The improvement of the Japanese capital market, coupled with the thick year-end bonus red envelopes issued by major companies in December, has undoubtedly detonated the Japanese year-end consumer market.

The economic boom and the bullish stock market do promote consumption, at least on a psychological level, making people dare to spend money.

Originally, I would be full just eating a bowl of ramen at night.

But the world is so good, so I subconsciously ordered the fried dumpling set meal with eggs and beer.

After all, in a loose economic environment, people do not know how to cherish the money that is easier to earn.

Thinking about buying and selling a few stocks, or working an extra job, you can easily earn back the money you spent.

The result is that everyone becomes a millionaire in their own imagination and spends money without hesitation.

Even sometimes a whim may cost you more than your own labor income, so it doesn’t matter.

At worst, just swipe your credit card.

It doesn’t matter if you don’t have a credit card, there are still small consumer loan companies all over the street.

As for what to do if it’s not enough?

How could it not be possible?

This is Tokyo, Japan, the economic center of the world.

Nowadays, Tokyo only has low-paying jobs that no one can take. How can anyone find a job?

And as long as you have a job, it’s easy to pay off your consumer debt, okay!

As a result, all entertainment venues in Tokyo were overcrowded, restaurants, bars, various high-end and low-end nightclubs, and Snake was booming.

In places where young people gather, such as Roppongi and Shinjuku, the popularity of disco adds a particularly beautiful color to the night.

A man named Masahiro Origuchi has gone from having nothing to earning 7 billion yen a year in recent years by opening discotheques.

At that time, Japanese young people were crazy about this entertainment activity, although discotheques have been increasing at a rapid rate.

But almost every discotheque requires a queue to enter, and it is actually more popular than karaoke.

In addition, the department store retail industry is booming. Both large shopping malls and supermarkets are full of customers. Even postal shopping and New Year's card sales are higher than in previous years.

In fact, this year alone, Chika's mother, Samaria, purchased 1.52 million yen in New Year's cards.

From her personal perspective, it has broken the highest record in previous years.

She has to write all these cards in her own hand before sending them to the customers in the store.

So not only the people in Japan's postal department are so tired that they vomit blood, but the end of the year is also Maria's busiest time. Her wrists are sore from being tired every day, and naturally she has no time to pay attention to Takahashi Harunori's pursuit.

Ning Weimin, with his experience last year, followed the local customs this year and bought hundreds of New Year's cards.

However, he was more casual, except for the twenty-odd pieces of his own handwriting that he would give along with New Year gifts to important Japanese customers and Japanese friends.

Other business relationships, such as suppliers, service providers, partners, etc., are all left to the Japanese employees of Daito Trading Company to write and mail them on their behalf. It is just a formality.

Not to mention, even the most hated "NHK toll collector" has clearly felt the relaxed economic atmosphere.

Because they suddenly found that their work became much easier.

Many people who have made money in the stock market no longer care about the annual NHK fee of more than 13,000 yen.

As a result, the "NHK toll collectors" who were looked down upon everywhere like rats crossing the street were able to collect money without having to stalk or threaten them with words.

And in the past, even if you ran all over a building, you might not be able to knock on half of the houses and catch two culprits.

Nowadays, it is easier to knock on other people’s doors, and if you knock on seven or eight doors, you can receive money from one or two.

Even if the other party's attitude is still full of disgust, it's like sending away a beggar.

But this job has obviously become more affordable, which is something that makes NHK toll collectors overjoyed.

Based on their commission rate of up to 30%, you can earn 20,000 to 30,000 yen by taking in five or six households a day.

If you work hard, work harder, and work harder, it is possible to earn 40,000 yen or even 50,000 yen a day.

In this way, their monthly income can reach one million yuan, which is at least twice as much as that of ordinary white-collar workers. Who can believe it?

So for this reason, the experienced NHK toll collectors even changed their style of harassing and stalking me every now and then for the past three days.

They also became much more polite and courteous.

Because they discovered that in fact, they only need to take advantage of people's vanity and politely say to people who knock on the door, "Several households in your neighborhood have already signed contracts and paid money. They seem to be masters of stock trading and have really made a fortune. Too much.

Enviable, isn't it? Ah, by the way, is your family having any financial difficulties? For example, you have suffered losses in stock trading recently. If this is the case, please just tell me. I will not bother you anymore...

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In this way, customers can usually change their attitude and sign a contract immediately to get money.

After all, everyone cares about face, and if they really make money, no one wants to be looked down upon by their neighbors.

Even those who make no money, or even lose money, are not willing to let their neighbors know about their financial difficulties through these "toll collectors" walking around the streets, and call them stingy.

What's more, there is a British proverb that says, "Nothing can upset your heart more than your friends or neighbors getting rich."

This is a wise saying that describes human nature. When you see someone you know getting rich, it is the most enviable and jealous thing.

