in the international fashion field have made him extremely convenient in obtaining exclusive news and arranging interviews.

All of this not only ensures the survival and development needs of "Ordinary PANCH" itself after Ning Weimin took over the magazine.

Even the entire magazines under the MAGAZINE HOUSE Publishing Group may benefit from it.

After all, for those big-name French fashion companies, Japan has now become its fastest-growing market, and the advertising volume of a magazine alone will definitely not meet their needs.

That is to say, for any Japanese magazine publisher, Ning Weimin is like a rice head teacher in terms of advertising or providing news materials.

This is not counting. The most important thing is that Ning Weimin’s Huiwentang Bookstore is too small and he has no relevant experience in his personal experience.

Even if you start to get involved in the magazine publishing industry, it is impossible to form a competitive relationship with MAGAZINE HOUSE Publishing Group in the publishing business.

What's more, the business strategy expressed by Ning Weimin is also reassuring.

In the operation of magazines, he will not be indiscriminately commanded and is willing to maintain the original management system. He has no unrealistic hope and relies almost entirely on the existing magazine structure.

To put it bluntly, he just values ​​the circulation volume of the magazine and the experience of the original editorial department, and wants to eat a bite of it ready-made.

His entire demand is to own this magazine in capital and provide financial guarantees. While meeting his own public opinion and propaganda needs, he also maintains the interests and power of most people.

There is no doubt that such mergers and cooperation are the most popular.

Then what else is there to worry about Shimizu Dafu?

How else can he refuse?

To be honest, Takafu Kiyomizu even felt glad at this time. Fortunately, Ning Weimin came to him through Sumitomo Bank to discuss cooperation from the beginning.

Otherwise, if Ning Weimin and Jiyingshe and Kotanshe cooperate, they will definitely help their competitors grow effectively in the future and have an impact on their own magazines.

So his mentality at this time also turned 180 degrees, fearing that his response would not be positive or enthusiastic enough, and would push Ning Weimin to his competitors.

It is even more impossible to have the mentality of being a rare product and offer an outrageous price.

So with such a foundation of mutual trust and mutual needs, the next thing will be much easier.

As the formal consultations between the two sides began and several joint meetings and discussions were held, the details of the cooperation were determined one by one. This transaction, which was originally impossible at the beginning, was really successful.

On May 2, 1988, under the witness of Sumitomo Bank, the two parties formally signed the transaction contract for "Ordinary PANCH".

Ning Weimin, in the name of the president of Huiwentang Bookstore, borrowed 5.5 billion yuan from Sumitomo Bank and bought the magazine "Ordinary PANCH" for 3 billion yen, and injected 2.5 billion yen to provide financial guarantee for the subsequent development of the magazine.

In terms of business, Ning Weimin not only reprinted the magazine name to "Mist PANCH", but also proposed a 3R strategy.

It retains both tradition, quality and talent.

He even said that his original intention of entering the media industry was not to simply pursue profits, and he would not pursue profits in the future. He hoped that magazines could explore their own unique cultural style.

And it ensures that the scale of the magazine will not be reduced, but will only be expanded.

Such a "literary youth" boss made such a rich and generous expression.

It has been favored by those editors, and most people feel that the constraints in creation are less, which makes these old employees overjoyed.

The MAGAZINE HOUSE Publishing Group is also very powerful. With their strong cooperation, it privately lobbies for important backbones of the magazine.

In the end, there were 93 employees originally belonging to "Ordinary PANCH". Except for the former president and deputy editor-in-chief, and two employees who were old and retired, they chose to leave and return to our company, everyone decided to stay.

In this way, Ning Weimin really retained experienced talents and almost accepted the magazine.

This is his original intention and is worth the money.

Otherwise, if all the talents left, this magazine would be just an empty shell. What's the use of him?

So Ning Weimin generously raised his salary to those who stayed.

The increase is higher than the 5% standard of Japan's "Spring Fight", up 10%.

In particular, he also announced that he would set up branches in France in the future and would rotate employees who were willing to work abroad to France, responsible for collecting news from the French fashion and film and television industry all year round.

Moreover, the first stop for the first group of people in May this year was the Cannes Film Festival in France.

He even revealed that Mist Studio's "Crazy Rich" will participate in the competition for this film festival.

Therefore, during this film festival, not only the crew of "Crazy Rich" will cooperate with them for the interview.

All Japanese, mainland mainland filmmakers and some well-known directors and actors from the European film industry will also accept their interviews.

They can use this as a major news for the first issue.

Such news has made the magazine people feel more at ease and their morale has surged.

