Chapter 153 Good question, don't ask next time.(1/2)
Chapter 153: That’s a good question, don’t ask next time. (Second update)
I have to admit that Hu Lai still has a relatively clear grasp of the crux of domestic car brands.
After decades of weakness of domestic automobile brands, Chinese people’s inherent impression and brand positioning of domestic automobiles have been firmly established and deeply rooted in the hearts of the people!
That means it's cheap, not high-end, and has no reputation.
But this time, Hu Lai insisted on high-profile publicity, raised his head high and hit high, directly aiming at Zesla with a strong medicine. Judging from the results, this publicity strategy was very successful!
Although it looks like a yuppie, many people on the Internet criticized Phoenix Factory for overestimating its capabilities, but it has undoubtedly attracted the attention of most netizens.
Although it is difficult for many netizens to suddenly change their inner impressions of domestically produced cars, they subconsciously equate Phoenix and Zesla.
Without even realizing it, many netizens on the Internet have begun to look forward to the PK between Phoenix and Zesla.
Zesla (Yanguo) did not express any response to Phoenix’s promotional video, but the interviewing media and reporters simply could not give up such good news.
This is a rare occasion in a lifetime when a car company dares to make such a jump!
You must know that mature car companies such as BYD, NIO, Ideal, and Xpeng can no longer rage against the entire industry and target Zesla unabashedly like Phoenix.
If you really want to do this, you won’t be ridiculed to death by Zesla’s fans?
It’s just to bring trouble to yourself!
And some brand-new unknown car companies, although they can talk wildly, have no attention at all, and everyone just defaults to bragging and doesn't bother to pay attention.
The previous promotional video for Rice Group’s Rice 1S was just a regular promotion of “We bring the best new energy vehicles.”
Where's the Phoenix?
I am afraid that the world will not be in chaos.
The best new energy vehicle in the world, bar none!
Such an arrogant expression coupled with the fact that Phoenix is already very popular, coupled with the fact that it has the reputation of being the most powerful technology company for autonomous driving in Yan Country.
The heat is overwhelming.
After the Phoenix "Qingluan" advertising video came out, media reporters wanted to interview Zesla and Phoenix Factory, but they were all rejected.
"Lao Zhang, what's going on?"
"It's okay if Zesla doesn't respond. Phoenix Factory made big news on its own, and now it refuses to be interviewed?"
Jiang Xiaohang is a reporter on the automotive column of Understand Che Di. The latest topic about Zesla and Phoenix on the Understand Che Di APP was planned by him.
At this time, he was discussing with Lao Zhang in the office the recent Phoenix "Qing Luan" promotional video.
Lao Zhang: "This is indeed abnormal. Logically speaking, Phoenix should hold a press conference or something to introduce its 'Qingluan' model, which can also attract some popularity."
This is also where Jiang Xiaohang is confused.
He raised his head and was about to speak when suddenly the office door opened and a colleague walked in in a panic.
"Brother Jiang, the latest news!"
"Zesla sent us a press interview invitation letter to our car-savvy emperor, inviting us to attend the press conference of the new model 3 tomorrow!"
Jiang Xiaohang and Lao Zhang were stunned. Zesla is going to hold a press conference for the new Model 3?!
This is really big news!
When did Zesla need publicity?
You know, after Zesla entered the Yan Kingdom, the arrogance engraved in the bones of foreign capital was clearly displayed in Zesla.
After the "brake failure" incident occurred, Zesla bluntly stated that car owners need to learn to drive again and need education.
When faced with complaints and rights protection from domestic customers, Zesla has always "never compromised" and fought hard to the end!
This is how we treat customers, let alone treat reporters from major automotive media and big V anchors.
That's simply a no-brainer!
I didn't expect that.
Zesla, who is so awesome and arrogant, would hold a press conference in Yanguo to promote the revised model, and specially invite us to report on it?
After the two were shocked, they immediately came to their senses.
Turtle.
Zesla is so abnormal, probably because of Phoenix's "Qingluan" promotional video.
I'm afraid it's because of the crazy public opinion about Phoenix on the Internet these days that Zesla can't sit still!
Phoenix is so awesome!
A promotional video can actually bring such a strong sense of oppression to Zesla. If it were another company, Zesla would not even fart!
Jiang Xiaohang and Lao Zhang were shocked, but also saw the excitement on each other's faces.