Therefore, even paying NHK's TV fees can actually create a chain of contempt. This result naturally surprised NHK's senior executives.

They suddenly discovered that the amount of charges below had risen sharply, exceeding the previous high.

The key point is that the Japanese people don't seem to have much resentment. On the contrary, the relationship between the people and NHK toll collectors seems to have become much more harmonious.

Happiness comes so suddenly, it's really strange and makes people a little confused.

Needless to say, Ning Weimin, who had planned it for two years, was fully benefited from Japan's year-end bonus this year.

In Japan today, the financial source that injects the greatest vitality into the catering industry is the consumption of corporate personnel and waiters.

In the bubble era, the standard of catering for social gatherings in Japanese companies had actually reached a point where it was impossible for two people to have a conversation without spending 100,000 yen on a meal.

Therefore, right now, any mid-level hotel restaurant can make a million dollars a month every night.

In addition, according to some Japanese media disclosures, the total expenditure on social expenses of Japanese companies in 1987 exceeded 3 trillion yen, of which nearly 80% went into the pockets of the restaurant and hotel industry. It can be imagined how nourishing the Japanese catering industry is now.

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Moreover, the Japanese are going further and further in the pursuit of luxury and Western style, and they are pursuing more luxury in food ingredients.

They are eager to try any expensive thing, as long as it is famous and novel enough.

What about French foie gras, Salt Flower, Spanish Iberico ham, Japanese Wagyu beef, Russian caviar, Korean ginseng, American bluefin tuna, Australian champagne crab, Italian Parmesan cheese, and the swallow ginseng abalone that is highly recommended in Chinese food?

For high-end ingredients such as wings, Japanese people are willing to generously spend money to taste them.

Therefore, Tan Gong Restaurant under the name of Ning Weimin also ushered in a big performance explosion at the end of the year.

Not only have the three branches in Tokyo, Osaka, and Kyoto returned to full customer service, but the negative impact of the conflict with Ikuo Shubo some time ago has been completely eliminated, as if it never happened.

The daily turnover and profits of the two new stores are also considerable.

The Osaka branch is about 250 square meters, with a daily turnover of 5.6 million yen and a monthly net profit of about 500,000 US dollars.

The Kyoto branch is 320 square meters, with a daily turnover of 7.3 million yen and a monthly net profit of 650,000 US dollars.

So even though the two new stores have only been open for less than four months, the capital invested has been recovered by now, and the money is starting to be returned. When I return to Beijing during the Spring Festival, it will be enough to satisfy several investment units.

But the most exaggerated thing is the 700-square-meter Tokyo branch.

As the largest flagship store of Danmiya Restaurant in Japan, the single-day sales of the Tokyo branch have exceeded the business record at the end of last year, reaching an astonishing average of 18.5 million yen per day.

And that doesn’t count you. The key is that it has effectively increased profits. The gross profit has reached about 60%, and the net profit has increased to a monthly income of 1.5 million US dollars.

Is this the highest daily turnover among all high-end catering companies in Japan?

Ning Weimin himself didn't know.

But he is almost certain that at least in the field of Chinese restaurants in Japan, he should be the first in revenue.

His basis was Hinjinlou, the most famous Chinese restaurant in Yokohama Chinatown. In an interview with an NHK reporter, its boss revealed rough business data in front of the camera.

The overseas Chinese said that the 1,000-square-meter Hinjinro main store in Yokohama has a daily turnover of about 1,5 million yen, while the 200-square-meter Hinjinro branch in Hibiya, Tokyo, has a daily turnover of about 4 to 5 million yen.

This is a Chinese restaurant where the Japanese Crown Prince and Crown Princess have come to dine and praised its cuisine.

It is definitely ranked No. 1 in Yokohama, and has been deeply involved in the Japanese market for many years, and already has a fixed customer base.

And because Japan's tax policy is very strict, it is unlikely that the boss will brag or tell lies.

It is conceivable that in just two years after coming to Japan, Ning Weimin was able to open three branches.

And regardless of the total profit or the daily turnover of a single store, he is so far behind the other party, a local snake, that he can be proud of himself.

Especially from the perspective of cost recovery from an investment perspective, he has created a miracle in the Chinese restaurant industry.

In fact, it is not surprising that it has achieved such results.

No matter how well Pinzhenlou operates in Japan and no matter how famous it is, it is still a Chinese cuisine with its roots firmly rooted in Japan and improving the taste.

Moreover, the business methods it follows are relatively traditional, so it can only develop slowly and steadily.

Especially in terms of the lack of sources of excellent chefs and the cultural attributes of the dishes, Pinzhenlou, as a "mixed race", suffers greatly, and it always gives real diners an unauthentic feeling.

His best chef was hired from Hong Kong City at a huge cost.
To be continued...