[Lian Imagination: I regret Liu Xiang's withdrawal from the competition. Whether the contract has expired or not is subject to evaluation]

[The advertisement of Liu Xiang interviewing Yao Ming that VISA has been playing recently suddenly became the advertising image of the rowing team signed by VISA on August 19]

[VISA did sign a rowing team, but which is more important than Liu Xiang's value? If it weren't for Liu Xiang's withdrawal, why would he replace his advertisement during Liu Xiang's competition? Is it really such a coincidence that Liu Xiang just retired, and VISA's five advertising cycles just happened to be executed to the next one?]

[The Liu Xiang advertisement that Yili Milk has been playing is also planned to be replaced with Guo Jingjing's image on August 19.]

[Lian Xiang will replace Liu Xiang's advertisement on the 19th, but they said that this is a normal switch, not because Liu withdraws from the competition]

[SU brand releases new advertisements - love competitions, love to fight for all dignity, love to win it back, love to give everything, love to glory, love to setbacks, love to exercise, even if it hurts your heart.]

[What the hell? At this time, there are still companies that dare to take the initiative to get involved in Liu Xiang? Are you crazy?]

【What the hell is the SU brand? Where did it pop up?】

...

As for whether the team will be blew up by the phone, Su Shen has already made arrangements and should be able to deal with it.

As for the advertising slogans, it is from companies like Hooks, so it doesn’t need to be useless. Anyway, it will break up in the future.

Nothing to be embarrassed.

Su Shen walked while thinking about some of the contents of his memory:

The 2008 "Liu Xiang Commercial Value Assessment Report" pointed out that Liu Xiang's commercial value has dropped from its peak to less than 2 million yuan, a drop of as high as 87%.

Another report pointed out that from 17 sponsors at their peak to the fact that only one sponsor is left when they retire in the future, Liu Xiang's business myth will end with his turn. Due to Nike's future reputation, it is better for Su Shen to help Liu Xiang turn it in advance, but the other sponsors can definitely take this opportunity to directly reshuffle them.

This is the standard for people to cool down in tea.

But now I can just let Liu Xiang take advantage of this to get rid of all his burdens and set sail again, and he can settle in as the biggest sponsor, and at the same time he can also bring a strong spokesperson for his "SU brand".

Now Liu Xiang needs support from others, which is equivalent to a dual choice for selfishness and others.

Many people may not know that although they were "in the system" in the past, there are differences in this "purity".

According to an article in the Future X Beijing News, it can be clearly seen that behind Yao Ming is the "Yao Team" operating, including business experts, top sports agents and lawyers; behind Li La, it is handed over to the international sports agency IMG, which is available from competitions, training to business operations. Guess what Liu Xiang is?

Liu Xiang is affiliated to the Athletics XX Center, and the commercial development and operation are fully handed over to his direct unit, and he himself has 50% of the share rights.

It is pointed out here that the non-professional administrative operation has also become the biggest constraint of Liu Xiang's career.

In addition to the later revelations of "Du Rina", the so-called "Xiangzhi Team" is actually compared to the simple group of "Su Zhi Team", with only coaches and team doctors. You should understand why Liu Xiang's so-called "Xiangzhi Team" is the worst team among our sports stars.

Therefore, it is easy to understand how such a mess is actually linked together.

These are things that Liu Xiang must take away if he wants to recover from his peak in the future.

Otherwise, all kinds of extremely speechless actions will make you laugh.

For example, in September 2004, Liu Xiang's Athens Olympic jersey was sold at a low price of 30,000 yuan. Half a year later, the team marked the Athens championship running shoes donated to the Magic City Hope Project at a low price of 10 million yuan, and even childishly designed restrictions that must be purchased by domestic buyers. In the end, even the auction was miscarried without warning.

For example, the spread of the injury: It was July 2007, "He actually found a Chinese medicine decoction in Europe. Soaking his feet every day can greatly relieve the blister on his heel." It was the first time that the reporter heard the word "blister on his right heel" from his master. It can be imagined that Liu Xiang's heel was already full of hidden dangers at that time. But the entire team had not yet realized the importance.

And how did this bubble come from?