Zesla is responding to Phoenix's aggressiveness!
Got pinched.
The two excitedly asked about the specific time and location of tomorrow's Model 3 launch conference, but before the excitement was over, a message suddenly sounded on Jiang Xiaohang's mobile phone.
Jiang Xiaohang glanced at it.
"Phoenix Qingluan's first global press conference will be held in Shancheng City tomorrow!"
Ah this?!
Jiang Xiaohang quickly opened his phone and carefully checked Phoenix's message push. After reading it carefully, he couldn't help but say something.
Damn it!
Ah this?
Phoenix, you did it on purpose, right?
Don't open it early, don't open it late. Model 3 has just issued a press conference announcement, and in the blink of an eye you will also have a press conference!
Model 3 has a press conference at 10 am, Phoenix also has a press conference at 10 am!
That's awesome, let's get started!
Jiang Xiaohang and Lao Zhang were completely stunned. If Phoenix followed closely after the first Model 3 news release, it was also due to chance.
This time, even a blind person would know that Phoenix is clearly going to have sex with Zesla!
No wonder Phoenix refused to be interviewed before. It turned out that he was waiting for Zesla to take action, just to target Zesla!
The two of them looked at each other, and both could see the shock and passion in each other's eyes. Phoenix is too ungrateful to have martial ethics!
Jiang Xiaohang and Lao Zhang were shocked, and the entire media and car review circles were also shocked.
The reporters who learned the news felt incredible, the smell of gunpowder was too strong!
Why does it feel like Phoenix is just bullying Zesla and chasing Zesla Hammer!
However, behind everyone's disbelief, there was still a hint of relief and expectation.
On weekdays, everyone is often treated coldly and coldly by Zesla, and is a lot angry. Now it’s better!
TMD, there is finally a car company in Yanguo that dares to give you a face!
…
Early the next morning, a group of invited reporters arrived at the Zesla Model 3 press conference early.
Among the professional journalists, there are also several familiar faces from tens of millions of Vs on Douyin Live. They have been authorized by Zesla this time to broadcast the entire process online.
After a while, the small press conference room was filled with people.
"Old Zhang, I haven't seen you for a long time. This time you understand the car emperor and send you alone to report the news about Zesla? Where is Jiang Xiaohang?"
"Jiang Xiaohang flew to the city overnight last night. He went to the scene in Phoenix, I was at the scene in Zesla, and you were also alone?"
"Haha, our situation at Bitauto.com is the same as yours, with one reporter on each side."
"Old Zhang, this is a situation I have never encountered before. Phoenix is determined to compete with Zesla. This will only happen once in a thousand years."
"That's awesome!"
The two looked at each other with expressions of excitement on their faces.
But after a while, Zesla's official staff began to enter the press conference one after another, and the sound in the entire venue gradually became quieter.
…
On the other side, the press conference of Phoenix Factory was also very lively.
Although the Phoenix Factory is not as influential as Zesla in the field of new energy vehicles, most media reporters actively sent their own reporters to participate when they received the invitation from Phoenix.
joke.
This is a rare scene in Yanguo's new energy automobile industry, so we have to send people here no matter what!
Hu Lai is also well aware of the influence of online live broadcasts. Not only did Phoenix officially launch a full online live broadcast, but it also invited several big Vs to conduct online live broadcasts.
As more and more reporters and big Vs entered the room, the entire conference room was filled with people.
Jiang Xiaohang looked at several familiar faces, said hello, and began to organize the equipment to prepare for the first global press conference of "Qingluan".
At 9:55, Director Zhang and Zhang Feiyang appeared at the press conference together.
"Good morning to all media reporters, major V anchors, and fans watching the live broadcast!"
"I welcome all of you who have traveled thousands of miles to Shancheng City to attend the first press conference of Phoenix's Qingluan. My surname is Zhang, and everyone calls me Factory Director Zhang."
"This is Mr. Zhang Feiyang, the CEO of our Phoenix New Energy Automobile Group!"
"Our press conference will mainly introduce to you some information and parameter configurations of 'Qingluan'. Thank you!"
As soon as Director Zhang's opening remarks ended, there was a burst of applause.
The major live broadcast platforms are also broadcasting the respective press conferences of Zesla and Phoenix Factory, and a large number of netizens are paying attention to the developments of the two companies.
To be continued...