Chapter 76 Feeling stressed, Didi is ready to make changes

It’s not just Pony Electric that got the “Rainbow” car.

Didi Electric Vehicles and even other first-tier and second-tier manufacturers also got "Rainbow" existing vehicles at the first time.

Zhang Feiyang's fixed office is in Shancheng City. On weekdays, he rarely comes to the million-capacity industrial park in Yongchuan District.

But recently, he has stayed in the industrial area for two full days.

In a temporarily prepared office, Zhang Feiyang was working on documents with his head down, when a beautiful secretary walked in with a report.

Zhang Feiyang looked up and his eyes immediately fell on the document in the secretary's hand.

"Has the experimental test data of the 'Rainbow' electric vehicle come out?"

Zhang Feiyang's voice was calm.

After the initial shock, he has completely recovered in the past few days.

The beautiful secretary nodded and carefully handed over the report in her hand, but she hesitated:

"Mr. Zhang, this is the result of the laboratory's 24-hour stability test data, the electronic failure rate of 'Rainbow'..."

"The electronic failure rate is zero."

Zero failure rate?

Zhang Feiyang hadn't received the report yet, and his heart skipped a beat!

The corner of his eye twitched unnaturally, he slowly picked up the report, scanned it briefly, and was suddenly shocked.

24-hour testing electronic failure rate: 0!

this……

An unbelievable look flashed in Zhang Feiyang's eyes.

This is a 24-hour high-intensity test in a laboratory that simulates extreme use conditions.

Under such intense testing, electronic equipment can still maintain a zero failure rate, which even Didi himself would find difficult to achieve.

He stared blankly at the data on the report and exhaled helplessly.

I originally hoped that "Rainbow" would be like the Flying Bird electric motorcycle, but the electronic system was unstable.

And now, the last trace of illusion has been shattered.

Zhang Feiyang sighed heavily.

I didn’t have any hope for the test results at first, but I didn’t expect that now that the test results came out, I felt even more stressed!

Surprisingly, the stability of electronic equipment is also so good!

Why!

Zhang Feiyang slowly sat back on the chair and kept shaking his head.

Phoenix Factory, a little-known little factory, suddenly emerged without any warning!

Ever since Phoenix Factory launched the "Rainbow" electric motorcycle at the auto show for 1,988 yuan, it immediately attracted Zhang Feiyang's attention.

Zhang Feiyang's sensitivity to the market is definitely not low.

He immediately felt the huge threat posed by the "Rainbow" and immediately began to collect the past and present lives of the Phoenix Factory from various channels.

But the more I understand, the more terrifying I feel.

Phoenix Factory is nothing more than a company that started out as a bicycle manufacturer, and this is definitely the first time it has entered the electric motorcycle industry.

But such a newcomer to the industry can actually come up with such awesome technology right away.

Just a few major technologies announced at the press conference have already shown the potential of first-tier manufacturers.

Zhang Feiyang was worried. He originally thought that Phoenix Factory was just an ordinary manufacturer entering the electric motorcycle industry.

Phoenix can quickly transform the "Rainbow" electric motorcycle, seize the market at a very low price, and build a brand. This combination is by no means simple!

The Phoenix Factory definitely came prepared, coming to disrupt the situation with fists and bloody blows!

Only one month after entering the industry, the release of the first product "Rainbow" has shocked the entire industry. It is really not easy!

Thinking of this, he couldn't help but look at the thick information about "Rainbow" on the table.

If "Rainbow" had a low price alone or carried high technology alone, Didi would never feel such pressure.

However, the combination of high-tech configurations and ultra-low prices suddenly caused the entire industry to become turbulent.

He had already found someone to check out all the information on "Rainbow", but after truly understanding it, he felt even more puzzled and stressed!

Except for the frame of the current "Rainbow" car, which is self-developed by the Phoenix Factory, the rest are from mature companies in the purchasing market.

Although the cost of each car is only 1,500 yuan, even at a selling price of 1,988 yuan, there is a profit of close to 500 yuan!

But, that's just the simple material cost!

Zhang Feiyang couldn't figure it out.

Even though "Rainbow" relies on online sales, there are no dealer costs.

But don’t scientific research costs require money?

Doesn’t labor cost money?

Doesn’t it cost money to invest in advertising?

Will subsequent companies not need money to develop R&D technology?

Are these not included in the cost?

If these intangible costs are added, can "Rainbow" still make money?

But the more this happens, the more terrifying it becomes. Now it seems that Phoenix Factory's strategy doesn't care about profits at all.

They are just here to stir up trouble!

He suddenly thought of another Internet company called Rice.

When they first released Mi 1, they caused a bloody storm in the entire mobile phone industry, and now the strategy adopted by Phoenix is ​​almost the same as Xiaomi!

The same ultra-high configuration, the same price far below the market price, the same limited-sale hunger marketing!

Zhang Feiyang felt even more irritated when he thought of this.

Facing the sudden rise of Phoenix Factory, Didi has obviously felt the pressure.

But Zhang Feiyang quickly adjusted.

These days, I have communicated with the headquarters many times regarding the "rainbow" of 1,988 yuan.

Not only have I thought of many plans, but the headquarters has also begun to adjust its strategies.

The "Rainbow" with its extremely high technical content and low price is extremely lethal, so Didi must prepare for a rainy day and make plans in advance.

In particular, selling prices, especially dealers' profits, must be cut.

Originally, Didi City Agent could make about 9% profit, while each authorized store could make 10%-20% sales profit.

Nowadays, under the impact of "Rainbow", dealers must also give up part of their profits.

Not only dealers, but scientific research must also speed up progress!

Thinking of this, Zhang Feiyang stood up again.

Although the data of "Rainbow" is excellent, all parts of the hardware are still mature products in the purchasing market.

Although the performance is excellent, it is still within cognitive limits.

In terms of motors alone, the Jinyu motor used by "Rainbow" today is not as good as Didi's self-developed motor.

As for the battery life that shocked the industry the most, Didi was still able to fight.

The research on the self-generated TTF2.0 extended-range technology is very mature, and the refitted lead-acid battery can also reach a battery life of about 160KM.

The configurations originally installed on high-end models should also be appropriately installed on mid- to low-end models. Although it will increase the cost, this must be changed!

Thinking of this, Zhang Feiyang exhaled heavily.

Fortunately, although the "Rainbow" impact is strong, the current Phoenix factory is still slightly smaller and has insufficient production capacity.

Apart from anything else, Didi's strong offline sales network cannot be compared to Phoenix in a short time.

Zhang Feiyang thought of this and quickly wrote a market report on "Rainbow" on his computer.

Xiaoma accelerated research and development, Didi prepared to cut prices to consolidate offline channels, and the entire electric motorcycle industry was suddenly stirred up by the emergence of "Rainbow".

This is true for leading companies, and second-tier and third-tier brands are even considering making bigger changes.

The originally peaceful industry has become turbulent again.

Hu Lai, who created all of this, is preparing for the upcoming opening of the Phoenix Brand Direct Store.

——

PS: I still owe two chapters and I'm currently writing them.

Thanks to "Book Friends 150505045246624", "Book Friends 20211015163544834", "gwh6006", "Dragon Fighting Ice and Snow", "smile", "It is painful for the poor to see the original version", "Wandering Fish in the Starry Sky", "Struggle", "000y,

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Chapter completed!