Chapter 258 Mobile project establishment meeting

The weather in July has gradually become hotter, and cities like Shancheng feel the temperature of summer early.

Fortunately, it was around 11 o'clock in the morning and the sun was not at its strongest. Xiao He rode a Phoenix brand "Rainbow No. 2" electric car and quickly shuttled through the road. Soon he arrived at a hotel called "Hometown".

The restaurant entrance.

As soon as she parked the electric car at the door, Xiao He left the restaurant and asked.

"Boss, have the order No. 11 been completed?"

"No, wait for a few minutes."

Xiao He is an ordinary takeaway rider. Like most ordinary people, he works hard to make three meals a day every day.

"Boss, I'm smoking a cigarette outside. Alright, call me."

“I want it.”

Xiao He was familiar with the boss. After saying a few words, he walked to the entrance of the hotel, took out a "Liqun" and prepared to click.

When the cigarette was lit, Xiao He took a few sips with satisfaction, and sat on the "Rainbow No. 2" battery car to browse his cell phone for a while.

"Rainbow No. 2" electric car was bought by a second-hand car dealer at the beginning of the year. Although it is a second-hand car, it is still very popular in the used car market. Car dealers use it

In other words, you can still sell this price for another year.

This is due to the fact that the performance and workmanship of Phoenix's "Rainbow" series is indeed good. After two years, the quality of the vehicle can still maintain a good level. In particular, although the battery life has declined, it still overwhelms most of the competitors in the same industry.

The in-car USB fast charging function that comes with Phoenix "Rainbow" electric car is also very practical, completely allowing all delivery guys to carry two power banks with them. Just charge them on the way to meet the battery requirements of the mobile phone for one day

.

but.

The phone in his hand is not so comfortable to use.

The phone I bought in my hand four years ago, and I still bought a small flagship for 2,999 yuan. But after four years, the battery of the phone is already very durable. Especially after high-intensity use every day and frequent charging, the battery life is even more

Push down.

I can still bear it even if the battery life is declining, especially since the weather has been getting more and more recently, once I use my phone in a place with high outdoor temperatures, it often gets stuck or even crashes...

But how can I not work outdoors when I go for takeout?

Thinking of this, Xiao He felt that his phone was stuck a little bit after watching the shaking video for a few minutes. He quickly turned off the background program of the shaking APP and looked up at the hotel.

Just as he was about to go in and urge the boss, a girl with a ponytail and a college student suddenly came to the entrance of the hotel.

Xiao He thought the girl was going to go in for dinner, but he didn't expect the girl to walk directly to him and stopped.

"Hello, can I delay you for two minutes to do a brief market research?"

Xiao He was stunned and looked at the girl in front of him in a daze.

Soon, the girl's sweet smile and natural affinity made Xiao He unaware of any warning and asked in confusion:

"Market research? What to research?!"

"We are a professional market research company, and we mainly want to investigate the current mobile phone market situation."

After saying that, the ponytail girl didn't give Xiao He a chance to speak and continued:

"I think you are a delivery guy, right? I want to ask, how long has it been since you changed your phone?"

Xiao He thought for a moment.

“It’s been over four years.”

"Then please tell me the model of the phone you are using now? Also, you haven't changed your phone for more than four years. Have you ever thought about changing your phone recently?"

Xiao He shook the phone hanging on his chest.

"I bought this phone four years ago, with the top-rated flagship model for 2,999 yuan."

"To be honest, the battery of this mobile phone is no longer durable now, and it is a bit stuck when used. For example, when we usually need to open many background programs for takeout, rider APP, map navigation and WeChat, and messages are often hot and hot

It will be stuttering and stuttering.”

"Sometimes I thought about changing my phone, but now the price of mobile phones with slightly better performance is too expensive. Please change it for another half a year."

The ponytail girl quickly checked different options on the questionnaire. After a few seconds, she raised her head and continued to ask:

"Then what is the price of your mobile phone in your mind?"

Xiao He smiled and said:

"About 3,000 yuan, I think this 2,999 yuan flagship I bought 4 years ago is suitable."

"But now the screen is slightly larger and the Pro version with better performance is close to 4,000 yuan or even 4,000 to 5,000 yuan. Domestic mobile phones have indeed increased a lot in recent years."

At this moment, the ponytail girl was about to continue asking questions when she heard the boss's voice coming from the meal.

"Xiao He, Mituan No. 11 order is ready..."

"Okay, here we come."

Seeing that Xiao He's order was ready, the ponytail girl seized the time and asked finally:

"The last question, from your perspective, what functions do you most want to buy have?"

Xiao He showed a bright smile on his face, and he blurted out without thinking:

"We are going to takeout, of course, hoping that the battery capacity is larger, and it is best to use it without charging for a day."

"Also, in high temperatures, don't stutter and reduce frequency or even crash, and it's also waterproof. When we deliver takeout on rainy days, we are most afraid of getting wet on our phones, and the screen cannot be operated even if there is rain."

"Of course, if you can stand the fall, it's the best."

After saying that, Xiao He smiled apologetically: "I'm going to deliver the order, otherwise it will be timed out in a while."

