Facts have proved that Ning Weimin adopted a great success in publicity strategies and promotional methods.

Twelve days have passed, not only is the crew of "Dream of Red Mansions" very popular in Japan, but the actors wearing gorgeous costumes and exquisite makeup have attracted countless fans.

It significantly drove the ratings to rise and broke the ratings of 20% in one fell swoop.

This surprise made TBS TV overjoyed, and Deputy Director Kaga received recognition and praise from the board of directors.

The "Dream of Red Mansions" themed cultural festival planned by Ning Weimin himself was also enthusiastically sought after and loved by the Japanese people.

At the event site in Tokyo, Kyoto and Osaka, no matter what product it is, it has won explosive sales, thus making many Chinese snacks, snacks and handicrafts quickly become popular.

Even Taurus Palace and Yamato GG have gained a lot with this event, far exceeding the initial expectations of the two companies.

However, for Ning Weimin, the most important gain is that it is accompanied by the smooth development of the cultural exchange activities of Chinese culture overseas, with the help of the IP influence of "Dream of Red Mansions" and the help of the crew.

He finally made great efforts to open two branches of Tangong Restaurant, and achieved his best start as he wished.

It turns out that the actors and cultural festival activities of the crew of "Dream of Red Mansions" are increasingly attracting the attention of the media and the public.

More and more media have reported on this matter, and many TV station food programs have come to find cultural festivals to shoot Chinese snacks and interview the chefs of Tangong Restaurant.

As a result, with these BUFFs layer by layer, the Tangong Restaurant, which was originally not famous in these two places, became popular directly.

As soon as the Tangong Restaurant branches in Kyoto and Osaka opened, they had a lot of customers and reached a full customer status. The turnover exceeded the old Chinese cuisine restaurants that had been deeply rooted in the two places for many years. They became famous and gained a reputation.

This situation is rare in Japan, it is so awesome.

Especially in the current Japanese society where money is flooded, high-end exotic restaurants open in major Japanese cities every day, which is even more valuable to achieve.

This also shows how magical the use of cultural IP will have in business.

Of course, then again, any marketing method is just a means.

No matter how good the marketing is, it can only bring unparalleled glory to the merchants, but it cannot create a real century-old store.

If you want to have a long-term success, the key is whether you are genuine and whether you have real materials.

But it’s good that the quality of the TV series "Dream of Red Mansions" and the craftsmanship of the Tangong Restaurant are all real and beautiful.

With their hard strength, they not only steadily caught this "wealth" that has been poured out, but also took advantage of the victory and gained more reputation and gains on this basis.

This time when I came to Japan, the crew of "Dream of Red Mansions" not only came, but also brought exquisite costumes and jewelry, and documentaries composed of behind-the-scenes filming over the past three years.

Although the time is short, the documentary has not been translated into Japanese.

But before the crew left Japan, at the invitation of TBS's TV station, the clip was broadcast in an exclusive interview program, accompanied by the host's language commentary.

These scenes of filming TV series caused a sensation between Japanese "Red House fans" and some viewers who were accidentally attracted by fans.

Because the Japanese could not imagine that in order to film this TV series, Huaxia actually spent three years to provide relevant cultural training for actors. She completed 2,000 sets of costumes alone, and also built a real scene in the capital.

Especially when Deng Jie, an actor who plays Wang Xifeng, said in person that when filming the final scene of "Feng Jie's Death", she personally took a photo in a heavy snowfall of minus 30 degrees Celsius. After the filming, she was already fainted and almost died of freezing to death.

This dedicated attitude and "craftsmanship spirit" not only fully cater to the values ​​of the Japanese, but the key is that it is completely impossible for the Japanese art world driven by capital.

So, the quality of this TV series was directly overwhelmed.

The ratings of the new episodes have risen again to 22%, just one line away from the ratings ceiling of TBS Morning Drama.

This is already a sign of a national hot drama, and it is quite worth boasting about.

At the same time, the difficult conditions for filming "Dream of Red Mansions" also triggered a considerable discussion at the Japanese social level.

Many viewers have seen that China is able to unite as one with insufficient funds and such difficult shooting conditions, and everyone works together to complete such a high-quality TV series.

We can't help but question whether the current Japanese art world is driven entirely by money.

Compared with money, are the artistic conscience and creative intent of creators more important factors in achieving results in a film and television work?

The evaluations of the TV series "Dream of Red Mansions" by Japanese media and drama critics have also appeared in more and more praise.

The main meaning is that this TV series is indeed a gorgeous masterpiece, and the actors are all beautiful and colorful, and the TV series has a very high degree of restoration of the original work.

Although it is hard to say which is higher or lower than the Japanese "The Story of Genji", at least in the filming of TV series, China's "Dream of Red Mansions" is better.

In comparison, Japan has not been able to make a live-action version of "The Story of Genji" that satisfies the Japanese people so far. It is really bad. People involved should really reflect on it.

Needless to say, these remarks made NHK, who always filmed Dahe dramas, fall into the trap.

