Chapter 330 Marketing Methods
Chapter 330 Marketing Techniques
If fans start a scolding war online, very few can end it with dignity.
This not only involves fans and celebrities, but there is also a group that cannot be ignored, and that is the fans who are caught in the middle and make a living by sucking blood.
Fantou throws away all kinds of brainwashing tricks, and young fans easily get excited, pick up the keyboard and move forward bravely.
But fans really only want to be celebrities, okay?
Not entirely.
Maybe fans do want to protect the bright sky and bright moon in their hearts, and are also addicted to the exhilaration after winning the battle, but what fans care about is definitely not these illusory satisfactions, but real benefits.
When fans gather a large number of fans, it is easy for everyone to form cohesion in charging into battle again and again.
Making data, tearing up stories, scolding the agent, the crew, and the platform. Every group action is a good opportunity to enhance team cohesion.
In this way, through continuous refinement, Fantou himself has become a little star who is popular with everyone.
With a fan base, they can make a lot of money whether they sell peripherals or news, and powerful fans can even in turn force the celebrity team.
When everyone saw how powerful the fan was, with his "hands and eyes reaching the sky" appearance, they became even more devoted to him.
It’s hard to say that there are no fans behind the uproar among Eleven fans this time.
Anyone who looks at it will feel that these idiot fans are trying to beat a stone with an egg, but the more they do this, the more impressed they are - if they can defeat such a powerful opponent, the future will be bright.
Mo Yun is well aware of the twists and turns of fan circles, and this is something she tries to avoid at work.
Therefore, Yan Fuguang's fan club is often ridiculed by people, saying that the Guangming's membership rules are thicker than the Xinhua Dictionary.
Yan Fuguang has such confidence that she doesn't need fans to fight for her.
She never needs her fans to be her mouthpiece, nor will she hide behind her fans and watch them beat her head to pieces and lose all her skin, while she reaps the benefits.
But this time Eleven's fans have indeed aroused public outrage, and marketing accounts have already made this matter a hot search topic.
Marketing accounts don't take it too seriously to see the excitement, and they even elevate this matter to the level of cultural self-esteem and patriotic enthusiasm.
Originally, when one person sprayed light, the spittle and stars could drown the opponent, making it difficult for the opponent to break the waves.
Maybe they were really angry at first, so they had to face each other online, but many fans actually didn't take the opponent seriously. They were not on the same level no matter how you looked at it. If you scolded them too much, they would only give traffic to the opponent in vain.
But as soon as the marketing account came out, passers-by couldn't sit still.
They can't control what Bangzi does, but Erbangzi is so crazy, so why can't one person give him a thumbs up?
Although it has not reached the level of public outrage, these idiot fans actually scolded Yan Fuguang in order to make excuses, and they scolded him so unpleasantly that they almost forgot their ancestors!
As soon as the passers-by came out, the prosperous era became more and more grand, and for a while it seemed that the entire Internet was filled with voices crusading against idiot fans.
At this time, Yan Fuguang was already on the plane returning to China. The "Edge of the World" team only stayed in South Korea for two days. After the press conference, they set off for the last stop of the trip.
Walnut's domestic co-distributor, Huayue Film and Television, has been looking forward to the arrival of the crew for a long time.
It is now the third week of the release of "The Edge of the World", and entering this stage, the box office is inevitably weak.
This is the only way for commercial films. Compared with other Hollywood blockbusters, the box office decline of "Edge of the World" has been extremely healthy.
But as a distributor, we will definitely seize every opportunity to sell one more movie ticket.
The overestimation of Eleven fans gave Huayue Film and Television an excellent opportunity.
Although marketing accounts like to gain popularity, most of the time they still rely on business orders to make a living.
Someone touching Ciyan Fuguang is indeed worthy of them posting a few Weibo posts, but when it comes to cultural self-esteem and patriotism, and several marketing accounts join the discussion at the same time, this is all the efforts of Huayue Film and Television behind the scenes.
There are indeed many fans of Yan Fuguang, and there are also many people who like to watch Hollywood blockbusters, but most of these die-hard audiences have been to the cinema.
If you want to further stimulate the box office, you can only mobilize people who were originally not interested. This move by Huayue is extremely effective.
Just two days after the online scolding, the box office of "Edge of the World" has experienced a significant improvement. Once the Shanghai Stock Exchange Meeting is held again, it may reverse the decline for several consecutive days.
Huayue Film and Television laughed from ear to ear.
Yan Fuguang already knew the news on the Internet, and Mo Yun told her earlier when public opinion started to spread.
Mo Yun did not hide Huayue's subsequent operations from her.
Although I know that these are just normal marketing methods, they stimulate the box office in the name of patriotism...
How to say...
We can’t blame Hua Yue for doing something wrong, nor can we blame him for coercing the audience. After all, compared to other more despicable marketing tactics, this is the right path.
Yan Fuguang only confessed one thing, asking his fans not to make excessive remarks. It was originally a misunderstanding, and there is no need to engage in a dispute of temper.
At the meeting in Shanghai, Yan Fuguang fulfilled her promise about the mysterious program. She performed the movie theme song with the live band and presented it to fans who came from all over the country.
After more than twenty days, the global promotional tour of "Edge of the World" has come to an end.
Although there are still nearly two weeks until the movie is released, the global box office so far can already declare that Walnut's masterpiece this year has been a great success.
Fans of Yan Fuguang are particularly excited at this time.
This is Yan Fuguang's first time starring as a heroine in a movie. As a newcomer to the movie, her answer is perfect.
The fans are very proud and feel so honored that they don’t even know how to brag.
Most people can't dream of such a beautiful dream, and their goddess Yan will know if she has it as soon as she takes action.
After being released for more than a month, the final box office of "Edge of the World" was US$1.38 billion, ranking 15th in the global movie box office rankings.
For John Kruger, the performance of this film is second only to "The Edge of the World" which he starred in five years ago. Maybe he himself did not expect "The Edge of the World" to be so good.
For newcomer Yan Fuguang, such a starting point is not a low one.
The idol's achievements are so eye-catching, fans just feel that being cheated on before is not so disgusting. He is not a person of his rank at all.
There was a lot of joy in Super Talk, and everyone was happy to share the praises of Yan Fuguang from audiences from all over the world.
What is the original intention of chasing stars? Isn’t it just to have a sense of pleasure and satisfaction?
Their children got good grades in the final exam. Although the parents said "oh so so", in their hearts they wanted the whole world to praise them.
Everyone was immersed in joy, and suddenly a new post appeared almost at the same time - Yan Fuguang is now on the air!
Chapter completed!