In fact, from the time the Kentucky store opened in the capital, until the end of January 1988, Wang Dadong had been happily enjoying the success of his personal career.

He single-handedly founded this "little fried chicken restaurant" that was not initially favored by anyone. In the three months since it settled in Beijing, the average daily sales have reached more than 40,000 yuan, creating a jaw-dropping sales miracle.

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For ordinary people in the capital, if they want to try something new and eat a piece of fried chicken in his store, it is normal for them to queue for an hour.

There is no doubt that eating Kentucky once is considered a respectable and high-end expense in Beijing.

Many people have to tighten their belts and save money for a while before they are willing to bring their children to enjoy it.

Don’t look at the fact that people here are poor and their consumption level is not high.

Fortunately, people have little knowledge and low requirements. They are very willing to pay for products with foreign labels and are willing to pay the IQ tax.

Even a cardboard box for packaging food in Kentucky and a menu can make customers in the capital feel like treasures.

In the local dialect of Beijing, it is called "not opening one's eyes".

Even now, every Sunday, someone wants to hold a wedding on the third floor of KFC.

Thinking about this matter makes Wang Dadong feel unbelievable and a little bit dumbfounded.

In addition, the front of Kentucky’s Qianmen seems to have become a must-visit attraction when traveling in the capital.

Nowadays, many people who come to the capital for business, visiting relatives, or tourists often take a trip to Kentucky after visiting Tiananmen Square and Qianmen Arrow Tower.

Either try something new, or take a photo with "Colonel Sanders" at the door of the store so you can take it back to your hometown to show off.

So whenever he sees these scenes, Wang Dadong will sincerely feel interesting and proud.

This is just like the sailors who accidentally discovered the New World in the Age of Discovery. They saw the indigenous savages treating their old clothes, a string of glass beads, and a knife as if they were family heirlooms. It was so joyful.

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Yes, in these short three months.

He single-handedly turned American fast food into luxurious high-end consumption in the capital of China like magic.

Although this is a barren country, he succeeded in making the sales of the first Kentucky store in the capital of China rank first among all Kentucky chain stores in the world.

For this great achievement that has never been achieved by anyone before, he is well-deserved to receive the special award from the headquarters of Best Group.

Moreover, the group headquarters also promised him that if within three years, he could expand Kentucky's stores in mainland China to several first-tier cities, and the total number of stores should be no less than 30, and all could achieve such a profit, he would be given

The true partner treatment in BEST’s catering business.

Partner!

This is the person who is truly in charge of the company's catering business.

Never before has a Chinese-American been so promoted and sat in such a high position in Best Group!

You know, there are very few Chinese-American senior executives in large American companies. If he can do this, he can become a well-known figure in Chinese-American circles. What an honor it is, enough to bring glory to the ancestors.

Why is Wang Dadong not overjoyed and looking forward to the future?

He never thought that when he was almost halfway through his life, his personal career would reach another critical level.

So much so that the grief he felt when his beloved nephew Zhao Hanyu passed away unexpectedly was effectively alleviated to a certain extent.

Especially as the leaders of the capital city continue to bring foreign guests to visit.

Even the "Beijing Evening News" published an article lamenting why Kentucky's toilets are cleaner than our cafeterias!

Wang Dadong became more and more convinced that his future was under control.

There is no way, who made China's catering business model so backward?

Generally speaking, in most Chinese restaurants and snack bars, not only the hygiene, quality, and taste cannot be guaranteed, but even the service attitude is terrible.

In such an uncivilized place, his operating model and business methods are simply invincible in such a backward place.

The eating habits and dietary requirements of young people and the next generation here can easily be reshaped by him.

Once such habits and requirements are developed, it is only a matter of time before the market continues to expand.

That's it, this land will become the cornerstone of his ultimate glory.

His "one hundred million profits" will be best verified in the capital of the Republic.

So even though the front store has only been open for three months, Wang Dadong, who has already recovered more than half of the cost of opening the store, has already begun planning the location of the second store in advance.

After choosing a store location, we plan to start recruitment training in March this year.

The second store should be opened in May at the latest, and then one will be opened during the National Day in mainland China. It is best to open two more stores before the end of the year.

Next year, we will consider testing the market in other cities.

Only by maintaining such an ever-doubling expansion progress can he complete the task as scheduled and get his things as he wishes.

As for now, there are only two things he needs to wait for.

