Chapter 428: Engage in a wave of cultural export

Three days later, all global orders for “accompanying robots” were tallied up.

The first batch of 10,000 ready-made robots prepared by Phoenix Group have been sold out online and offline.

In addition, the number of orders placed on Neon Country's official website alone has accumulated to 56,000 units. This is the result of the emergency closure of the reservation option due to too many orders.

In the European market, due to the fermentation of the video, online orders increased sharply in just three days, with a total of 32,000 orders accumulated.

The only thing that made Hu Lai breathe a sigh of relief was Yanguo's domestic market.

There are a total of more than 4,600 orders in the domestic market. Although the orders are smaller compared with traditional developed countries such as the European Union and Neon Country, it is still as expected by Hu Lai.

In general, although our Yan country is already the second largest economy in the world, a robot like a "companion robot" that costs tens of thousands is not something that ordinary families can afford to buy with just a slap on the head.

of.

But even so.

Hu Lai still has a headache after seeing orders for nearly 100,000 "accompanying robots" exceeding expectations.

"Lao Zhang, there's an order for 100,000 units... If we were to produce it all ourselves, the order would be at least a year away!"

"We still have to support OEMs and outsource part of the assembly OEM business!"

"Let's do this..."

"Lao Zhang, please immediately send out the news about finding OEMs. We will select a few suitable companies and we will focus on supporting them and give them some orders!"

"However, Lao Zhang, you have to personally supervise. If the early yield rate of the foundry is insufficient, we can subsidize and provide technical support, but there must be no problems with quality control. Quality must be guaranteed!"

Director Zhang nodded.

Actually.

At the beginning, Hu Lai and the senior management considered outsourcing the assembly business, just like the assembly business of mobile phones and computers.

However, the domestic robot industry is basically blank, and even OEMs need to accumulate experience from scratch.

In addition, the manufacturing difficulty of "bionic robots" is much more difficult than that of mobile phones. The capital investment and technical threshold are not at the same level, and it is simply not something that ordinary enterprises can do successfully.

But now, in the face of massive orders, we can only forcefully support domestic OEM companies to "get started"!

After arranging this matter, Hu Lai thought that Director Zhang would start to handle it immediately, but he did not expect that Director Zhang had no intention of leaving.

"Old Zhang, is there anything else?"

Director Zhang nodded.

"Boss, we received a business letter yesterday. It was a female celebrity in Europe who contacted us and hoped to endorse our 'bionic robot' product."

“And, best of all, it’s free!”

"Oh? Free?"

Hu Lai was quite surprised and casually took the photos and information handed over by Lao Zhang.

Director Zhang continued to add:

"Her name is Catherine. Although she only debuted a few years ago, she is already a hot female star in Europe."

"I have specifically learned that Catherine currently endorses three brands, and these three are all international luxury brands."

While Director Zhang was talking, Hu Lai was looking at the information about Catherine.

After a while, he put the information he had read back on the table, looked at Director Zhang and asked:

"Lao Zhang, tell me what you think!"

"good!"

"Judging from Catherine's information, she has become famous in Europe and North America in recent years, and she does have good social influence."

"Furthermore, her image, temperament, and reputation are also very good. It is rare that she has no scandals. Being our spokesperson can indeed bring us good publicity effects."

"but……"

Having said this, Director Zhang shook his head and said:

"A celebrity like her offers to endorse our robot for free. I think it's a bit unreal."

Hu Lai didn't speak in a hurry, tapping his fingers lightly on the table.

to be honest.

He was also a little surprised that Catherine took the initiative to find Phoenix Group for free endorsement.

After all, Catherine is also a first-tier star in Europe. It is absolutely rare for such a first-tier star to take the initiative to endorse products for free.

The only explanation is:

Catherine herself or the agent team behind her believes that Phoenix's "accompanying robot" will become the most popular product in the world, and the image of her spokesperson will spread throughout the world along with the Phoenix robot.

Apart from this, Hu Lai could not find a second reason.

but.

Hu Lai didn't dwell too much on the reason, and his thoughts quickly settled on the matter of endorsement.

He looked at Director Zhang and said:

"Old Zhang, it doesn't matter whether it's true or not, and it doesn't matter what Catherine's purpose is."

"The important thing is, do you think we need to cooperate with this female celebrity for endorsement?"

After hearing Hu Lai's question, Director Zhang didn't worry about the reason why Catherine came to the door.

After thinking for a moment he said:

"Boss, our products have indeed never found celebrity spokespersons at home or abroad."

"Firstly, it is because we have not entered overseas markets on a large scale before, so there is no need; on the other hand, to be honest, when we first entered overseas markets, we could not find famous and important celebrities to endorse us.

"

"Don't talk about us, even Huawei and DaMi can't invite the world's top stars to endorse them..."

"So... I think it's an opportunity for Catherine to take the initiative to find us this time."

Hu Lai nodded slightly and started thinking in his mind.

In the past, Hu Lai was not too interested in finding celebrities for endorsements.

However, only after seeing the powerful appeal of Zesla's "Optimus Prime" in New York and witnessing Aramco's public opinion war did I truly realize that public opinion and publicity are no less important to a brand than technical publicity.

Let's put it simply.

In most countries around the world, whether developed or underdeveloped, most ordinary people can name several Aramco brands.

Nike, Honggo, Zesla, Boeing and more!

And what about the Yanguo brand?!

It is no exaggeration to say that most ordinary people around the world still do not know.

Even though Phoenix Group is now well-known around the world, in terms of popularity alone, it is still difficult to compare with companies like Hongguo, Boeing, and Microsoft!

Even Phoenix Group can't compare, let alone Huawei and Rice!

And find out the reason.

In addition to the real gap in soft power, there is also the fact that most Yanguo companies themselves do not pay attention to brand promotion in overseas markets and voluntarily give up foreign marketing!

Thinking of this, Hu Lai already had the answer in his mind.

In the Western world, Yanguo enterprises have a naturally weak voice. As the Phoenix Group deeply enters the Western market, it really should pay attention to publicity and marketing.

Finding endorsements from popular celebrities is also a good way to expand your reputation.

"Lao Zhang... I think this is okay too."

"I'll leave this matter to you, but don't do it for free. Let's have a good discussion with Catherine about the cost. We are not short of money."

Director Zhang didn't expect Hu Lai to agree so readily, and was slightly taken aback.

Just when he was about to speak, he heard Hu Lai continue:

"Actually, this incident also reminded me."

"Ever since I saw the powerful appeal of 'Optimus Prime' last time and heard the enthusiastic response from netizens to the naming of 'Somersault Cloud', I have been thinking about one thing."

"Neon Nation owns Naruto, One Piece, Ami owns Optimus Prime, and Captain America. Do we now have 'accompanying robots', 'combat robots', and various bionic robots? Can we also

Use this to create an IP as our cultural promotion?"

"I think we can also make a blockbuster, directly using the 'bionic robot' we developed as the starring role, and create a super robot story!"

"What do you think?!"
Chapter completed!