Chapter 292 Sales volume is lower than expected

The office suddenly became silent.

After a long time, Kairi slowly shook his head and said:

"Boss, it's not necessarily true."

"This time we took the initiative to attack Phoenix Mobile and caught them off guard. They are now very low on Mao Xiong's Internet."

"You know how important a brand image is in a market. Even if they solve the problem of electronic maps, the preconceived bad impressions are definitely not reversed in a short time."

"This time, their mobile phone sales will inevitably be greatly affected!"

Cook's face relaxed a little, and after a long time, he looked up at Kaili and said slowly:

"Kayri, this matter is left to you."

"Since you think this method is good, then keep doing it. It is naturally the best to use online public opinion to limit Phoenix's reputation and sales!"

"Although the funds are used, in short, it is necessary to limit the development of Phoenix mobile phones in overseas markets!"

"Okay boss!"

...

Just as Hongguo Group learned that Phoenix mobile phones were launched in Maoxiong Country, major sales channels in Maoxiong China also began to officially sell Phoenix mobile phones.

The network channel was first opened, and then the offline sales channels of the three telecom operators led by MTS also started to be sold simultaneously.

but.

In just two days, Phoenix Group is not clear about the situation of offline sales channels, but Mao Xiong's online sales data have been counted.

Online sales were completely inferior to expectations. In two days, Phoenix "Super" sold only more than 9,000 units!

With such a dismal online sales, offline sales will definitely not be very good!

Zhou Yangyang joined Phoenix Group when he was a Phoenix Bicycle Factory. After successfully promoting the "Rainbow No. 1" electric motorcycle at the motorcycle show, he was promoted to the manager of Phoenix's first offline brand store.

In just two or three years, he has grown from a store manager to a department head in charge of the retail business of Phoenix Group.

Because he did his retail business, especially after-sales work, this time, Phoenix Mobile opened up the Mao Bear market and was sent to Phoenix Mobile (Mao Bear Branch) to serve as CEO.

Looking at the bleak sales data in front of him, the young Zhou Yangyang was anxiously walking around the office.

The situation facing Phoenix Mobile is indeed a bit difficult to deal with, although the entire group had already made a more detailed introduction to performance VCR when the mobile phone was released two days ago.

And the latest Phoenix Map is also opened to download, but after these operations, the effect of market feedback is still not very good.

The key point is the brand level!

These naval attacks on Hongguo mobile phones will not have much effect on Huawei mobile phones, but they are only on Phoenix mobile phones with global popularity and low brand status, which have great lethality.

This is like when a foreign brand of cars entered the Yanguo market. Even if the company went bankrupt in 1961, a domestic car company just purchased the brand's right...

But after some publicity, it was touted as a brand of German and a level of BMW and Mercedes-Benz, which is safer than Volvo...

That's right, this is the famous Baowo Auto.

This is the power of naval army propaganda...

Although some information can be found out after a little check on the Internet, most of them are melon-eating people who have no time to distinguish between true and false...

The same is true for Phoenix Mobile now. Even though Phoenix Mobile has denied the rumors, it cannot withstand the slander of more naval troops.

In such a public opinion environment, even if some customers want to buy it, they still find it difficult to place an order when they look at the comments on the Internet.

Zhou Yangyang sighed slightly. The current situation is indeed difficult to reverse in a short period of time.

Thinking of this, he stopped and turned to look at the assistant beside him.

"Xiao Liu, how are the anchors in the technology and mobile phone category we are in contact?"

"We have contacted a lot of top anchors on Twitter, Twitch and TikTok, but..."

"The top anchors on several platforms directly rejected us and made it clear that they would not do any mobile phone reviews for us in a short period of time."

Zhou Yangyang snorted in his nostrils, and it was not surprising that these top anchors refused Phoenix phones.

These days, most of the anchors with some traffic on the Internet are setting the pace openly and secretly about Phoenix Mobile. If these people collect money from each other, how dare they say good things to Phoenix Mobile?

"What about top anchors?"

"Some other anchors with less traffic popularity are very positive about us. Our Phoenix Mobile is now highly concerned. They can publish the first review, which is also very helpful to their traffic."

After hearing this, Zhou Yangyang finally felt a little relieved.

These days, there are too many anchors who want to be famous.

Top anchors have received money from the Shui Jun and refused to do an evaluation, but there are always anchors who have not been bribed willing to take advantage of the traffic on Phoenix mobile phones.