"Thank you for your cooperation, thank you very much."

The ponytail girl watched Xiao He's busy figure leave and began to look for her next target.

Like Xiao He, there are many people who have encountered the same situation. In recent days, not only in mountain cities, but also in all parts of the country, researchers targeting the mobile phone market have appeared one after another. They randomly asked a large number of delivery guys, courier guys, white-collar workers, etc.

The general group conducted a detailed survey...

Time flies, and Phoenix Group officially announced the establishment of a mobile phone department for more than a week. Luo Yonghao, who returned to the Shanghai Stock Exchange to handle affairs, also returned to the Phoenix Mobile Headquarters on time.

The office address of Phoenix Mobile is in Phoenix Super Industrial Park. Early in the morning, Hu Lai and Director Zhang set out from the old factory to Phoenix Super Industrial Park.

"Boss, today is the first high-level meeting since the establishment of Phoenix Mobile. At the same time, this meeting is also the project establishment discussion before we officially develop Phoenix Mobile."

"It's the Phoenix Mobile Phone Project Promotion Conference."

Along the way, Director Zhang specially reminded Hu Lai, and soon the two of them arrived at the headquarters of Phoenix Mobile.

He came to the conference room without any obstacles. At this time, all the relevant persons in charge of the Phoenix Mobile Phone Project Team arrived. Old Luo, who had not seen in the past, and Li Xiang, the head of the Phoenix Mobile Phone Department, stood at the door waiting for Hu Lai.

Hu Lai formally exchanged greetings and shook hands one by one, which made him recognize the senior executives of Phoenix Mobile Department. After the introduction, the meeting came to the main topic.

"Today is the first project meeting since the establishment of our Phoenix Mobile Phone. Today's theme is to discuss the establishment of Phoenix Mobile Phone."

The person who spoke was Li Xiang, the head of Phoenix Mobile. He was originally the department manager of a top domestic mobile phone manufacturer. After resigning due to a private matter, he happened to meet Phoenix Group recruiting the head of the mobile phone department. After submitting his resume, he was soon contacted by HR and entered Phoenix.

group.

As an industry veteran, he is not unfamiliar with the project establishment process of new mobile phones. A brand new mobile phone first requires project establishment to determine the price of the mobile phone, and the cost is to identify the market population and competitors.

"According to our group's positioning of Phoenix mobile phones, we are preparing to launch a top flagship mobile phone this time. Our target price is more high-end, mainly from 6,000 yuan to 10,000 yuan."

"To put it bluntly, our competitor this time is the latest Red Fruit 13."

As soon as he finished speaking, a breath of breath suddenly sounded in the conference room. Li Xiang was not surprised at all. He also reacted the same way when he heard Director Zhang’s personal instructions a few days ago.

The establishment of Phoenix Mobile Company was too short. When he first joined Phoenix Mobile, he only heard that Phoenix wanted to make high-end phones, but he did not expect that Mr. Hu meant that the first phone would fight against Hongguo, and he was not afraid at all.

They also know that most of the products of Phoenix Group are positioned at high-end, but at this time, they are really in the industry they are most familiar with. Phoenix is ​​about to challenge Hongguo when they first arrive, but everyone still finds it difficult to be confident and lacks confidence.

Before many management could react, Luo Yonghao, who was standing beside him, suddenly asked:

"Mr. Li, isn't it a bit too big to compare our first mobile phone with the Red Fruit 13?"

"Although all domestic mobile phone brands are now reaching the high-end, we also have to consider practical issues. After all, our Phoenix Mobile has just entered the industry. The brand power of the mobile phone, the loyalty of fans, and the reputation of customers is nothing. It is really hard to pursue the top and high-end.

Will the customer pay?”

No wonder Lao Luo was a little excited. The fatal problem with his "foreign hammer phone" back then was that the price was too high. At this time, the Phoenix phone seemed to be the same as he did at the time.

He just returned to Phoenix Group from the Shanghai Stock Exchange yesterday before he had time to communicate with Li Xiang. Although he knew he wanted to develop a flagship when he communicated with Director Zhang, he didn't expect that the flagship of Phoenix mobile phone was a flagship that was directly ridden on Hongguo's head.

Li Xiang spread his hands and was about to speak, but Director Zhang, who was sitting above, spoke directly:

"The first mobile phone directly matches Hongguo 13. Mr. Hu and I have always been positioned as a high-end brand."

"Our million-level new energy supercars are selling well. Our Phoenix 'Rainbow No. 6' super electric motorcycle is also popular all over the world. In line with the group's positioning, our mobile phone business naturally needs flagship products."

"Everyone is an elite in the mobile phone industry. I just joined our Phoenix Group and may not know much about our situation. Everyone is working hard to make products and have confidence in the products they make. Mr. Hu and I have never thought you are better than others.

Difference."

"No employee of our Phoenix Group will think that we are worse than Hongguo. The giant Hongguo company in your eyes is not terrible in our eyes. Many of our technologies have surpassed Hongguo, so...you can do it just by letting go,
To be continued...