Chapter 461 Boldly bet

Author: A durian tree

Chapter 461 Boldly bet

Chanel has such a big battle, and there are countless people who are jealous.

Xiangjia has either not had spokespersons before, or now there are six brand ambassadors across the world, plus Yan Fuguang has seven.

There are singers, actors, and idols here, but none of them were as festive as this time when they were officially announced.

That's right, it's just festive.

Just like when I was in high school, I got married, and I had to scatter some wedding candy when I met, for fear that I wouldn’t know that something good happened to my family.

Otherwise, how can we say that the top luxury endorsement is better? Only top brands can achieve this kind of publicity. On weekdays, companies spend money to buy hot searches are just small-scale. Even if they buy it for a lifetime, they will never have such global influence.

I envy some, and I jealous some, but this is nothing I can do about it.

The fashion industry is well-known for its red-top white. As long as it can bring enough profits, the brand will lift you up. If you are a little bit different, you will be able to tell you clearly. You won’t even take a look at it if you are on the verge of attention.

Not long after the official announcement, Chanel will have a large event, and this season's early spring vacation series will be held in Monte Carlo, Morocco.

All spokespersons for such events must be gone. Needless to say, the first six are the focus this year, Yan Fuguang must be.

Everyone outside stretched their necks and waited to see what kind of treatment would Chanel give Yan Fuguang?

If the seventh spokesperson is no different from the first six, everyone must say a few words in private. The seemingly large situation is actually not very good!

Chanel's show was not a serious two-season fashion week, and it was not arranged in Paris, so there was no noisy atmosphere like Fashion Week, but it was Chanel after all, as long as it had this name, the show could not be simple.

Not to mention how Yan Fuguang got there, anyway, he had the highest standard treatment from the beginning of getting off the plane.

The hotel's bed sheets, pillowcases, toiletries, etc. were all replaced by Chanel's own things, and the wardrobe was filled with new seasonal styles...

Chanel did not hide this kind of preferential treatment. She specially found a photographer, and took photos from the pick-up until Yan Fuguang checked in. She made a vlog as quickly as possible and posted it online overnight.

Chanel is not too fond of one or the other, and the same is true for several other spokespersons, but anyone with discerning eyes can see the difference.

For example, Yan Fuguang's vlog was the first to send, even if her flight was the last to arrive.

When the show entered the show, Chanel's global public relations director was waiting at the door. Yan Fuguang got off the car and held her shoulders and walked forward warmly. Even when he entered the door, he squeezed people into her arms and never put them down.

Not to mention when watching the show, there is the PR director on the left and the global president on the right. Yan Fuguang sat in the middle and said that it was not an exaggeration to say that the stars were supporting the moon.

There are many such things, but in two days of activities, we can see that Chanel attaches great importance to Yan Fuguang.

And this extraordinary reward can be said to be immediate.

Yan Fuguang wore Chanel at the event. It was not surprising that the season, super season, and the styles were all displayed. The key is that Yan Fuguang was carrying an antique Chanel bag from the 1990s.

Yan Fuguang chose this bag himself, mainly because she didn't like the new styles of this season. She just pointed to one in the picture album, and Chanel also let her go.

The ordinary black is not very special style. It looks like it is not the popular style nowadays, but it is magically matched with Yan Fuguang's style that day.

It was obvious that her skirt was paired with this show bag on the official website, but as soon as Yan Fuguang appeared that day, everyone thought it would be appropriate to look at it, as if this outfit should have been matched like this.

The clothes, pants, shoes that Yan Fuguang wore that day were sold out on the official website. Unexpectedly, the number of searches for the antique package she carried suddenly soared across the Internet.

The next direction is even more jaw-dropping.

In just one week, this antique bag is almost nowhere to be found in second-hand bakeries around the world. The same is true for several famous online trading platforms for second-hand luxury goods, all of which are sold out.

This bag was not a popular model with impressive sales back then, nor was it a classic model that was available every year, so the stock of the second-hand bag market was not particularly large.

But the more this is, the more precious it is.

In just a few days, the bids on the auction website are no longer understandable, but there are many people buying bags, but there are not many sellers.

Yan Fuguang has always had this kind of magic, and it always smells particularly good if anything is passed by her hands.

In recent years, she has been in the industry and has been styling every time. The brand values ​​her and the designer likes her. Yan Fuguang is very popular in the fashion circle, so whenever she has any dazzling items, Internet celebrities from all walks of life will follow.

As several top internet celebrities join the battlefield, this antique bag is becoming more and more popular.

Not only ordinary people did not expect such an episode, but also Chanel did not expect it, but since he signed Yan Fuguang with a big deal, Chanel, who has always been not out of line, decided to take a bold gamble.

Just two weeks after the show, Chanel's official website suddenly released a message that they decided to replicate this antique bag from the 1990s and will be released in limited quantities on October 1 this year.

As soon as this news came out, the industry was lamenting Chanel's decisiveness. Of course, what was even more jealous of Yan Fuguang's ability to turn stones into gold.

Who would have thought that her casual upper body could make an inconspicuous old style refresh her new year with just one back?

Chanel's decision can be said to be an adventure. Whether it is limited or not, as long as the version is re-printed and opened, it is not a small project. If the gust of wind lasts less than the second half of the year, this is a deal that is more than iron loss.

Many people are watching how effective Chanel's temporary operation is. After waiting, it was finally October. As a result, the first batch of goods on the official website were sold out within an hour on the day of the release.

You should know that Chanel's pricing has always been for the ruthlessness. No matter how much this bag was sold in the past, the current pricing is close to those classic models, which is really not low.

Chanel will definitely be satisfied with this, and other brands will become even more jealous.

Seeing that this retro trend showed no sign of decline, other brands have also found several similar antique models and are preparing to re-invest mass production, rushing to be released in the new season.

Of course, this is all a story, but after this little "accident", the effect of Yan Fuguang signing for Chanel has been initially revealed.

Last year, Chanel's annual sales were second only to LV, ranking second. Although it has just passed half of the year, the industry has already had a vague premonition that this year, at the latest next year, Chanel may top the luxury goods sales list.
Chapter completed!