However, Zhou Yangyang also knew in his heart that the influence of these small anchors alone would be difficult to become a climate in a short period of time, and it would be impossible to reverse the current situation if it could not be caused by sensational news on the entire network.

but.

Now I can only take one step at a time and try my best to do my best to the present!

He nodded and said:

"Xiao Liu, thank you for your hard work."

"So we continue to do this. Next, we will continue to find more anchors to evaluate our mobile phones. There is no need to ask us to beautify us specifically. Just evaluate it with a realistic fact!"

Seeing that his assistant Xiao Liu quickly recorded his instructions, he paused for a short time, Zhou Yangyang continued:

"Xiao Liu, report the data from the past two days to the headquarters truthfully so that Mr. Hu and the others can also understand the situation here in a timely manner."

"OK……"

...

In Maoxiong, in addition to Zhou Yangyang worrying about the sales of Phoenix mobile phones, the MTS building of Maoxiong’s three major telecommunications operators is also full of sorrow.

The consumption habits of Maoxiong Country are somewhat different from those of Yan Country. Although Maoxiong has more than 100 million Internet users in recent years and the e-commerce industry is developing rapidly, offline physical sales still occupy a strong market position.

Especially when it comes to products with larger amounts like mobile phones, most people are willing to go to offline business halls to experience and purchase them.

So the reality is that Mao Xiong's major telecom operators have extremely strong bottom-level sales channels, and all brands of mobile phones have to cooperate with them if they want to get better sales.

Just like when Hongguo mobile phone first entered the Yanguo market, it also set up a contract machine with China Unicom...

The market situation in Maoxiong Country is the same. Whether it is Huawei or Dami mobile phones, entering Maoxiong market must sign an access license with the telecom operator.

Moreover, if you want to enter the operator's business hall to sell your mobile phone, you have to sign various preferential terms for the operator before you can enter the offline channel.

But where is Phoenix mobile phone?

This directly eliminates the procedure of signing network access licenses and signing preferential terms with telecom operators. Mao Xiong's senior management directly assigned Phoenix mobile phone orders of up to RMB 9 billion in two years to them.

There are a total of 5.8 billion purchase orders falling on the MTS operator.

You know, this is not the Yanguo market with a shipment of 300 million mobile phones a year and a mobile phone output value of up to 1.03 trillion yuan.

This is just a market for the bear country. The national GDP is only equivalent to that of the bear country in Yanguo and Guangdong Province. Their mobile phone shipments in 2021 are only 32 million units, and the mobile phone output value is only 8.5 billion US dollars, which is equivalent to a market of RMB 56 billion!

The 5.8 billion mobile phone purchase order is already a huge order for MTS Telecom!

Good guy.

With such a huge order, don’t talk about signing a discount agreement with Phoenix Mobile. If you don’t sign an agreement, you have to sell it in the most conspicuous place at the counter!

These orders were arranged by MTS to purchase them. In the end, MTS will be responsible for the profit or loss if they are sold or not!

Thinking of this, the fat Yegor Podolsky, the chief CEO of MTS, sighed slightly.

He personally studied Phoenix Mobile. Although their mobile phones were launched for a short time, their reputation in Yanguo is surprisingly good, and there is absolutely no problem with performance and quality!

The problem now is still the issue of online public opinion and reputation...

Just as he was thinking about it, he gently turned the latest white Phoenix "Super" phone in his hand, a senior company executive hurried in.

"Mr. Yegor, the offline sales of Phoenix Mobile in the past two days have come out."

Hearing this, Yegor sat up straight and asked anxiously:

"How is the situation? Gya."

The senior manager named Gya pursed his lips and shook his head slightly:

“It’s not very good.”

"The offline stores in St. Petersburg, Moscow, and Novosibirsk City have already been sold according to our original sales activities."

"The clerks have also been promoting their sales in the past two days, but the data is not very ideal. The sales of all stores in two days are only 7,600 units."

"Seven thousand six hundred units?"

Yegore's face turned pale in an instant. He had already imagined that the sales of Phoenix mobile phones would not be too good in such a public opinion environment, but the sales volume was too bad, right?

There are 7,600 units in two days, and these are two days before the new product was launched!

This has been the case these two days, how can I sell it next?

Before he could speak, Gya next to him kindly reminded:
To be continued...