For the staff of the magazine, taking materials abroad, spending a lot of money, attending media screenings, interviewing celebrities, staying in the best hotels, and entering and leaving the most advanced restaurants are the life that young Japanese people yearn for the most during the economic takeoff period, let alone going to France where everyone yearns for.

Such destinations and such treatments are enough for them to yearn for.

Especially with such interview privileges, it is really a bit full of style and is enough to look down on others.

Everyone will naturally re-examine their future, and their expectations and enthusiasm for this job have been improved. They will also respect Ning Weimin, a boss who actually does not understand the specific operation of the magazine.

And Ning Weimin of course also rewarded him for the MAGAZINE HOUSE Publishing Group.

In order to thank the other party for helping him retain talents, and to rely more on the other party's strength in the future development of magazines.

He officially signed a cooperation supplementary contract with him.

We will decide to exchange and complementary resources with MAGAZINE HOUSE Publishing Group in magazine operations, advertising services and news resources in the future.

And for other publishing groups, both parties also stipulate exclusive binding terms.

This is tantamount to the establishment of a strategic alliance.

At this point, the two sides were actually tied together.

All in all, this deal is beneficial to both of them and it is completely a joy to everyone.

For MAGAZINE HOUSE Publishing Group, at the expense of an outdated magazine and more than 90 employees, it recovered 3 billion yen of cash, and also obtained a stable source of scoops and high-quality advertisers. This is naturally a big profit.

It will surely allow them to continue to dominate the throne of the number one in Japanese magazine publishing industry and widen a bigger gap with the second in the industry.

However, for Ning Weimin and Matsumoto Kyoko, there are actually more benefits.

In an instant, this magazine made up for the most important shortcomings in their careers for the couple.

From then on, not only did Ning Weimin's own career have a better paper media publicity platform to help promote, but also for Keiko Matsumoto, her works and artists have guaranteed the public's exposure and topicality, and it would be much easier to make newcomers famous.

They even have more bargaining chips to exchange interests with other companies and peers.

Like the fantasy movie "Summer with Ghosts" that Songzhu is filming, they have designated it as the film and television version of the first issue, in return for the help given by the other party in this year's Academy Awards selection.

Moreover, there will be no entertainment magazines in the future, and sports tabloids dare to slander and public opinion attacks on Matsumoto Keiko and his artists. They are no longer afraid because they also have their own weapons in their hands.

Instead, it is the other party’s turn to worry, because the other party will be surprised to find that he will be jointly attacked by magazines under the MAGAZINE HOUSE Publishing Group.

From this point of view alone, Ning Weimin and Matsumoto Kyoko's strength exceeded that of the combustion system under Zhou Fang Yuxiong's rule.

After all, the combustion system was just threatening to force some newspapers and magazines of different sizes to serve them.

No one dared to mess with him when he saw him, but they were not able to make any moves in real big newspapers and well-known magazines.

Ning Weimin, through the binding of interests, made the number one group in the Japanese magazine publishing industry his own help.

There are worlds of difference in the two modes, not to mention the pattern, and the effects are also very different.

Such allies with common interests are truly one mind and it is difficult to betray.

In addition, Ning Weimin can even solve domestic demand problems.

The domestic market in the future will be a huge enough blue ocean.

With this trendy magazine in Japan, Ning Weimin will enter the country and occupy the industry's high point in the country. It will lead the trend in minutes and hold it in your hands.

What's more, Ning Weimin had long suggested to Piercaton Huaxia that the company should have its own trendy magazines.

Song Huagui and Zou Guodong also accepted it and are currently in preparation.

So now this is what I want to sleep and have a pillow.

Ning Weimin sent a fax to the country and communicated with Song Huagui and Zou Guodong in time for buying a Japanese magazine. He also sent several magazines "Ordinary PANCH".

If they think the magazine style is fine and are willing to apply ready-made templates directly, then there will be no headaches for related technical issues immediately.

And perhaps "Mist PANCH" is not limited to being released in Japan, but will soon be available in Chinese version.

Putting aside the issue of shareholding, this magazine has become a transnational magazine published by China and Japan without any obstacles.

In the future, there may be a French version or even an English version.

That's not all. Once the Internet age arrives, it will be a real big opportunity. Who said that Ning Weimin's magazine cannot become the headlines of new media?

At least in terms of technology, magazines have become electronic web pages and APPs without any problems.

This is the future prospect that Ning Weimin has never told anyone.

Historical trajectory proves that the so-called decline of traditional industries is actually just a missed opportunity due to conservative and unprofitable missed opportunities.
To be continued...