Chapter 1267: Sky-high price(2/2)
Then when the number of works reaches a certain amount, they will start to be speculated at auctions. It is normal for each painting purchased for 3 million yen to have an auction price of tens of millions yen.
Then gradually push it up until the final price reaches 50 million yen, or even hundreds of millions yen.
What should I do if no one buys it at such a high price?
It’s also easy to handle. As the party planning the hype, you can arrange for “one of your own” to sit with a group of real buyers and pretend to hold up placards to bid to create an atmosphere of “many people rushing to buy”.
This is called the "sky-high price" of art auctions.
Therefore, it is very easy to achieve the goal. When a three million yen work is sold for ten million yen, as long as one-tenth of the work is sold at a high price, the entire cost can be recovered.
Of course, there is no need to worry about the remaining paintings. You can slowly play the "fishing" game at the auction with sky-high prices. If you sell one more painting, you will get a huge profit.
But having said that, the most important thing about this kind of gameplay is the financial expenditure of both parties.
Because even this kind of fraudulent layout is not a costless transaction.
If you want to get high prices for your calligraphy and paintings, you first need to use catalog books to promote them.
At present, the catalog brochures of various Japanese auction houses are printed more and more beautifully, which is an unavoidable layout cost.
Especially an auction house like New Art East, which has just been established a few years ago, does not hesitate to invest in publicity funds.
Every auction costs a lot of money.
Moreover, it is impossible to pay a commission of 10% for this kind of "fake shooting".
Confusing the true value of auction items in publicity is just a foreshadowing of the hidden rules of the auction. Repeatedly inflating transaction prices is a means of confusing the true value of auction items.
The fundamental reason for this is that after many auctions, the prices of the auction items are getting higher and higher, and the auction items are becoming more and more famous.
Therefore, this kind of auction that inflates the price of the lot is generally negotiated for a fixed commission.
The consignor, buyer and auctioneer all obtain their own benefits through auction activities, which is called "left hand versus right hand" in the industry.
Just like Masahiro Mihara, he has negotiated an agreement with the auction company.
No matter how high the price of the "fake photo" is, the person arranged by Mihara Masahiro only pays a commission of 200,000 yen, which is just for the sake of it.
Chapter completed!