Chapter 1,350 Bridgehead(2/2)
What's more, China's labor is too cheap, but the art technology is extremely mature. This advantage is reflected in handicrafts, which is a big killer that sweeps away everything.
Things like silk utensils, silk and sandalwood fans, and embroidered uchiwa fans are considered by the Japanese to be valuable luxuries.
But the fact is that these gifts are very cheap, regardless of the external price tag.
When Ning Weimin came here, the average cost of the things he brought from China was really not high.
For example, the traditional Japanese handicraft "Ningyo" is a doll made of clay, paper, wood and other materials.
This kind of doll is very similar to the silk doll, but it is expensive.
The cheapest one costs 10,000 to 20,000 yen, and the most expensive one costs more than 100,000 yen, or even hundreds of thousands of yen.
However, the production cost of the silk figures brought by Ning Weimin was only five or six hundred yen for a small one, and only one or two thousand yen for a large one.
Ten thousand yen is enough for the ex-factory price of a set of silk figures with twelve gold hairpins. Where is the difference?
If he sends such a gift to the Japanese, then does it matter how the Japanese feel?
The standards for measuring value are completely incompatible.
(Traditional Japanese dolls called "Ningyo")
In fact, for Ning Weimin, the gifts that probably cost the most financially among all the gifts were video tapes and books made in Japan, but the cost was only 20 to 30% of the selling price.
So even from the most philistine perspective, Ning Weimin has made a lot of money.
No one would have thought that this guy would even give gifts in a speculative way.
Through the Ghost Festival, he actually managed to run a small shop just by giving and receiving gifts, making a profit of no less than ten million yen. This is also an anomaly.
And this is still a little guy.
Ning Weimin not only gives them away himself, he also sells them. Just like what he did at Japan's cultural festival, he also put up a "Chinese Zhongyuan Traditional Gifts" promotion banner at the Huibundang Bookstore in the Azabu area.
, there are one or two long cases of samples specially placed in the store, including various Chinese handicrafts and Chinese pastries, candies and snack gift boxes.
Even before the Ghost Festival, which lasted less than a week, we took advantage of the right time and location to sell more than 20 million yen in goods. We finally did not miss this business opportunity.
What's even more surprising is that without any publicity, "A Dream of Red Mansions" got the credit.
The just-published "Dream of Red Mansions" comic book has also sold more than 600 copies due to the increase in customer traffic, which is quite surprising.
If we look at it objectively, in fact, at this time, Ebuntang Bookstore, located in one of Tokyo's downtown business districts, already had a small status in the hearts of Japanese people in Tokyo who loved Chinese culture.
And because this is not just a place that sells Chinese books and handicrafts, you can also taste Chinese tea, pastries, and candies that are rare in Japan.
In fact, the business model here has already broken through the original plan of a literary cafe or teahouse designed by Ning Weimin, and has become a window that can truly promote Chinese culture.
Not only are there more and more customers coming here because of it, but also the number of repeat customers is increasing day by day. There are also greedy customers who want to buy the Chinese pastries and tea they have read about in books.
There are also cultural scholars and college students who specialize in Chinese culture and hope that the bookstore can help them purchase some books published in mainland China.
If we look at the future of the store, the existence of Huiwentang Bookstore is no longer dispensable.
Profits have also made it the leader among most bookstores in Japan that are still losing money, and they even have the unique resource of importing books from mainland China, which has allowed them to resume part of their publishing business.
It should be said that achieving the current results was not only an unintentional move by Ning Weimin, but also stemmed from the poor cultural exchanges in this era and the unique charm of Chinese culture accumulated over five thousand years.
Chapter completed!