Before Hu could speak, Li Xiang's expression became solemn, and he said solemnly:

"Boss, I don't recommend that our Phoenix mobile phones take the cost-effectiveness path of rice. Sales may be promoted in the short term, but in the long run, there will be a great obstacle to the future development of our mobile phone brand."

"Rice mobile phones are because the cost-effectiveness of Rice 1 and Rice 2 were too deep. Until now, the brand is naturally weaker than those of Huawei, Samsung and other brands. Most people will think that their cost-effectiveness is not high-end mobile phones when talking about Rice."

"In contrast, in recent years, rice has been desperately squeezing into the high-end mobile phone market. In fact, their latest financial reports show that it is correct for them to hit the high-end market!"

As he spoke, Li Xiang looked at Hu Lai with a little anxious look.

"So Mr. Hu, I think it is the right way to position the high-end mobile phone market. We don't need to take the cost-effective path, which is not in line with our long-term plan for the brand."

As soon as he finished speaking, Nan Song, who was speaking at the beginning, also spoke:

"Mr. Hu, I agree with Mr. Li's view on this point."

"In fact, it's not just a problem with the high-end positioning of the brand, but also a cost issue."

"It is really impossible to reach the mainstream configuration of 3,999 yuan for 2,999 yuan. Now the market price of 3,999 yuan is 3,999 yuan. They use the Snapdragon 888 chip with a 50-megapixel Samsung GN2 sensor, and a 2K high-definition four-curved OLED flexible screen."

"Honor Magic4, Nubia Z40Pro is also 3,999 yuan, and their price of 3,999 yuan is also outrageous. Not to mention using the Snapdragon 8Gen1 processor, the camera also uses dual and triple cameras, the world's first 64-megapixel Sony IMX787 sensor..."

"If you say that some configurations for the price of 2999 yuan have reached the level of 3999 yuan, I think we can achieve it, but 2999 yuan has fully reached the performance configuration of the current mainstream mobile phone with 3999 yuan, which is impossible!"

"This is no longer a cost-effective problem, it is a cost issue. Previously, Snapdragon 8 gen 1 was quoted at 315 US dollars per, Snapdragon 888 250 US dollars per, which is equivalent to the soft girl coin Snapdragon 8Gen1, which is 2,100 yuan per piece, and Snapdragon 888 is also 1,600 yuan per piece!"

"Although the price has dropped now, the latest quotations are also 1,700 yuan and 1,300 yuan per piece. If we calculate this simply, what should we do if we remove the chip cost?"

"The 2K curved OLED flexible screen plus Snapdragon 8GEN, plus the top 50-megapixel GN2 image sensor priced at 2,999 yuan?!"

“The cost is not enough!”

"If such cost control can be achieved, this price will not drive the entire mobile phone market crazy?"

Nansong Lianzhu's words came to everyone's hearts. Perhaps some manufacturers will give up some profits to build star models to improve cost-effectiveness, but...

It’s nothing more than choosing one or two outstanding selling points on screen, chip or other configurations. It’s simply impossible to buy the current mainstream flagship phone configuration of 3,999 yuan for 2,999 yuan in the market!

Turtle!

This is a cost difference of 1,000 yuan!

A lot of noises buzzed in the conference room. Although everyone was a little afraid of doing anything, they couldn't help but discuss in a low voice at this moment.

Lao Luo was also a little confused. He didn't understand Hu Lai's true thoughts for a while, but at this moment, Hu Lai suddenly said lightly:

"Manager Nan, you just said that the price of Snapdragon 8 GEN1 and Snapdragon 888 are reduced. Do you know why?"

Um?!

Lao Luo's eyes lit up, and suddenly remembered the "Dawn 005D" chip that Hu Lai personally revealed a few days ago. He suddenly widened his eyes and looked at Hu Lai with a whirlwind. Could it be...

Hu Lai didn't wait for Nan Song to answer, and glanced around and said:

"Simply put, the price reduction of the Snapdragon series is due to the 'Dawn 005D' 5-nanometer chip independently produced by our Phoenix Group."

"Our Phoenix Mobile Phone Department has just been established, and everyone is not very familiar with our chip situation. I can disclose the relevant information to you in advance."

"Our semiconductor department is developing two chips for mobile phones. One of them is now mass-produced. Now the semiconductor department has test chips for testing."

"And the other one we named is 'Star 005', which is also a 5-nanometer mobile phone chip, which will be mainly used on our mid-range mobile phones."

"The prices of our two chips are much cheaper than Snapdragon chips on the market. Dimensity chips are much cheaper. The internal price of the top-level ‘Dawn 005D’ chip used for flagship phones is about US$150. It is converted into soft girl coins, which is about 1,000 yuan. The internal cost of the ‘Star 005’ used for mid-range mobile phones is about 650 yuan."

"So, compared with other mobile phone manufacturers, the cost of our SOC chips is reduced by about 1,000 yuan."

"And I can tell you responsibly that our 'Star 005' performance can fully reach the level of Snapdragon 8gen1, and our 'Dawn 005D' will far exceed the Hongguo A15 processor, which is known as the strongest on the surface!"

!!!

The buzzing conference room suddenly became silent, and everyone looked at each other in amazement.

Damn it!

Good guy, I heard it right?!

1,000 yuan?!

The chip cost is 1,000 yuan lower than other manufacturers?!

And let’s not talk about the cheap price. The 650-yuan Xingyao 005 is not inferior to the 2100-yuan Snapdragon 8GEN1?!

The performance of 1,000 yuan of "Dawn 005D" is far superior to the strongest A15 on the surface?!

???

What's going on!

Turtle!

This is the strong comprehensive strength of Phoenix Group, the strongest technology company in Yanguo?

Damn it, with such a large cost and performance advantage on mobile phones, isn’t this just random killing?!

Everyone who came to their senses suddenly felt excited, and their eyes at Hu Lai became different in an instant.

Some of them used to work in blue and green factories, while others changed jobs from other industries, but at this moment their only idea was that the group's thighs were not as thick as they were!

Li Xiang and Nansong were also completely stunned. The chip cost was 1,000 yuan cheaper?

They never expected that a large gift package sent by the group company would directly reduce the cost by 1,000 yuan. In this way, what was called cost issue just now?

The configuration and performance of 3999 yuan can be fully realized!

Looking at the shocked look of the two, Director Zhang said with a smile:

"Mr. Li, don't blame me for not communicating with you in advance. Mr. Hu and I have just received a specific offer from the semiconductor department."

"The semiconductor department just reported it to us, and we will tell you immediately today!"

Li Xiang immediately realized that he had always known that Phoenix Group had mobile phone chips in development, but he was not sure about the specific performance and price. In addition, the Phoenix Mobile Phone Department was just established, so he did not continue to inquire.

At this time, Director Zhang explained this and felt relieved.

But soon he came to his senses and looked at Hu Lai and asked:

"Mr. Hu, the cost problem can be solved now, but what about our brand positioning problem?!"

"Our Phoenix Group is positioned as a high-end brand. According to the normal logic, our cost advantage of 1,000 yuan is actually our profit advantage. But once the profit is converted into cost-effectiveness, our Phoenix mobile phone will become a cost-effective mobile phone, and there is no longer a high-end brand."

Hu Lai nodded and said lightly:

"I've thought about the question you mentioned."

"But I want to ask you, are high-end mobile phones equal to high prices?"

Everyone was stunned for a moment, wasn't it?

...

PS: Promise to be completed, make up for yesterday, and send it at the afternoon of today
Chapter completed!