The first is to improve Kentucky's domestic supply chain as soon as possible. He also needs to solve the supply problem of some commonly used ingredients and ingredients, and then solve the problem of cooking some dishes in advance.

It must not be like now, where even suitable fine salt has to be imported from abroad, and employees have to make mashed potatoes with chicken juice in the back kitchen every day.

Such a manual workshop model and huge costs will firstly reduce profits, and secondly, it is impossible to support a large number of store operations.

Another thing is that he also needs to speed up the recovery of funds.

Although the Kentucky front store is already very profitable, it only has one store, and the headquarters is not yet completely sure of the potential of the Chinese market and does not intend to provide him with financial support and assistance.

Under the current business conditions, it will take him two months to raise the capital for the next store on his own.

There is nothing we can do about it, after all, it is difficult to get started.

Wang Dadong knew very well that for him, opening a branch was just like stock trading, a matter of compounding profits.

As long as Huaxia's market demand is large enough, as long as it has a sufficient understanding of the local situation, and streamlines its supply chain and store expansion procedures, it will be much easier to open a second store.

By then, the speed at which he can make profits will be doubled, and the third store, the fourth store, and the fifth store will become more familiar and effortless...

But the problem is, with such great ambitions, how could he have thought that Cheng Yaojin would suddenly appear in the middle of the journey.

Gingerbread Man! This brand, which he had never heard of, actually opened five fast food restaurants at once.

It was almost as fast as a jingle bell, breaking his dream and threatening his expansion plan.

What the hell is this! God damn it!

Therefore, Wang Dadong, who became more and more aware that there was a major threat around him, never had a moment of peace on this day, and his mood was almost completely troubled by anxiety.

In the office, he can't even sit still, let alone working normally.

Holding a cup of coffee in his hand, he stood in front of the glass window and looked at the bustling street scene downstairs. He almost wanted to kidnap all the people on the street into his store and force them to take out their wallets to buy fried chicken.

But unfortunately, even at noon, the feedback from the business data still did not become very gratifying.

During the two-hour prime time from 11:30 to 1:30 in the afternoon, although the operating income has improved, the total amount is only more than 6,800 yuan.

Compared to the past, even compared to yesterday, it is far worse. The hips are also stretched and have dropped a lot.

Wang Dadong also noticed the customers waiting to enter the store downstairs. At most, there were only about twenty people in line, and it lasted less than half an hour.

More often than not, it's still the same as in the morning, with less than ten people in line.

What's even more egregious is that the biggest problem facing Kentucky is still unresolved.

Many guests entered for a while and then left shortly after, heading straight for the gingerbread man.

Of course, Wang Dadong also has reason to believe that the phenomenon of a few people buying a small meal and just tasting it still exists.

So now, Wang Dadong really couldn't sit still.

After more than a long day of suffering, by three o'clock in the afternoon, he finally made up his mind that he could no longer stay in the office and think wildly.

He wanted to go to the gingerbread man's shop to find out what this colleague was capable of.

He couldn't believe it. Could a fast food chain that popped up in such a poor place be more difficult to deal with than McDonald's, Kentucky's old rival?

He doesn’t believe this evil!

Due to the disclosure of advertising information in newspapers, this is also a joint venture invested by Americans.

Analyzing from a rational perspective and starting from logical thinking, Wang Dadong concluded with certain certainty that the other party was a fool who was not very knowledgeable but had certain financial strength and rashly invested in the fast food industry just because he was optimistic about the catering market in mainland China.

Why?

Just because the other party was stupid enough to spend a lot of money to invite five Chinese and foreign celebrities to endorse the opening of his fast food restaurant.

Last weekend, the Gingerbread Man’s front store opened. Teresa Teng’s visit created a sensation and influence. Of course, Wang Dadong also noticed it.

Indeed, people in Beijing went crazy when they heard Teresa Teng's name.

When Teresa Teng arrived, not to mention those people on the street, including some customers in his store, they packed up the fried chicken and ran away without even thinking about finishing it.

Even his own shop assistants were disturbed and delayed in their work. They had the urge to go there to chase stars and watch the excitement.

But to be honest, this skill is not a big deal.

For example, even in the United States where fast food is rampant, if Kentucky is willing to pay Michael Jackson to attend the opening ceremony of a new store, it will attract at least hundreds of thousands of fans on the opening day.

But the question is is it worth it?
To be continued...