In addition, "The Waves of Spring", which was criticized by the audience for its failure in casting, has also encountered more criticisms.

Many drama critics compared this drama drama with "Dream of Red Mansions", but ended up scolding NHK to the point of being too decent.

The producer who made the decision to replace Keiko Matsumoto was so miserable.

Amid this kind of condemnation, he was destined to be responsible for the failure of "Spring Waves" and bear the anger of the NHK production committee.

On the other hand, Ning Weimin accidentally helped his wife to vent his anger, which was also a surprise.

As for Tangong Restaurant, the real highlight moment comes after the opening.

They have successfully become popular because they provide a wide variety of Chinese snacks for the "Cultural Festival" and the opening of branches in Kyoto and Osaka. They have received invitations from countless TV food programs and variety shows.

And as nothing unexpected happened, the chefs they sent, such as Jiang Dachun and the snack team leader Xu Chunyan, also shined in these programs.

In addition, they also took advantage of the opportunity of appearing on TV media to successfully popularize the real Chinese food concepts for Japanese audiences watching the program and promote the culture of palace cuisine.

They let the Japanese audience know that real Chinese cuisine does not have Tianjin rice, dried shrimps, and mapo eggplant.

The taste of Chinese food is not as sweet as it is as simple as thickening and pepper.

Even the names of some ordinary foods are very different in China and Japan.

For example, the word "wonton" in Japanese actually refers to udon noodles, and the word "mantou" refers to buns.

The Japanese "sauce" is actually a pancake.

In contrast, in authentic Chinese food, these words have specific foods corresponding to each other, and our food types are much richer than what the Japanese know.

Of course, since it is a show, showing off skills is of course a crucial part.

Otherwise, no matter how hard you can say it, no one will take it seriously, and they will only think that you are bragging.

Speaking of which, it is actually quite interesting, because of this link, the chefs of the Palace have truly achieved ease in grasping the Japanese.

Like Xu Chunyan from the pastry group, she didn't show any real skills at all. She only made some common pastries in Beijing, which impressed the guests on the scene.

Because she made too many kinds of pastries, including old steamed buns, silver silk rolls, scallion oil pancakes, sugar triangles, fried triangles, mahjong flower rolls, shredded radish pancakes, dates woo woo, fire roast, sesame cakes, screw rotors, and Suye cakes, which are very different and have a wonderful taste.

They are all things that the Japanese have never seen or eaten.

But the most amazing thing was the dish of a big lazy dragon that was enough for seven or eight people to eat.

Because she really used food to make a one-stop realistic form.

That's not all, Jiang Dachun's vegetarian pork ribs are also amazing.

Because since it is vegetarian, Jiang Dachun’s roasted pork ribs are naturally useless.

That was the tasting technique he learned from the master Liu of the material. The ingredients he used were all vegetarian, and even the soup was made of vegetarian soup, but the taste was close to meat, and the shape was particularly realistic.

Not to mention the texture of the shredded meat, even the bones were made with "rolls".

Has the Japanese seen such amazing cooking skills?

Chinese chefs can make meat and vegetables without meat!

Even if you see it, many Japanese people begin to suspect that they are daydreaming.

So much so that some people couldn't believe it, so they called the TV station, scolding TBS for being unfinished and cooperating with Tangong Restaurant to fool the people.

But the most pleasing thing is the dish that is the fried chrysanthemum.

This dish that made Ning Weimin tighten his back and feels very evil from the heart has attracted widespread interest and countless attention from the Japanese as soon as it was broadcast on the TV screen.

Because of the Japanese aesthetics, although they love chrysanthemums very much, they never thought that this kind of flower could be eaten and tasted good due to their dietary limitations.

Especially this dish is simple and fun to make.

To put it bluntly, it is actually wrapping the chrysanthemums with batter, frying them, and finally drizzling them with jam, which makes it a dessert.

But if it were just like this, it wouldn't be so sensational. The key is that Dai Hong also added some thread drawing skills to apply them.

She first prepared a candy flower basket and placed the fried chrysanthemums on the flower basket.

Then all the sugar prepared for the shredding was placed on an iron plate.

At this time, lift the iron plate upside down, so that the sugar silk will naturally hang down from top to bottom.

At this time, gently waved the iron plate, and the endless candy silk was also sprinkled.

It is like white catkins flying, like heavy snow...

After a while, the layers of sugar shreds as thin as hair were stacked on the fried chrysanthemums and stacked them up.

It was so beautiful and amazing that everyone on the scene was shocked.

In this way, several dishes that the chef of the Palace became famous on TV became well-known Chinese delicacies overnight.

Not only is Tangong Restaurant more popular in Japan, but diners who come to Tangong can sell hundreds of "Internet celebrity dishes" every day.

Those chefs who have been on the show are also regarded as "Chinese cuisine masters" by the Japanese people, and many newspapers and magazines have invited them for exclusive interviews.

What's more important is the influence of these media spreading.
To be continued...