In Sun Haiping's words, "It's hard to say which day it happened. It may take six or seven years. It should be said that before the 2004 Athens Olympics, this injury occurred. Later, he recovered for a better period. After the high-intensity training, he responded again until today."

This is the direct induction point.

Liu Xiang's foot bones are different from normal people and are prominent than others, so they were broken at first, but later became calluses, but now they are inflammation. This is a problem that existed before athens, so careful people will find that the size of his right foot shoes is one size larger than the left foot. The reason is that a thick protective pad is added to the inside of his right heel.

Almost no one in the entire team paid enough attention to this small Achilles tendon, and often felt that he was just wearing shoes that were not suitable for his feet. In 2006, there were even interview reports from Liu Xiang to inquire - Liu Xiang, who was easily on the battlefield, said when he warmed up before the game that he was fine, but his right foot was a little bit swelled after changing to new shoes. So, like every time before, Liu Xiang let his feet fit into the new shoes after a layer of skin, and then started to take off after it was not so painful.

Not only before the competition, Liu Xiang sometimes felt aching on his right heel while wearing nailed shoes during training. Many times, the team doctor would massage him after the training, or just take an ice pack to ice for a few minutes.

This is the main process for Liu Xiang's entire tendon end inflammation.

The Achilles tendon is attached to the calcaneal bone, with only a small amount of blood vessel network, and the blood circulation is not rich. Therefore, once the injury occurs, the Achilles tendon has poor repair ability. If it rubs frequently, it will be even less likely to heal. It is easy to cause inflammation or infection. Once the lesion develops deeper, it will affect the tendon and periosteum. The inflammation-induced Achilles tendon will become brittle, and it is very likely to cause the Achilles tendon to rupture, which may ruin the athlete's sports career. So it is right not to run in 2008, and it will continue for 4 years. If you run, it may be a tear in 2008 and you can retire directly.

This chapter is not finished yet, please click on the next page to continue reading the exciting content below! In addition, there are also factors in shoes that damage to the Achilles tendon. If the heel of the shoe is too pointed and the back is too narrow, and the lace of the shoe is too tight, it can be squeezed and rubbed against the Achilles tendon. If the sole of the shoe is too hard, practicing on a strong field will increase the traction force of the Achilles tendon and cause strain.

Look at these problems, Liu Xiang has almost occupied all of them in recent years.

As an athlete, it is normal for him to have no knowledge of sports rehabilitation in this area. After all, not everyone is Su Shen. Even Su Shen has to rely on the entire scientific team. With Liu Xiang's disease, the team must take the blame.

And such slutty operations are either funny or lamentable.

So there are too many things he wants to throw away. If he doesn't throw them away, he will be injured in the next Olympics, it seems occasionally, but it is still inevitable.

Su Shen finally appeared at the press conference venue.

At this time, the press conference was just over. When these reporters saw Su Shen coming, they seemed to have seen some big news and they all gathered around them all at once. Various questions about Liu Xiang began to emerge one after another.

What do you think about Liu Xiang’s withdrawal from the competition?

Why can't Liu Xiang run away? Can't he bear a little injury?

Tell me whether Liu Xiang did this on purpose or did he have an arrangement before?

Let’s talk about whether you are the number one track and field leader in the Olympics if Liu Xiang goes down.

Anyway, as for what you can't imagine, there is nothing they can't ask.

According to statistics, a total of 22.3% of the TV audience across the country watched the group stage and injury press conference, while the confrontation between the men's basketball team led by Yao Ming and Greece on that day was 16.40% of the audience watched it. You know how big this weight is.

Looking at these reporters who were eager for big news, they even deliberately marred in the 500,000 and the rhythm party.

Su Shen suddenly remembered the diary of Liu Xiang’s future release, a few days of the Olympics—

I should have done some simple exercises this morning (17th), but my feet still hurt so much, so I didn’t practice either. I took a bucket of ice and applied it for a while, and finally it was better.

I think that from the beginning of practicing hurdles to now, I have rarely had the experience of fighting with serious injuries. Unexpectedly, this time I was not only injured, but also injured in the wrong time.

Tomorrow is the first shot preliminaries, so the problem should not be big, and the next shot is not big. The key is the semi-finals and finals. The master discussed with the team doctor and prepared several plans to solve this problem. I am really embarrassed, as the competition is coming, they still have to worry about this matter.

But besides this injury, the rest of the situation is very good! I did an in-team test match in early August, and now it seems that some of my results have been revealed on the Internet. Haha, I don’t want to say the exact results, but it should be pretty good anyway. So I think if there is no problem with my legs, whether it is Roberts or Oliver, I am still very confident to compete with them. But even if there is a problem now, I will do my best and not use leg injuries as an excuse.

The first shot competition will start tomorrow. Go to bed early today. I hope my feet will have no problems then!

The backward system, the backward medical level, the backward sports concept, the backward team equipment, these reporters who "eat raw meat and drink blood" have top-down comprehensive pressure, more than one billion advertising contracts and 3 billion sponsors, these things are all the "culprits" that have caused today's results.

The body cannot be arranged in a high-intensity state all the time. If there is any injury, you must be treated early. These things are almost well-known in the future, but now you cannot understand them.

Su Shen took a deep breath.

Open his mouth and said:

"Achilles tendon injury is the most difficult athlete's injury to treat. It is caused by repeated pulling and wear of athletes over the years. Because athletes have restrictions on the use of drugs, and the sealed needle cannot be inserted into the tendon tissue. Therefore, this problem cannot be solved by conventional means."

"If it is Achilles tendon inflammation, the explosive power will be directly affected and there will be problems starting. This kind of injury is like a rubber band, which will break if it has reached its limit and then pull it." Liu Xiang's direct fracture in 2012 has long been precursored.

"As for endurance, I can only say that as long as it is a person, once it occurs, he can't bear it. If you don't believe it, you can ask the doctor yourself. You say that you can't bear it, anyway, ordinary people can't bear it. Maybe you are a superman, you can endure it."

"There was no intentional arrangement, but it happened to be a coincidence. The injury attack was not controlled by our subjective control."

"As for whether I am the number one in the Olympic track and field..." Su Shen looked at the XXX Metropolis Daily reporter who was provoking trouble, and almost shot an ice skate in his eyes: "Now, if Brother Xiang had just happened to you, you said such a bad thing, you wouldn't have already obtained a green card."

After saying that, without waiting for the blushing reporter to speak, Su Shen pushed away the crowd and said his famous remarks after the National Games.

"I hope that athletes will be less questionable and more help when they are at a low point."

"We can't question him, we should help him get out of the trough. Why do we athletes say, "Oh, no," when we are unable to run, how about you reporters... I think you are all nonsense. Don't you want the athletes in the flower planter to run faster?"

"When we can't run, I hope you can lend a helping hand, let us feel warmth, and let us continue on this track."

Pushing away these long spears and short cannons, before leaving, Su Shen said the last sentence, saying:

"Believe me, no matter you or who is in front of the TV, I am so quick that I wish I could say that the living person would die. There will be one day in the future. Those who have said this will feel deeply guilty."

"It is better to be considerate now than to apologize in the future."

"Thanks."

After saying that, Su Shen walked out of the crowd without looking back. No matter how many people asked, he never said a word.

He knew that in the entire public opinion environment, his voice alone was thin, but with a light, he would be a heat.

At this time, Su Shen knew very well what Liu Xiang needed.

...

Liu Xiang, who was sitting in the room, looked at the TV that had not been turned off.

This scene of Su Shen was placed inside.

No one knows Liu Xiang’s expression at this moment.

But it was definitely a little warmer than at the beginning.

These are a little more.

Sometimes, it's enough.

PS: I finally completed this paragraph, and I revised it many times. Su Shen suddenly found that this passage from this passage was just right here, which shows that this matter still exists a lot until 2021.

Secondly, this should be the most comprehensive summary and report of the specific reasons for Liu Xiang's injury. If you have never experienced it before, you can also help you understand it. In the environment of that year, it was really not easy to be able to produce a Liu. In the future, you must take this as a warning. Don't curse at that time, and then think about what to do to apologize afterwards. Because compared to apologizing, the calmness and support at that time may be the "timeliness" that a seriously injured athlete needs the most.

Recommend a book called "NBA Forbidden Zone Behemoth". It is an old basketball author. If you like it, you can go and have a look~~~
Chapter completed!